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Basic Social Media Practices for Travel and Tourism Industry


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Posted by dimitriszotos on 9th of January, 2012 at 12:58 to Guest Articles, Marketing, Social Media

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote your business, increase brand awareness, [...]

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How Guest Blogging can help you improve your SEO?


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Posted by dimitriszotos on 28th of November, 2011 at 12:26 to Guest Articles, SEO

Bloggers and webmasters often learn about SEO out of necessity. Is it possible that SEOs can also learn about blogging out of necessity? In this article Chris Burns explains why Guest Blogging is the response of SEOs to the recent algorithmic updates of Google and he discusses how it can become a powerful tool for [...]

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When and How to Run A/B and Multivariate Testing for your website


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Posted by dimitriszotos on 26th of July, 2011 at 09:48 to Guest Articles, Marketing

A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on real customers resulting in actual numbers [...]

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How to Fail at Mobile Marketing – Common Mobile Marketing Mistakes


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Posted by dimitriszotos on 23rd of May, 2011 at 12:05 to Guest Articles, Marketing

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Marketing [...]

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Basic Rules for an Impressive & SEO compatible Web Design


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Posted by bbriniotis on 9th of May, 2011 at 12:56 to Guest Articles, Marketing, SEO

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Results. [...]

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E-mail Marketing trends and the best current Practices


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Posted by bbriniotis on 14th of March, 2011 at 12:46 to Guest Articles, Marketing

Email Marketing is an important tool for Online Marketers and if it is used correctly it can help you boost your business. In this guest article M. Sufi discusses the current E-mail Marketing trends and he describes in detail the Best Practices and tools that you can use to improve your email campaigns.

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4 solid ways to increase the Traffic of your website


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Posted by bbriniotis on 7th of February, 2011 at 12:06 to Guest Articles, Marketing

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success.

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Improve your website traffic by analyzing the SEO of your competitors – Part 2


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Posted by bbriniotis on 18th of October, 2010 at 12:31 to Guest Articles, SEO

In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on [...]

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Improve your website traffic by analyzing the SEO of your competitors – Part 1


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Posted by bbriniotis on 15th of October, 2010 at 11:59 to Guest Articles, Marketing, SEO

SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP.

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Top iPhone Apps for Website Tracking and Analytics


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Posted by bbriniotis on 21st of June, 2010 at 12:23 to Guest Articles, Marketing

Website Analytics and tracking is becoming an important part of a companies marketing strategy. Having access to website visitor data, subscriber information and conversion tracking can help to make informed business decisions.

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