Web SEO Analytics blog - Archives

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format.

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article “The importance of Press Releases in Online Marketing Campaigns” ).

In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources.

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” [...]

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the [...]

Do you still have in mind the reason of your website’s existence?

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. [...]