Social Media

Crisis (from the Greek word “krisis” – judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization’s sustainability or reputation. From communication point of view, a crisis can be described by 3 phases: the [...]

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote your business, increase brand awareness, [...]

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office?

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this makes them [...]

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered it another internet [...]

As we discussed on the previous blog post “The new Google +1 button and the Effects on SEO”, the Google +1 button has a lot of similarities with Facebook like. Indeed the idea behind the +1 button is not new to the average user since the bookmark buttons have flooded the web for quite many [...]

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web.

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile.

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is [...]

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google’s Webspam team, replied our question concerning the issue with a Video.

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference.

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing.

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook is the people you [...]

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to increase the [...]

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc).

Building strong relationships with other people is the key factor of success for every social media campaign. As we saw in previous articles (12 Tips for developing a Successful Twitter Campaign & 7 tips for launching successful Social Media Campaigns) social media campaigns require time and effort and by being honest, cool and transparent you [...]

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social [...]

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is [...]

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns.

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a flow chart [...]

Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal group of supporters. In this article we will focus on how to build a successful twitter campaign, how to maintain and increase your followers [...]

Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%.

What is the hottest mobile trend for 2010? The answer seems obvious. It’s Foursquare, the Twitter of 2010, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives them rewards when they do so.

Today YouTube is more than just a website to upload your videos. It represents an extremely popular video search engine, an online community and a powerful marketing tool for every business promotional campaign.

Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.