IS YOUR WEBSITE OPTIMISED FOR GOOGLE UNIVERSAL SEARCH?

In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence i... read more ››

SEO Truths – Your beacon of light into the darkness of SEO

I wholeheartedly believe that it is time to have a paradigm shift about what the SEO truths are in 2014 and what you must have in mind as a person responsible for your company’s website performance or as an SEO specialist that daily has to prove the value of SEO to his clients when it comes to search engines and organic r... read more ››

How to plan a Content Marketing Campaign

There is a well-known saying that “content is king” and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one's business can't be ... read more ››

Search Strategy For Local Businesses

During the last years, mostly because of the on-going growth in mobile search, local search volumes have shown a tremendous increase. More specifically: Over 50% of mobile queries have local orientation. More than 20% of desktop queries include local search volumes. From these queries 5 % use the state name or the c... read more ››

Rising of the Blogs! Benefits & Actions

Content Marketing is growing and we have already entered an era where a blog is not only a useful tool for SEO purposes but it is also essential for any website. There are many reasons as well as many benefits in using a blog as it is a marketing tool through which you can express your personal point of view and also provid... read more ››

7 SEO Tips for E-commerce Websites

E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as... read more ››

How to control your Online Reputation with SEO

The web has made it so easy for everyone to express their thoughts, opinions and complaints instantly, making brand managers quite anxious about their products’ performance and their company’s reputation on a daily basis. Consequently, Online Reputation Management (ORM) is an important practice brand managers must follo... read more ››

SEO Myths you Should Stop Thinking About

SEO has changed a lot during the last decade. Actually it has changed so much that many online marketers aren’t sure about which SEO strategy is indeed important and updated.This is due to the fact that search engines want to provide high quality content relevant to the search terms in search results. With this article... read more ››

Why Google+ really matters

Google+ has grown massively since 2011, the year it was created and it is already the second biggest social network after Facebook, counting 300 million active users. Despite its growth those last three years, many users find it difficult to use, others are not even aware of its presence, and some believe that other social ... read more ››

What is pagination?

Many websites  (mostly ecommerce) are promoting such a variety of products that they´re ultimately forced to divide them into multiple pages. This process is called pagination, as shown in the following images: In these two cases the great range of products available obligates the website owners to divide them in m... read more ››

Top 5 SEO Actions in 2014

SEO has changed drastically during the last few years. Especially last year, since Google’s latest updates. 2014 is the year where even more effort is needed in the field of SEO for a company to remain competitive on the internet. A company has to pay attention to the following 5 elements in order to succeed nowadays i... read more ››

Optimize for Mobile – Challenge Accepted

Are you looking for game changers? Then take a look at the mobile & tablet market. The smartphone and tablet devices have rapidly changed our behavior. It wasn’t long ago when people asked why to build a website, the obvious answer was, because now everybody goes online to research and shop. Now clients as... read more ››

The biggest secret for SEO success

In the dawn of 2014 the search ecosystem seems to be even more complex than before. Almost everyone advises you to consume more SEO content, buy more SEO tools, consult with “SEO ninjas”, “pivot your way” through big data, acquire proprietary competitors analysis information and of course stop all link building acti... read more ››

Page Rank 2014 – Dead or Alive?

PageRank is one of the approximate 200 metrics that Google uses to its algorithm formula that helps a website’s ranking on the SERPs. It was not updated last year and according to Matt Cutts no update was supposed to take place until 2014. As many SEOs’ and Digital Marketing specialists’ believe we have been referring... read more ››

What SEOs learned in 2013 about Negative SEO

There is a lot of debate lately in the SEO community on Negative SEO and its potential implications in a website’s performance. This is especially relevant since Google’s Penguin Update release in mid-2012. Since then many webmasters either underestimated this phenomenon, or were completely unaware of it, while some wer... read more ››

Google Remarketing: As mainstream as Search

Much has been said about remarketing advertising over the past years and months. Does it work? Is it annoying? Can my brand benefit from it? Is it profitable? Before we answer these questions let’s get back to basics and recall what remarketing really is. As Google suggests “Remarketing allows you to show ads to u... read more ››

Usability & SEO what is the relation?

For many years now there has been a battle between SEO experts and Usability - Web Design professionals on how to make your website successful. So what can you do? I believe that this question is like a vicious circle. On one hand you have the option to focus on SEO optimization strategies and create a website that se... read more ››

Social signals & social media presence

Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media is largely used by Search Engines. What is the goal? To increase website traffic and revenue. Social signals improve rankings in an indirect and direct way. They have a direc... read more ››

Panda Has Spoken – Structuring Your Content for High Ranking

Asher Elran is a practical software engineer and a marketing specialist. CEO at Dynamic Search and founder of Web Ethics. Trying to keep a decent ranking on the search engines is a vital part of business today. Unfortunately, for businesses at least, the constantly changing search engine algorithms mean that you are alwa... read more ››

6 Reasons Why You Need A Marketing Dashboard For Your Business

Clive works at Cyfe. They offer a marketing dashboard that takes all of the guess work out of creating their own visual displays. Click here to learn more about us and to get a free trial. When it comes to online marketing, your target market is active in many places - from the social networks such as Twitter and Fa... read more ››

Reaching mobile users via social media

Mobile traffic plays a prominent role in social media (Facebook, Twitter, Instagram, Pinterest, Foursquare…). With society changing rapidly and a move towards mobile technology due to ease of use and availability, social strategy requires incorporation of mobile emphasizing on brand participation in mobile social world... read more ››

SEO Success through “hidden” Micro Conversions

When it comes to a website’s conversions we are conditioned to think of the end result. That means that we tend to focus on the website’s leads and generation of sales forgetting what is happening or what might happen before even a potential visitor reaches a website. Likewise as SEO practitioners we tend to give too... read more ››

Go Beyond: Social Media Content Strategy

Quality social media content can set you apart from competitors, keep your brand in customer’s top of mind and enhance your positioning as leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prerequisite for ... read more ››

“Soft” factors that can boost your rankings

As internet marketing experts, we tend to put too much weight on the on-page factors of a website as well as the link building activities that we should perform in order to achieve top rankings in the SERPs. At the same time we forget or we don’t give the proper amount of attention to the “soft”-quality factors t... read more ››

10 Common Onsite SEO Mistakes

So, you have designed and developed a great website and that will attract your users’ attention. Definitely you have made important steps for a successful website. In order to finalize your success you need to take into consideration the SEO element. Mistakes or omissions that commonly appear, in terms of SEO, can... read more ››

Wake-Up Call to Social Media Copywriting: Genuine Content is no longer optional

Just as one picture is worth a thousand words so is a word worth a thousand pictures, thoughts, likes and shares. Genuine content is the power engine of the social web that drives your social influence, segments a part of the web community in your favour and creates a loyal audience that is willing to track, share and ... read more ››

Increase your click-through-rate through Rich Snippet Implementation

During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata schema.org, resulting in rich snippets and now we are going to see the practical implementation of the process, by using the Data Highlighter and the Structured Data Markup Helper. This post is f... read more ››

URL Optimization: Best practices to increase usability & organic traffic

One of the things that often webmasters and many times even SEO practitioners forget to optimize for is the URL structure of their websites. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites. Let’s begin by breaking down the elements of a URL ... read more ››

Structured Data and SEO

Structured data can be identified as data that provide information in a meaningful and descriptive way. Especially for the SEO world structured data, which are displayed in the shape of rich snippets, which are rich data that are displayed in the SERPs for the users’ convenience, as shown in the screenshot below: ... read more ››

Reputation management in social media for hotels

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. Undoubtedly, nowadays, presence in so... read more ››