SEO

It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing system called [...]

In the previous article “Duplicate Content: the effects on Search Engine Rankings” we have explained what duplicate content is and we have analyzed how it can affect the search engine rankings of our website. In this article we will focus on the best practices that can be used in order to solve the duplicate content [...]

As we have seen in previous articles, SEO can help you increase the quality and the quantity of your website’s traffic. Nevertheless Search Engine Optimization is a process that takes lots of time and effort. In order to build a successful SEO campaign you need to set your goals, create an action plan and implement [...]

On 4th of August 2009, Web SEO Analytics has launched to the public a new SEO Toolbox and a new Online Marketing Blog. One year later, due to your constant support, our website receives thousands of users per day. Additionally with your help we developed a large community of thousands Online Marketers in the most [...]

The duplicate content is one of the major problems that most of the websites face. Search engines are also affected since they waste valuable resources in order to crawl, analyze and detect those pages. Finally since the duplicate content reduces the quality of the search results, this problem also affects the search engine users. So [...]

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is [...]

The Link Building is one of the most important aspects of SEO. Having quality links pointing to your site not only helps your Search Engine Rankings but also it can provide quality traffic to your website.

Google is considered to be a powerful search engine that helps millions of users to find fast & easy useful webpages. Nevertheless Google Search can also be a handy tool in the hands of malicious users, spammers & hackers.

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust between [...]

The Link Structure of a website is one of the most important SEO factors. It affects how the pages point to each other and how the links are placed within the pages.

In a previous article we focused on the Common On-page Optimization mistakes that affect the SEO campaign. In this blog post we will focus on some technical principles that web developers should have in mind when they develop SEO-friendly static or dynamic websites.

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

When it comes to explain why your SEO campaign failed, there are hundreds of things you can mention. This is due to the fact that major Search Engines use hundreds of signals to determine both the authority of a site and the rankings.

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design.

We are delighted to announce that on Monday 19th of April the Web SEO Analytics project will move to the next phase: The new Free version of the SEO Tools release to the public.

There are several cases over the web were multiple pages from the same website are optimized and targeted for the exact terms. Even though such practice is not recommended, it is a very common case mainly due to the fact that people tend to put in their homepages all of their important keywords.

Returning from Easter holidays the SEOs found a surprise: Google has once again updated the Toolbar PageRank values.

Today YouTube is more than just a website to upload your videos. It represents an extremely popular video search engine, an online community and a powerful marketing tool for every business promotional campaign.

As you already know Web SEO Analytics has recently released a new SEO Toolbox for beta testing. The new SEO tools will be released to the public in the middle of April and as you expect, they will be available to all of you for Free.

During the last weeks we have been working on the new version of our SEO Toolbox. Today (15 March 2010) we launched a Beta Testing period of the Toolbox that will last 1 month. The new tools are located at Web SEO Analytics Labs and you will need a Beta Key to access them. Many [...]

Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.

In the SEO world one thing is certain: the “best practices” come and go. Due to excessive spamming or because of the appearance of new technologies and methods, these practices are abandoned.

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:

In the Search Engine Optimization world many SEO professionals tend to focus on the onpage optimization or on the backlink hunting and they forget how important the hosting services are. Surely good hosting services will not boost your rankings, but it is certain that if you do not choose carefully you can get into serious [...]

Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” [...]

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the [...]

Do you still have in mind the reason of your website’s existence?

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. [...]

Some months ago Google changed the way that treats the nofollowed links. This new policy causes massive problems to all the sites that use the nofollow attribute as it affects the way that PageRank flows in the site and it could lead to PR loss.

On 15 June 2009, one of the most important changes occurred in the SEO field. Matt Cutts (head of Google’s Webspam team) announced that Google no longer treats nofollowed links (<a rel=”nofollow” href=’…’>) in the same way.