CATEGORY: Marketing

8
Jul

Reputation management in social media for hotels

Posted byon
A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. Undoubtedly, nowadays, presence in so... read more ››
24
Jun

High Bounce Rate: What it Means and How to Fix it

Posted byon
A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There ... read more ››
13
May

The future of local search and how it affects SEO

Posted byon
According to a recent research from the Local Search Association that was recently released for the 4Q of 2012, it is proven that mobile traffic to local sites has been increasing at an exponential growth. The number of PC users has remained almost unchanged between 2011 and 2012. [Number of PC Users that Access... read more ››
21
Jan

5 Tips: “How can a Blog support your SEO Strategy”

Posted byon
First of all, what is a blog? Blog (a short combination of the words web & log) is considered to be an interactive website that permits the exchange of opinions, thoughts or perspective on expertise on a certain field or subject between the writers and the readers. Second of all, who are the bloggers? Blog... read more ››
14
Jan

Go Beyond With Original Social Media Content

Posted byon
Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prere... read more ››
7
Jan

Rank High with Link Building

Posted byon
  Link building is an integral part of the off-site optimization of your website.  Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO. The Importance of High-Quality Links Apart from on-site optimization there is also an additiona... read more ››
10
Dec

3 Actionable Steps to Analyze Social Media Traffic with Google Analytics

Posted byon
Most likely you have already setup a Google analytics account in order to analyze your website’s traffic. Today we will see together a step by step guide on how to identify, segment and analyze your social media traffic by utilizing the Google Analytics platform.  Identify your socia media traffic sources The f... read more ››
3
Dec

Branded & Non Branded keywords: The Whole Truth

Posted byon
A common situation that many site owners often confront: branded keywords visits (visits generated from a search engine which include your company name or product brand) account for the major percentage of search traffic in comparison to the rest terms – the unbranded ones. What do they indicate? Branded keywords a... read more ››
26
Nov

4 Steps for Effective Web Content Development

Posted byon
First of all, what is Web Content Development? Web content development is the procedure of researching & gathering valuable information, defining objectives, finding & evaluating keywords to be used & organizing the structure for writing & finally publishing a content. Undoubtedly, in the world of... read more ››
20
Nov

Effective SEO Competitor Analysis Onsite – Part 1

Posted byon
The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), is an integral part of the SEO process and it should not be overlooked. Before you start implementing your SEO strategy in practice and see quantifiable results, it is vital to start working on your SWOT analysis. An essential element of your SWOT analy... read more ››
9
Jul
QR codes – fad or a marketing opportunity for brands

QR codes – fad or a marketing opportunity for brands

Posted byon
QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. What can it offer in terms of marketing... read more ››
2
Jul

Tips and insights for effective SEO copywriting

Posted byon
The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms in order to be ranked highly by the search engines. The search engine placement and traffic conversion starts with quality content... read more ››
25
Jun

Affiliate marketing – An efficient digital media channel

Posted byon
Affiliate marketing constitutes an effectual online communication practice which seeks to engage users on third-party sites and generate new leads into a company's or organization's website. In this article we discuss the effects of Affiliate Marketing on the Online Marketing Campaign, we list its pros and cons and we prov... read more ››
18
Jun

SEO Pagination Guide: Examining a Real Life Scenario – part 3

Posted byon
In the previous 2 articles of the SEO Pagination Guide we discussed the pros and cons of Pagination and we presented the available methods that you can use to resolve the various SEO Problems that popup. The problem is quite complicated since it requires good understanding of how each variable is affected and of what is th... read more ››
14
May

New EU Cookie law: Guidelines for users and website owners

Posted byon
The EU “Cookie” Law comes into effect on 25 May 2012 and all EU countries will be required to follow it. The new law will definitely have an impact on the already weakened economy of Europe since it will affect all online shops and websites. According to the Wired UK “Compliance with the EU's "cookie law" could cost ... read more ››
7
May

10 ways to increase your Facebook Fans

Posted byon
Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In ... read more ››
30
Apr

Top 10 tips for online Branding

Posted byon
Branding is the process of shaping the identity of a company! The "profile", which is selected by a company, is also one of the main features that will affect the relationship to a certain extent that will be formed with the consumers in the future. If you want to stand out and to properly reflect in the public memory, you... read more ››
25
Apr

10 SEO tips for Baidu Search Engine

Posted byon
While European and American economies are still struggling to control their financial crisis, China managed last year to achieve almost a 2-digit growth rate. Taking into account the fact that the Per Capita income continues to increase, China, a country with over 1 million millionaires and a total population of over 1.3 b... read more ››
9
Apr

How to use Online Strategies to Boost Branded Traffic

Posted byon
Branded Traffic occurs when a website enjoys a wealth of brand awareness, expressed on branded keywords, similarly referred as navigational queries. In order to achieve this kind of communicational objective, online marketers must consider an online strategy which will deploy all possible online marketing tools and optimiz... read more ››
13
Feb

6 Tips for designing and running Social Media Contests

Posted byon
Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals... read more ››
23
Jan

Best Practices for optimizing your website for mobile devices

Posted byon
Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile ... read more ››
9
Jan

Basic Social Media Practices for Travel and Tourism Industry

Posted byon
Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote... read more ››
19
Dec

The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

Posted byon
Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office? In this article we describe in detail wha... read more ››
24
Oct

5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

Posted byon
On Tuesday 18th of October, Google announced that within the next weeks, all the logged-in users that use Google search will automatically be redirected on the SSL version of the website. As they mention on their article “Making Search more secure” this new feature targets on protecting the privacy of the users and on ... read more ››
18
Oct
20 KPIs you should monitor in Google Analytics

20 KPIs you should monitor in Google Analytics

Posted byon
A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online mar... read more ››
10
Oct

60 SEO tips & Online Marketing techniques for ecommerce Websites

Posted byon
Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available chann... read more ››
19
Sep

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted byon
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This mak... read more ››
26
Jul

When and How to Run A/B and Multivariate Testing for your website

Posted byon
A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on... read more ››
4
Jul

Social Media Marketing: How to choose the right online channels

Posted byon
One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this ma... read more ››
27
Jun

Social Media: A promising new channel or another Internet Bubble?

Posted byon
The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered... read more ››
1|2|3   Next Page »