CATEGORY: SEO

20
Oct

Yahoo keeps Site Explorer’s View Backlinks feature

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Yahoo announces that they plan to keep Site Explorer`s View Backlinks feature with the option to export the results to CSV. Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be ... read more ››
20
Oct

How to develop an effective Link Building Campaign

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On the 6th week of the free online Marketing Lesson of StayOnSearch, we read about the basic concepts of Link Building. The course starts by explaining the process and the importance of Link Building. Then it focuses on the characteristics of a well designed link building campaign (Link Velocity, IP Diversity etc) and on ... read more ››
18
Oct

Improve your website traffic by analyzing the SEO of your competitors – Part 2

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In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on those terms. Andr... read more ››
15
Oct

Improve your website traffic by analyzing the SEO of your competitors – Part 1

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SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››
5
Oct

The Basic concepts of Search Engine Optimization by StayOnSearch

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The forth free Online Marketing Lesson of StayOnSearch is about Search Engine Optimization. In this course Mark goes through the basic concepts and techniques of SEO. He starts by discussing the importance of Domain Age, Domain Authority, SEO Friendly Hosting and Domain Credibility. Then he focuses on on-page optimization... read more ››
4
Oct

Link Structure: Analyzing the most important methods

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The link structure is one of the most important factors in SEO because it can heavily affect the Search Engine Rankings, the PageRank flow and the number of pages that get indexed. Obviously the link structure is also extremely important because it seriously affects the user experience and the conversion rates. Close moni... read more ››
27
Sep

Multiple Domains vs Subdomains vs Folders in SEO

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Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if one should use multiple domains, sub-domains or folders when he/she has multilanguage websites or various main categories/activities. This decision can heavily affect the performance of the Websit... read more ››
21
Sep

How to conduct Market Research & Competitor Analysis

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The second lesson of the free 10-week Internet Marketing course of StayOnSearch elaborates on the importance of Market Research & Analysis. The course reminds us the importance of conducting research and of analyzing our competitors. Additionally it focuses on the fact that we should not rely only on our experience or... read more ››
19
Sep

New Professional SEO Tools, Features & API Service

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We are happy to announce the release of a new Professional SEO Toolbox! The new Professional version of our SEO Toolbox includes additional innovative SEO Tools, more Features and a brand-new API that will enable SEO Professionals & Online Marketing Agencies to combine our tools and build Branded SEO Reports for thei... read more ››
16
Sep

New SEO Tools & Features available on 20th of September

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We are happy to announce that on Monday the 20th of September, Web SEO Analytics will release to the public new innovative SEO Tools, additional Features and a brand-new API. Following your valuable feedback and requests, Web SEO Analytics toolbox has been updated in order for the SEOs, the Webmasters and the Web Pr... read more ››
14
Sep

10 Free Internet Marketing Courses by StayOnSearch

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The StayOnSearch blog is a great source of information for people that want to learn more about Online Marketing, SEO, PPC and Social Media Marketing. In their articles they analyze in detail the best current practices and they always stick to whitehat techniques. Occasionally they write great how-to guides and eBooks... read more ››
13
Sep

The robots.txt, META-robots & rel=nofollow and their impact on SEO

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One the most common mistakes that many Webmasters and SEOs make is that they misuse the robots.txt, the META-robots and the rel=nofollow anchor attribute. All the above affect the indexing, the crawling and the PageRank distribution and as a result they can heavily affect the SEO status of a website and its rankings. In th... read more ››
9
Sep

The Google Instant and its impact on SEO

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Yesterday Google announced the release of a new search feature called Google Instant. In this article we will examine in detail what this new feature is and how it will affect the search and eventually the SEO. What is Google Instant? Google Instant Search targets to change the way that people search, by suggesting to the... read more ››
6
Sep

How to optimize page Titles and improve click through rates

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Titles are considered important both for the users and for the search engines. This week we’ll discuss some practical tips on how to optimize the Titles of your site and on how to boost your search engine results and click through rates. First of all let’s see what Titles are and what is their impact on a website’s... read more ››
30
Aug

How to Speed up Search Engine Indexing

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It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing s... read more ››
16
Aug

Duplicate Content: How to solve the problem

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In the previous article "Duplicate Content: the effects on Search Engine Rankings" we have explained what duplicate content is and we have analyzed how it can affect the search engine rankings of our website. In this article we will focus on the best practices that can be used in order to solve the duplicate content proble... read more ››
12
Aug

5 quick white-hat tips to boost your SEO Rankings

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As we have seen in previous articles, SEO can help you increase the quality and the quantity of your website’s traffic. Nevertheless Search Engine Optimization is a process that takes lots of time and effort. In order to build a successful SEO campaign you need to set your goals, create an action plan and implement it by... read more ››
4
Aug

Happy Birthday Web SEO Analytics!

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On 4th of August 2009, Web SEO Analytics has launched to the public a new SEO Toolbox and a new Online Marketing Blog. One year later, due to your constant support, our website receives thousands of users per day. Additionally with your help we developed a large community of thousands Online Marketers in the most popular s... read more ››
2
Aug

Duplicate Content: the effects on Search Engine Rankings

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The duplicate content is one of the major problems that most of the websites face. Search engines are also affected since they waste valuable resources in order to crawl, analyze and detect those pages. Finally since the duplicate content reduces the quality of the search results, this problem also affects the search engin... read more ››
19
Jul

Is Search Engine traffic the best traffic you can get?

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As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is search engine traffi... read more ››
5
Jul

Why my SEO campaign failed? Part 4: Common Link Building mistakes

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The Link Building is one of the most important aspects of SEO. Having quality links pointing to your site not only helps your Search Engine Rankings but also it can provide quality traffic to your website. In the previous 3 articles we examined in detail the most Common On-page Optimization mistakes, several Common Web De... read more ››
23
Jun

Hacking with Google Search

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Google is considered to be a powerful search engine that helps millions of users to find fast & easy useful webpages. Nevertheless Google Search can also be a handy tool in the hands of malicious users, spammers & hackers. In this article we will describe few tricks that can be used in Google Search in order to ea... read more ››
8
Jun

Search Engine Optimization in Public Relations Terms

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Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››
31
May

Why my SEO campaign failed? Part 3: Common Link Structure mistakes

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The Link Structure of a website is one of the most important SEO factors. It affects how the pages point to each other and how the links are placed within the pages. In the previous 2 articles we examined in detail several Common On-page Optimization mistakes and some Common Web Development mistakes that affect the SEO ca... read more ››
17
May

Why my SEO campaign failed? Part 2: Common Web Development mistakes

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In a previous article we focused on the Common On-page Optimization mistakes that affect the SEO campaign. In this blog post we will focus on some technical principles that web developers should have in mind when they develop SEO-friendly static or dynamic websites. Here are some common mistakes that can put at risk your ... read more ››
10
May

Keyword Research: The core of your SEO Strategy

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It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››
26
Apr

Why my SEO campaign failed? Part 1: Common On-page Optimization mistakes

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When it comes to explain why your SEO campaign failed, there are hundreds of things you can mention. This is due to the fact that major Search Engines use hundreds of signals to determine both the authority of a site and the rankings. Within the following weeks we will try to list some of the common mistakes that take pla... read more ››
19
Apr

The 12 new SEO Tools have arrived

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The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design. The key features of the new version are: Faster and more user-friendly design No Captcha code is required to build new reports Export the reports in PDF and CSV/Excel format Report Customization by adding your logot... read more ››
16
Apr

New SEO Tools available on 19th of April

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We are delighted to announce that on Monday 19th of April the Web SEO Analytics project will move to the next phase: The new Free version of the SEO Tools release to the public. Yesterday, 15th of April, the Beta Testing Program came to its end. During the last month, we received valuable feedback from our Beta Users and ... read more ››
13
Apr

Does the Internal competition affect the Rankings?

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There are several cases over the web were multiple pages from the same website are optimized and targeted for the exact terms. Even though such practice is not recommended, it is a very common case mainly due to the fact that people tend to put in their homepages all of their important keywords. In this article we will foc... read more ››
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