SEO & Online Marketing Blog

It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing system called [...]

This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist [...]

In the previous article “Duplicate Content: the effects on Search Engine Rankings” we have explained what duplicate content is and we have analyzed how it can affect the search engine rankings of our website. In this article we will focus on the best practices that can be used in order to solve the duplicate content [...]

As we have seen in previous articles, SEO can help you increase the quality and the quantity of your website’s traffic. Nevertheless Search Engine Optimization is a process that takes lots of time and effort. In order to build a successful SEO campaign you need to set your goals, create an action plan and implement [...]

On 4th of August 2009, Web SEO Analytics has launched to the public a new SEO Toolbox and a new Online Marketing Blog. One year later, due to your constant support, our website receives thousands of users per day. Additionally with your help we developed a large community of thousands Online Marketers in the most [...]

The duplicate content is one of the major problems that most of the websites face. Search engines are also affected since they waste valuable resources in order to crawl, analyze and detect those pages. Finally since the duplicate content reduces the quality of the search results, this problem also affects the search engine users. So [...]

Building strong relationships with other people is the key factor of success for every social media campaign. As we saw in previous articles (12 Tips for developing a Successful Twitter Campaign & 7 tips for launching successful Social Media Campaigns) social media campaigns require time and effort and by being honest, cool and transparent you [...]

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social [...]

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is [...]

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns.