Author: Vagelis Varfis

13
May

The future of local search and how it affects SEO

Posted byVagelis Varfison Monday, May 13 at 07:31

According to a recent research from the Local Search Association that was recently released for the 4Q of 2012, it is proven that mobile traffic to local sites has been increasing at an exponential growth. The number of PC users has remained almost unchanged between 2011 and 2012. [Number of PC Users that Access... read more ››

7
May

The importance of Keyword Research for your SEO: A practical guide – Part 2

Posted byVagelis Varfison Tuesday, May 7 at 08:36

Keyword Research Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research. Conduct your keyword query via private browsing so that the results won’t be mixed with the  (personalized) results that you... read more ››

29
Apr

The importance of Keyword Research for your SEO: A practical guide – Part 1

Posted byVagelis Varfison Monday, April 29 at 10:10

The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.  In plain English it can make your SEO strategy or break it. Initially let’s ide... read more ››

22
Apr

Social SEO: The importance of social signals for your SEO – Part 2

Posted byVagelis Varfison Monday, April 22 at 08:51

On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your soci... read more ››

15
Apr

Social SEO: The importance of social signals for your SEO – Part 1

Posted byVagelis Varfison Monday, April 15 at 08:19

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1> <h2> etc.), the quality of the content (in other ... read more ››

26
Mar

Practical Guide: The importance of Sitemaps

Posted byVagelis Varfison Tuesday, March 26 at 08:54

A Sitemap is a good way to tell search engines that your website is available and that it can be crawled by them.  In this way search engines will be able to read and identify all the pages included in your website, identify which pages are important (priority) and how often they are updated (frequency). Sitemaps a... read more ››

12
Feb

Local SEO: How to reach effectively your local audience

Posted byVagelis Varfison Tuesday, February 12 at 10:37

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. Increasin... read more ››

7
Jan

Rank High with Link Building

Posted byVagelis Varfison Monday, January 7 at 09:12

  Link building is an integral part of the off-site optimization of your website.  Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO. The Importance of High-Quality Links Apart from on-site optimization there is also an additiona... read more ››

17
Dec

Effective SEO Competitor Analysis Onsite – Part 2

Posted byVagelis Varfison Monday, December 17 at 08:48

On the first blog post we covered the  1st part of SEO competitor analysis including a range of topics (meta-tags review, keywords health-checks, internal linking checks, URL reviews) that you should pay attention to when you conduct an onsite SEO competitor analysis. Concerning the second part there are equally im... read more ››

20
Nov

Effective SEO Competitor Analysis Onsite – Part 1

Posted byVagelis Varfison Tuesday, November 20 at 09:03

The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), is an integral part of the SEO process and it should not be overlooked. Before you start implementing your SEO strategy in practice and see quantifiable results, it is vital to start working on your SWOT analysis. An essential element of your SWOT analy... read more ››

9
Jul

QR codes – fad or a marketing opportunity for brands

Posted byVagelis Varfison Monday, July 9 at 10:43

QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. What can it offer in terms of marketing... read more ››

14
May

New EU Cookie law: Guidelines for users and website owners

Posted byVagelis Varfison Monday, May 14 at 10:24

The EU “Cookie” Law comes into effect on 25 May 2012 and all EU countries will be required to follow it. The new law will definitely have an impact on the already weakened economy of Europe since it will affect all online shops and websites. According to the Wired UK “Compliance with the EU's "cookie law" could cost ... read more ››