10 Common Onsite SEO Mistakes

So, you have designed and developed a great website and that will attract your users’ attention. Definitely you have made important steps for a successful website. In order to finalize your success you need to take into consideration the SEO element. Mistakes or omissions that commonly appear, in terms of SEO, can... read more ››

Increase your click-through-rate through Rich Snippet Implementation

During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata schema.org, resulting in rich snippets and now we are going to see the practical implementation of the process, by using the Data Highlighter and the Structured Data Markup Helper. This post is f... read more ››

Structured Data and SEO

Structured data can be identified as data that provide information in a meaningful and descriptive way. Especially for the SEO world structured data, which are displayed in the shape of rich snippets, which are rich data that are displayed in the SERPs for the users’ convenience, as shown in the screenshot below: ... read more ››

A Comprehensive Guide for Onsite SEO Audits – Part 2

On the first blog post we covered the 1st part of SEO Audits,  including a range of topics (tags, the meta description tags, the URL structure, the keyword research and the XML sitemaps) that you should pay attention to when you conduct an SEO audit. Concerning the second part there are equally important segments to b... read more ››

A Comprehensive Guide for Onsite SEO Audits – Part 1

An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs conduct an inspection of a website (either concerning their client or a competitor’s website) in order to evaluate its weaknesses and define the starting point whe... read more ››

The future of local search and how it affects SEO

According to a recent research from the Local Search Association that was recently released for the 4Q of 2012, it is proven that mobile traffic to local sites has been increasing at an exponential growth. The number of PC users has remained almost unchanged between 2011 and 2012. [Number of PC Users that Access... read more ››

The importance of Keyword Research for your SEO: A practical guide – Part 2

Keyword Research Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research. Conduct your keyword query via private browsing so that the results won’t be mixed with the  (personalized) results that you... read more ››

The importance of Keyword Research for your SEO: A practical guide – Part 1

The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.  In plain English it can make your SEO strategy or break it. Initially let’s ide... read more ››

Social SEO: The importance of social signals for your SEO – Part 2

On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your soci... read more ››

Social SEO: The importance of social signals for your SEO – Part 1

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1> <h2> etc.), the quality of the content (in other ... read more ››

Practical Guide: The importance of Sitemaps

A Sitemap is a good way to tell search engines that your website is available and that it can be crawled by them.  In this way search engines will be able to read and identify all the pages included in your website, identify which pages are important (priority) and how often they are updated (frequency). Sitemaps a... read more ››

Local SEO: How to reach effectively your local audience

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. Increasin... read more ››

Rank High with Link Building

  Link building is an integral part of the off-site optimization of your website.  Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO. The Importance of High-Quality Links Apart from on-site optimization there is also an additiona... read more ››

Effective SEO Competitor Analysis Onsite – Part 2

On the first blog post we covered the  1st part of SEO competitor analysis including a range of topics (meta-tags review, keywords health-checks, internal linking checks, URL reviews) that you should pay attention to when you conduct an onsite SEO competitor analysis. Concerning the second part there are equally im... read more ››

Effective SEO Competitor Analysis Onsite – Part 1

The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), is an integral part of the SEO process and it should not be overlooked. Before you start implementing your SEO strategy in practice and see quantifiable results, it is vital to start working on your SWOT analysis. An essential element of your SWOT analy... read more ››
QR codes – fad or a marketing opportunity for brands

QR codes – fad or a marketing opportunity for brands

QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. What can it offer in terms of marketing... read more ››

New EU Cookie law: Guidelines for users and website owners

The EU “Cookie” Law comes into effect on 25 May 2012 and all EU countries will be required to follow it. The new law will definitely have an impact on the already weakened economy of Europe since it will affect all online shops and websites. According to the Wired UK “Compliance with the EU's "cookie law" could cost ... read more ››