Archive for the ‘SEO’ Category

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust between [...]

The Link Structure of a website is one of the most important SEO factors. It affects how the pages point to each other and how the links are placed within the pages.

In a previous article we focused on the Common On-page Optimization mistakes that affect the SEO campaign. In this blog post we will focus on some technical principles that web developers should have in mind when they develop SEO-friendly static or dynamic websites.

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

When it comes to explain why your SEO campaign failed, there are hundreds of things you can mention. This is due to the fact that major Search Engines use hundreds of signals to determine both the authority of a site and the rankings.

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design.

We are delighted to announce that on Monday 19th of April the Web SEO Analytics project will move to the next phase: The new Free version of the SEO Tools release to the public.

There are several cases over the web were multiple pages from the same website are optimized and targeted for the exact terms. Even though such practice is not recommended, it is a very common case mainly due to the fact that people tend to put in their homepages all of their important keywords.

Returning from Easter holidays the SEOs found a surprise: Google has once again updated the Toolbar PageRank values.

Today YouTube is more than just a website to upload your videos. It represents an extremely popular video search engine, an online community and a powerful marketing tool for every business promotional campaign.