CATEGORY: Guides

29
Jul

Increase your click-through-rate through Rich Snippet Implementation

Posted byon
During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata schema.org, resulting in rich snippets and now we are going to see the practical implementation of the process, by using the Data Highlighter and the Structured Data Markup Helper. This post is f... read more ››
24
Jun

High Bounce Rate: What it Means and How to Fix it

Posted byon
A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There ... read more ››
17
Jun

A Comprehensive Guide for Onsite SEO Audits – Part 2

Posted byon
On the first blog post we covered the 1st part of SEO Audits,  including a range of topics (tags, the meta description tags, the URL structure, the keyword research and the XML sitemaps) that you should pay attention to when you conduct an SEO audit. Concerning the second part there are equally important segments to b... read more ››
3
Jun

A Comprehensive Guide for Onsite SEO Audits – Part 1

Posted byon
An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs conduct an inspection of a website (either concerning their client or a competitor’s website) in order to evaluate its weaknesses and define the starting point whe... read more ››
20
May

3-Way On Page Optimization

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The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page optimization. So without further ado, let’s find below the 3 most important on page factors we must impl... read more ››
7
May

The importance of Keyword Research for your SEO: A practical guide – Part 2

Posted byon
Keyword Research Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research. Conduct your keyword query via private browsing so that the results won’t be mixed with the  (personalized) results that you... read more ››
22
Apr

Social SEO: The importance of social signals for your SEO – Part 2

Posted byon
On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your soci... read more ››
11
Mar

3 metrics for effective link audit

Posted byon
When it comes to perform a link audit on our website pages for reasons such as to find out why our site has been penalized or to figure out why a competitor ranks above us for a particular keyword phrase, it is important to take into account several metrics that will help us  improve the competitiveness of our pages.... read more ››
18
Jun

SEO Pagination Guide: Examining a Real Life Scenario – part 3

Posted byon
In the previous 2 articles of the SEO Pagination Guide we discussed the pros and cons of Pagination and we presented the available methods that you can use to resolve the various SEO Problems that popup. The problem is quite complicated since it requires good understanding of how each variable is affected and of what is th... read more ››
28
May

SEO Pagination Guide: Best Practices and Advanced Methods – part 2

Posted byon
As we discussed on the previous part of this guide, pagination has both pros and cons and sometimes it can’t be avoided. Your SEO campaign can be severely affected by pagination: Segmenting pages into several parts seriously reduces their strength, it lowers the chance of achieving high rankings and it leads to duplic... read more ››
21
May

SEO Pagination Guide: The pros and cons of Content Pagination – part 1

Posted byon
Pagination is the practice of dividing a piece of content into different pages and it heavily affects User experience, Web Development and SEO. It is a commonly used navigation technique with both pros and cons. This article is the 1st part of the SEO Pagination Guide and we will discuss the most common types of Pagination... read more ››
12
Dec

SEO Tutorial: How to change your website’s host without affecting your Rankings

Posted byon
Changing web hosting company is something that most webmasters are likely to consider at some point in time. Nevertheless as we discussed in a previous article, the web hosting and the physical location of the server can affect the SEO rankings of a website. As a result, even though transferring to a new web host is not ne... read more ››
31
Oct

SEO Guide: How to change your Domain name without losing your rankings

Posted byon
Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), characteristics (domain age, GEO location signals, etc) and above all the hyperlinks. I... read more ››
10
Oct

60 SEO tips & Online Marketing techniques for ecommerce Websites

Posted byon
Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available chann... read more ››
3
Oct

SEO Guide: Help! My website has been banned by Google! Now what?

Posted byon
Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you hav... read more ››
26
Sep

Google’s AJAX crawling scheme and its effects on SEO

Posted byon
Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passe... read more ››
19
Sep

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted byon
Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This mak... read more ››
8
Sep

The new SEO API 1.10v is released: Upgrade your implementation in 5 minutes

Posted byon
Yesterday, 7th of September, our team has released the brand new version of the WSA API. The 1.10 version focuses on removing all the Yahoo! Search features that were deprecated by Yahoo Inc. Moreover it targets on increasing the speed & the accuracy of the tools and on adding new features on the existing toolbox. In t... read more ››
11
Jul

7 deadly mistakes to avoid in Google Webmaster Tools Console

Posted byon
The Google Webmaster Tools is a free service that allows webmasters to submit their websites & sitemaps to Google, affect their indexing process, configure how the search engine bots crawl their sites, get a list of all the errors that were detected on their pages and get valuable information, reports and statistics ab... read more ››
20
Jun

7 ways to maximize your CTR in Search Engine Results

Posted byon
It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of ... read more ››
13
Jun

The 10 most common Landing Page Optimization mistakes

Posted byon
The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social ... read more ››
6
Jun

Combine Keyword Research & Competitor Analysis to improve your SEO

Posted byon
Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not autom... read more ››
21
Mar

SEO Checklist: 60 essential checks before launching a website

Posted byon
Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Failing to take into account all the known ranking factors or failing to build an SEO-friendly website can lead to low rankings in Search Results. As a result before publi... read more ››
8
Mar

10 Steps for Effective Online Reputation Management

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Protecting the reputation of a brand has become a difficult task. Internet has made it possible for customers to talk directly both to the companies and to their audience by using social networks and other online channels. As a result negative comments for a particular brand can affect the online reputation of the company ... read more ››
28
Feb

30 tips for developing an SEO Friendly Design

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The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective webs... read more ››
14
Feb

20 Tips for developing a Successful Email Marketing Campaign

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E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and t... read more ››
31
Jan
Analyzing Search Engine Results: The fine art of SEO

Analyzing Search Engine Results: The fine art of SEO

Posted byon
One of the most essential parts of the SEO campaign is selecting the right keywords right. In order to do so you must have a good understanding of your website’s strength, of the competition on Search Engine Results and of the way that people search. In this blog post we will focus on how to analyze the competition on ... read more ››
15
Nov

20 ways to increase the number of your followers on Twitter

Posted byon
Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook... read more ››
10
Nov

10 methods to Make Money from your Website or Blog

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Making money online and monetizing your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done (especially if the website used to offer free services) and several trade-offs must be made. As a r... read more ››
1
Nov

Google Analytics: Event Tracking vs Virtual Pageviews

Posted byon
Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››
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