Author: dimitriszotos

Dimitris Zotos

Twitter: http://twitter.com/dimitriszotos
About: Dimitris is an Online Marketing professional specialized in search engines, social media communications and online advertising.
22
Jul

URL Optimization: Best practices to increase usability & organic traffic

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One of the things that often webmasters and many times even SEO practitioners forget to optimize for is the URL structure of their websites. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites. Let’s begin by breaking down the elements of a URL ... read more ››
24
Jun

High Bounce Rate: What it Means and How to Fix it

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A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There ... read more ››
20
May

3-Way On Page Optimization

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The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page optimization. So without further ado, let’s find below the 3 most important on page factors we must impl... read more ››
11
Mar

3 metrics for effective link audit

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When it comes to perform a link audit on our website pages for reasons such as to find out why our site has been penalized or to figure out why a competitor ranks above us for a particular keyword phrase, it is important to take into account several metrics that will help us  improve the competitiveness of our pages.... read more ››
4
Feb

Meta tags sniper: How to instantly increase your non-branded organic traffic

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As entry level or seasonal SEO specialists already know title tags and meta description tags are the two most important places input your keywords so as to achieve higher rankings. Title tags are very important because they have a direct impact to your website’s rankings; on the other hand meta description tags ar... read more ››
10
Dec

3 Actionable Steps to Analyze Social Media Traffic with Google Analytics

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Most likely you have already setup a Google analytics account in order to analyze your website’s traffic. Today we will see together a step by step guide on how to identify, segment and analyze your social media traffic by utilizing the Google Analytics platform.  Identify your socia media traffic sources The f... read more ››
12
Nov

Increase Organic Traffic by Analyzing PPC data in 3 Simple Steps

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In the next 5 minutes you will find out an easy step by step process that will help you discover, target and achieve top SERP (search engine results page) rankings for profitable keywords. This process will effectively result to increased sales and leads from your website. 1. Keyword Mining Phase While everyone else m... read more ››
2
Jul

Tips and insights for effective SEO copywriting

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The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms in order to be ranked highly by the search engines. The search engine placement and traffic conversion starts with quality content... read more ››
7
May

10 ways to increase your Facebook Fans

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Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In ... read more ››
30
Apr

Top 10 tips for online Branding

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Branding is the process of shaping the identity of a company! The "profile", which is selected by a company, is also one of the main features that will affect the relationship to a certain extent that will be formed with the consumers in the future. If you want to stand out and to properly reflect in the public memory, you... read more ››
25
Apr

10 SEO tips for Baidu Search Engine

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While European and American economies are still struggling to control their financial crisis, China managed last year to achieve almost a 2-digit growth rate. Taking into account the fact that the Per Capita income continues to increase, China, a country with over 1 million millionaires and a total population of over 1.3 b... read more ››
9
Apr

How to use Online Strategies to Boost Branded Traffic

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Branded Traffic occurs when a website enjoys a wealth of brand awareness, expressed on branded keywords, similarly referred as navigational queries. In order to achieve this kind of communicational objective, online marketers must consider an online strategy which will deploy all possible online marketing tools and optimiz... read more ››
13
Feb

6 Tips for designing and running Social Media Contests

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Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals... read more ››
23
Jan

Best Practices for optimizing your website for mobile devices

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Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile ... read more ››
16
Jan

How to Use Social Media for Crisis Management

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Crisis (from the Greek word "krisis" - judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization`s sustainability or reputation. From communication point of view, a crisis can be described ... read more ››
19
Dec

The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

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Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office? In this article we describe in detail wha... read more ››
14
Nov
New Google Toolbar PageRank Update – November 2011

New Google Toolbar PageRank Update – November 2011

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Few days ago Google has updated the PageRank Toolbar values. The update took place on November 8th and this is the fifth one in 2011. We remind you that the last minor update took place in the middle of September while the most recent major one was on 19th of July. The values are pretty fresh this time, since they have be... read more ››
18
Oct
20 KPIs you should monitor in Google Analytics

20 KPIs you should monitor in Google Analytics

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A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online mar... read more ››
12
Sep
New Google Toolbar PageRank Update – September 2011

New Google Toolbar PageRank Update – September 2011

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Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to the previous 2 times. The new... read more ››
19
Jul
Brand-new Google Toolbar PageRank Update – July 2011

Brand-new Google Toolbar PageRank Update – July 2011

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On 18th of July, Google has updated once again the PageRank Toolbar values. We remind you that the previous update took place only 3 weeks ago, on 27th of June. From what we see, several websites were affected by this new update and many webmasters started to complain that their PageRank values dropped by 1 or 2 points. I... read more ››
18
Jul

Do you have SEO questions? Google will answer all of them!

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Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers. Even if Matt d... read more ››
27
Jun

Social Media: A promising new channel or another Internet Bubble?

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The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered... read more ››
26
Apr

Developing SEO friendly websites with Responsive Web Design

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Nowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses. Like responsive architecture, a practice where the building adopts its form, shape or color responding ... read more ››
28
Mar

10 paid methods to Increase Traffic & Online Visibility

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If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of time and effort. O... read more ››
8
Mar

10 Steps for Effective Online Reputation Management

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Protecting the reputation of a brand has become a difficult task. Internet has made it possible for customers to talk directly both to the companies and to their audience by using social networks and other online channels. As a result negative comments for a particular brand can affect the online reputation of the company ... read more ››
28
Feb

30 tips for developing an SEO Friendly Design

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The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective webs... read more ››
14
Feb

20 Tips for developing a Successful Email Marketing Campaign

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E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and t... read more ››
24
Jan

Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

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As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this med... read more ››
17
Jan

7 Tips for Local Search Optimization

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Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against... read more ››
27
Dec

The Top 10 Internet & Search Marketing Trends for 2011

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As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is ... read more ››
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