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Best Practices for optimizing your website for mobile devices

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Posted by dimitriszotos on 23rd of January, 2012 at 13:17 to Marketing

Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile optimization [...]

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How to Use Social Media for Crisis Management

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Posted by dimitriszotos on 16th of January, 2012 at 13:12 to Social Media

Crisis (from the Greek word “krisis” – judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization’s sustainability or reputation. From communication point of view, a crisis can be described by 3 phases: the [...]

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Basic Social Media Practices for Travel and Tourism Industry

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Posted by dimitriszotos on 9th of January, 2012 at 12:58 to Guest Articles, Marketing, Social Media

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote your business, increase brand awareness, [...]

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The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

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Posted by dimitriszotos on 19th of December, 2011 at 13:01 to Marketing, Social Media

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office?

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SEO Tutorial: How to change your website’s host without affecting your Rankings

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Posted by bbriniotis on 12th of December, 2011 at 12:20 to Guides, Programming, SEO

Changing web hosting company is something that most webmasters are likely to consider at some point in time. Nevertheless as we discussed in a previous article, the web hosting and the physical location of the server can affect the SEO rankings of a website. As a result, even though transferring to a new web host [...]

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How Guest Blogging can help you improve your SEO?

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Posted by dimitriszotos on 28th of November, 2011 at 12:26 to Guest Articles, SEO

Bloggers and webmasters often learn about SEO out of necessity. Is it possible that SEOs can also learn about blogging out of necessity? In this article Chris Burns explains why Guest Blogging is the response of SEOs to the recent algorithmic updates of Google and he discusses how it can become a powerful tool for [...]

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New Google Toolbar PageRank Update – November 2011

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Posted by dimitriszotos on 14th of November, 2011 at 11:54 to SEO

Few days ago Google has updated the PageRank Toolbar values. The update took place on November 8th and this is the fifth one in 2011. We remind you that the last minor update took place in the middle of September while the most recent major one was on 19th of July.

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SEO Guide: How to change your Domain name without losing your rankings

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Posted by bbriniotis on 31st of October, 2011 at 12:54 to Guides, SEO

Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), characteristics (domain age, GEO location signals, etc) and above all the hyperlinks. In this SEO [...]

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5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

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Posted by bbriniotis on 24th of October, 2011 at 11:59 to Marketing, SEO

On Tuesday 18th of October, Google announced that within the next weeks, all the logged-in users that use Google search will automatically be redirected on the SSL version of the website. As they mention on their article “Making Search more secure” this new feature targets on protecting the privacy of the users and on making [...]

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20 KPIs you should monitor in Google Analytics

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Posted by dimitriszotos on 18th of October, 2011 at 12:51 to Marketing

A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics.

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60 SEO tips & Online Marketing techniques for ecommerce Websites

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Posted by bbriniotis on 10th of October, 2011 at 12:02 to Guides, Marketing, SEO

Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available channels to promote the [...]

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SEO Guide: Help! My website has been banned by Google! Now what?

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Posted by bbriniotis on 3rd of October, 2011 at 12:48 to Guides, SEO

Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you have [...]

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Google’s AJAX crawling scheme and its effects on SEO

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Posted by bbriniotis on 26th of September, 2011 at 11:32 to Guides, SEO

Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passed only [...]

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SEO for Bing: 15 tips to boost your rankings on SERPs

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Posted by bbriniotis on 19th of September, 2011 at 11:48 to Guides, Marketing, SEO

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This [...]

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New Google Toolbar PageRank Update – September 2011

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Posted by dimitriszotos on 12th of September, 2011 at 17:47 to SEO

Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to [...]

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Google Webmaster Videos: Do multiple links from one page to another page count?

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Posted by bbriniotis on 12th of September, 2011 at 12:31 to SEO

Few weeks ago Google announced the new series of Google Webmaster Help Videos and requested from SEOs and Webmasters to post their questions. One of the questions that our team posted was the following:

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The new SEO API 1.10v is released: Upgrade your implementation in 5 minutes

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Posted by bbriniotis on 8th of September, 2011 at 12:28 to Guides, Programming, SEO

Yesterday, 7th of September, our team has released the brand new version of the WSA API. The 1.10 version focuses on removing all the Yahoo! Search features that were deprecated by Yahoo Inc. Moreover it targets on increasing the speed & the accuracy of the tools and on adding new features on the existing toolbox. [...]

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5 less known but important Ranking Factors that affect Search Engine Results

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Posted by bbriniotis on 16th of August, 2011 at 11:14 to SEO

Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and [...]

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When and How to Run A/B and Multivariate Testing for your website

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Posted by dimitriszotos on 26th of July, 2011 at 09:48 to Guest Articles, Marketing

A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on real customers resulting in actual numbers [...]

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Brand-new Google Toolbar PageRank Update – July 2011

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Posted by dimitriszotos on 19th of July, 2011 at 13:09 to SEO

On 18th of July, Google has updated once again the PageRank Toolbar values. We remind you that the previous update took place only 3 weeks ago, on 27th of June. From what we see, several websites were affected by this new update and many webmasters started to complain that their PageRank values dropped by 1 [...]

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Do you have SEO questions? Google will answer all of them!

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Posted by dimitriszotos on 18th of July, 2011 at 10:47 to SEO

Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers.

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7 deadly mistakes to avoid in Google Webmaster Tools Console

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Posted by bbriniotis on 11th of July, 2011 at 13:45 to Guides, SEO

The Google Webmaster Tools is a free service that allows webmasters to submit their websites & sitemaps to Google, affect their indexing process, configure how the search engine bots crawl their sites, get a list of all the errors that were detected on their pages and get valuable information, reports and statistics about their websites. [...]

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Social Media Marketing: How to choose the right online channels

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Posted by bbriniotis on 4th of July, 2011 at 12:41 to Marketing, Social Media

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this makes them [...]

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New Google Toolbar PageRank Update – June 2011

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Posted by bbriniotis on 28th of June, 2011 at 18:57 to SEO

Yesterday, the 27th of June, Google has updated the PageRank Toolbar values. This happens almost 5 months after the previous update which took place on January 20th. It seems that even after the Panda 2.2 Update, Google is not willing to give up on PageRank, despite the predictions of many SEOs.

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Social Media: A promising new channel or another Internet Bubble?

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Posted by dimitriszotos on 27th of June, 2011 at 12:33 to Marketing, Social Media

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered it another internet [...]

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7 ways to maximize your CTR in Search Engine Results

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Posted by bbriniotis on 20th of June, 2011 at 10:42 to Guides, Marketing, SEO

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search [...]

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The 10 most common Landing Page Optimization mistakes

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Posted by bbriniotis on 13th of June, 2011 at 12:00 to Guides, Marketing

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social Media and using other ways [...]

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Combine Keyword Research & Competitor Analysis to improve your SEO

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Posted by bbriniotis on 6th of June, 2011 at 12:39 to Guides, Marketing, SEO

Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not automatically lead to the increase [...]

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The new Professional SEO Toolbox is released!

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Posted by bbriniotis on 30th of May, 2011 at 10:22 to SEO

Check out the 4 new & 8 upgraded SEO Tools and the brand new WSA directory!

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New SEO Tools & Services available on 30th of May

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Posted by bbriniotis on 25th of May, 2011 at 12:52 to SEO

For the last couple of years, Web SEO Analytics team has been working hard to provide high quality SEO Tools and Services that cover the needs of the Online Marketers, SEO Professionals and Webmasters. During this time, with your valuable support, we have managed to create a website that receives thousands of visitors every day, [...]

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