CATEGORY: Guest Articles

11 Important SEO Experiments You Need to Know About

Sasha Moran has a degree in Linguistics. She is a writer at Best Essays with a background in psychology, e-learning, and marketing. If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business owner, then you are probably aware of the fact that SEO cannot be viewed as an ex... read more ››

10 Ways Small Businesses Benefit from SEO

This article was brought to you by Ruth Richards on behalf of WebSearch SEO. WebSearch SEO is based in London and offers link building packages and professional SEO campaigns for clients from across the globe. Are you a small business owner who wants to take their venture to the next level? Have you considered SEO, ... read more ››

Website architecture: best practices for SEO

Christina Ageli is a SEO specialist working for travelplanet24.com, one of the top OTA in SE Europe, and tripsta.net international websites. Her activities among others include on page optimization, link building strategies planning and implementation and conversion optimization. As SEOs, we mostly spend our daily ... read more ››

Why Won’t Cutts Just Get Rid of the PageRank Toolbar Already?

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for the HigherVisibility.com, a nationally recognized as one of the best search engine optimization firms PageRank has been a debate amongst many SEOs for quite some tim... read more ››

Hints and tips for a successful PPC campaign

Rob Henry is the Director at Online Presence. Digital marketing agency, specializing in search engine optimization, pay per click and social media marketing. Follow Rob on Google +.     You don't have to be an online marketing genius to know the basics of PPC - the name itself, 'Pay Per Click', sums ... read more ››

5 Steps to Build an Authority Website

Dan Kaufenberg is a successful search engine marketer. He spends his time building niche websites and researching the newest aspects of search engine optimization, search engine marketing and website development. Dan is the main contributor to the Build a Website Free Blog and can be found on Google +. Building a w... read more ››

The Importance of Backlinks in 2013: An Interview with Dixon Jones

Today we have with us Dixon Jones. Dixon is the Marketing Director at MajesticSEO and the Founding Director of Receptional LTD. The topic of this interview is revolved around the future of backlinks, effective link building methods, high quality backlinks and interesting new features coming up from Majestic SEO. This is... read more ››

Affiliate marketing – An efficient digital media channel

Affiliate marketing constitutes an effectual online communication practice which seeks to engage users on third-party sites and generate new leads into a company's or organization's website. In this article we discuss the effects of Affiliate Marketing on the Online Marketing Campaign, we list its pros and cons and we prov... read more ››

Basic Social Media Practices for Travel and Tourism Industry

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote... read more ››

How Guest Blogging can help you improve your SEO?

Bloggers and webmasters often learn about SEO out of necessity. Is it possible that SEOs can also learn about blogging out of necessity? In this article Chris Burns explains why Guest Blogging is the response of SEOs to the recent algorithmic updates of Google and he discusses how it can become a powerful tool for Bloggers,... read more ››

When and How to Run A/B and Multivariate Testing for your website

A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on... read more ››

How to Fail at Mobile Marketing – Common Mobile Marketing Mistakes

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Mar... read more ››

Basic Rules for an Impressive & SEO compatible Web Design

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Resul... read more ››

E-mail Marketing trends and the best current Practices

Email Marketing is an important tool for Online Marketers and if it is used correctly it can help you boost your business. In this guest article M. Sufi discusses the current E-mail Marketing trends and he describes in detail the Best Practices and tools that you can use to improve your email campaigns. This is a guest po... read more ››

4 solid ways to increase the Traffic of your website

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success. ... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 2

In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on those terms. Andr... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 1

SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››

Top iPhone Apps for Website Tracking and Analytics

Website Analytics and tracking is becoming an important part of a companies marketing strategy. Having access to website visitor data, subscriber information and conversion tracking can help to make informed business decisions. This is a guest post by Mark Thompson. Mark is the creator of StayOnSearch and president of Sea... read more ››