CATEGORY: PPC

4
Mar

Hints and tips for a successful PPC campaign

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Rob Henry is the Director at Online Presence. Digital marketing agency, specializing in search engine optimization, pay per click and social media marketing. Follow Rob on Google +.     You don't have to be an online marketing genius to know the basics of PPC - the name itself, 'Pay Per Click', sums ... read more ››
12
Nov

Increase Organic Traffic by Analyzing PPC data in 3 Simple Steps

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In the next 5 minutes you will find out an easy step by step process that will help you discover, target and achieve top SERP (search engine results page) rankings for profitable keywords. This process will effectively result to increased sales and leads from your website. 1. Keyword Mining Phase While everyone else m... read more ››
28
Mar

10 paid methods to Increase Traffic & Online Visibility

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If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of time and effort. O... read more ››
29
Sep

The Paid Search and the use of PPC Strategies

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The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››
23
Aug

Internet Advertising: Run Long or Short Term Campaigns?

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This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist the... read more ››
22
Mar

Two critical factors in a PPC campaign

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Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Regist... read more ››
23
Oct

Successful Copywriting for PPC Ads

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Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››
16
Oct

How to measure the effectiveness of a PPC campaign

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Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››
2
Oct

Introduction to PPC campaigns: Keyword Selection

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What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››