Archive for the ‘PPC’ Category

This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist [...]

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.