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10 paid methods to Increase Traffic & Online Visibility


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Posted by dimitriszotos on 28th of March, 2011 at 14:48 to Marketing, PPC

If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of [...]

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The Paid Search and the use of PPC Strategies


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Posted by dimitriszotos on 29th of September, 2010 at 11:58 to Marketing, PPC

The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Campaigns, Ad [...]

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Internet Advertising: Run Long or Short Term Campaigns?


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Posted by dimitriszotos on 23rd of August, 2010 at 10:58 to Marketing, PPC

This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist [...]

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Two critical factors in a PPC campaign


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Posted by dimitriszotos on 22nd of March, 2010 at 11:17 to PPC

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.

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Successful Copywriting for PPC Ads


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Posted by dimitriszotos on 23rd of October, 2009 at 11:59 to PPC

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

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How to measure the effectiveness of a PPC campaign


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Posted by dimitriszotos on 16th of October, 2009 at 12:11 to PPC

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

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Introduction to PPC campaigns: Keyword Selection


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Posted by dimitriszotos on 2nd of October, 2009 at 13:43 to Marketing, PPC

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

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