7 Ecommerce Growth Hacks to Make Your Business a Greater Success

With the rapid growth of online services and connected users in the last decade or so, we can safely conclude that the digital age is well and truly upon us. The long standing “brick-and-mortar” businesses are considering whether to go digital or risk losing their market share. Contrastingly, virtual or “pure-play” ... read more ››

13 Tips to Boost your SEO with Pinterest

Pinterest is not only a social network, but also a growing search engine and bookmarking service that drives referral traffic back to your website. What does this mean? Pinterest has a lot of potential to support your online marketing strategy as nowadays many people follow brands to get inspiration on what to buy. ... read more ››

10 Google Analytics Features You Must Use to Measure eCommerce Business Performance

No matter if you are a small business owner or a digital marketer you should be definitely keeping track of your website visitors. Monitoring & evaluating your website visitor data is critical to the achievement of your business. Google Analytics is the most commonly used tool by Google for calculating website performan... read more ››

Why Online Reviews Matter for SEO

It is very clear that digital marketing has changed the way people are showing their trust to a business. What consumers think and post online about a product or service is much more important than what the business itself is saying about its products and services. In other words, online opinions or else, online revie... read more ››

E-commerce SEO Tips for 2017

Let’s say that you have an eshop and the online profit of your business keeps rising or has a positive value. Is it because your online presence exists as a result of your advertising campaigns? Have you considered what will happen if you have to switch off your paid actions which “burn” a high percentage of your prof... read more ››

Top SEO Trends for 2017 (part 2)

Welcome to the second part of the top SEO trends for 2017! Not so long ago we presented all the “must haves” for a successful SEO campaign for 2017: - Collaboration between marketing departments - Constant prioritization of SEO actions - Content marketing. But there is more to it. SEO is a far more demandin... read more ››

How to optimize your blog posts for search

Search engine optimization is very important for today’s marketers not only for their websites but also for their blogs. In this way, they can make their blog visible to people who are searching for products/services/topics related to their business via search engines. Read below how you can optimize your blog posts fo... read more ››

Top SEO Trends for 2017 (part 1)

SEO is one of the most fast moving digital marketing channels since Google deploys 500-600 algorithmic updates each year. Almost 93% of online experiences begin with search so keeping up with the latest trends of SEO for 2017 should be a top priority in any digital marketer’s task list for the new year. In this article we... read more ››

A beginner’s guide to Structured Data – helping Google bot understand your website better

If you are a beginner in SEO, you might have come across the word “bot”. Bots are programs that crawl the content of websites to perform analysis in order to properly rank them. Search engines such as Google, Bing and Yahoo have their own bots. As bots they are continuously crawling the internet finding out new content.... read more ››

7 Ways to Optimize Your SEM Campaign for the Holidays

A Last-Minute Guide to Optimizing Your Search Engine Marketing for the Holidays! The holiday season is well under way, and many eCommerce businesses identify November and December as peak months for revenue (and advertising opportunities). In November alone, there are three major “shopping holidays”: Thanksgiv... read more ››

SEO best Practices for YouTube

As previously argued, “YouTube is the second most popular search engine in the world with more than 3 billion searches per month”. Small, medium and large businesses but also individuals, can drive traffic to their niche through the dominant YouTube video sharing platform and leverage this opportunity to drive conver... read more ››

The Beginner’s Guide to WordPress SEO

It’s interesting to note that 74.6 million websites depend on WordPress. What a whopping number?! What’s more interesting is that WordPress is most popular with business websites. If you’re running a website for your business on WordPress, you can optimize your website for your business keywords in SERPs without a lot... read more ››

20 ways to reduce the bounce rate of your website

The bounce rate is one of the quality metrics which needs constant monitoring. We try to understand users’ behavior through it and find out solutions in order to decrease it. But is high bounce rate always a bad thing? What should we check in order to give the best user experience to our visitors? Below you will f... read more ››

How to optimize your Google My Business for Local SEO: 11+1 Tips

Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows them to increase their exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results. What is the benefit for your business? A... read more ››

The Importance of Online PR in SEO campaigns

A lot has changed in SEO world since 2009 or even before that. For example, online PR and SEO existed as silos, completely independent from one another. In the agency world, online PR was mostly used as an outbound marketing service whereas SEO was the main “value for money” inbound marketing service for both small and ... read more ››

Website Speed Optimization

The beauty of a fast-loading website lies on the satisfaction of the speed offered to its visitors. Apart from relevant results and content, what is also necessary for a user, is to be served with fast-loading sites. Website speed is a key-factor regarding page-views, bounce rate as well as conversions. Owning a fast-loadin... read more ››

Customer Behaviour Analysis: A potential million-dollar business opportunity

It is almost impossible to build and maintain a dynamic website that works flawlessly every moment and for every customer. It is not a surprise that online customers often face problems such  as messages, navigation errors, purchase difficulties, usability issues and much more. Furthermore, consumers usually share their... read more ››


A picture is worth a thousand words, but this happens only if it can be seen. Well-chosen images can not only strengthen the message of your website pages but also be a vital factor for your website to rank higher and complement your overall SEO Strategy. This means that you need to be sure that your images are optimized fo... read more ››

How to Use Marketing Automation to Improve Your Marketing Funnel

Your marketing funnel is similar to a well-oiled engine. There are many components within an engine that work together to help things run smoothly. The same goes for your marketing funnel. If one component isn’t working properly, the rest will follow. That’s where marketing automation comes into play. Marketing automati... read more ››

Why and How to Use AMP to Your Mobile Pages

What is AMP? It is a project from Google & Twitter, designed to create very fast mobile pages. Google announced the launch of the Accelerated Mobile Pages (AMP) project on February 25th. This open source framework was first announced on October 2015 with the goal to provide a fast loading mobile environment for publish... read more ››

Multiply your business figures with Instagram!

With around 1 billion photos being liked every day and approximately around 1 million perfectly active users every month along with online giant images and videos sharing social forum, Instagram can help you get connected with socially active consumers. Crossing the recent 300 million users mark, Instagram, over the past fe... read more ››

Quick Local SEO Checklist for 2016

Nowadays local SEO is very important for all businesses. According to this article 58% of the 100 most expensive keyword searches are location-sensitive. Why use Local SEO 1. Generate Quality & Targeted Traffic Which means: a. Better UX b. Better CTR c. Better Conversion Rate. (Image Credits: searchengine... read more ››


Since mobile has become the digital “conqueror” of modern times the mobile technology is developing and so ASO benefits are of great importance. Nevertheless, ASO alone is not enough for those marketers looking for holistic marketing app solutions. In this framework, this article will be an attempt to briefly approach A... read more ››

Search Engine Optimizers – We Need To Talk About RankBrain

RankBrain- This Deep Learning algorithmic inclusion to Google’s search has changed the Internet, is currently affecting your search results, and will likely continue to do so. Here are the questions you need to be asking right now…. “What does Deep Learning have to do with me?” SEO’s need to know these terms - M... read more ››

How to Create Content with an Aim

Caitlin Forsyth is a digital marketing expert who specialises in SEO and Social media. She runs her own blog on digital marketing and her hobbies include cycling, baking and graphic design. Decide the aim of the post Before you start any type of post, whether it’s a blog post, a video, a podcast or somethin... read more ››

SEO as a Marketing Tool

Online marketers know that SEO is a critical factor for driving website traffic. Search cannot consider independent of the Web and the Web cannot work without search. Furthermore, studies show that SEO is a significant high ROI strategy. 72% of business owners that have used a SEO strategy felt that it improved their bo... read more ››

The best piece of SEO Advice for 2016

Why use SEO in 2016? What would SEO be like in 2016? Up until now, SEO was all about Rankings and increase of Organic Traffic. These were the 2 main KPIs we were measuring and presenting to our clients. We had some main factors so as to achieve a good SEO optimization (On-Page & Off-Page) as Keywords Density, meta titl... read more ››

Dos and Don’ts in Email Marketing

Email has an ability many channels don’t: creating valuable, personal touches– at scale. David Newman I suppose that you do receive many marketing emails every day but how many do you open? Or how many do you even click? I bet you delete many emails without even looking at them, just like your potential customers wo... read more ››

4 ways an open graph can increase your website traffic & how to implement them

“The power in Facebook remains its potency to generate earned conversation and engagement" - Social@Ogilvy. Facebook is a valuable asset. Small, medium or large sized businesses owning a website, can only be leveraged when they gain Facebook traffic generated from users that have interacted with posts regarding their b... read more ››

How to tackle “This site may be hacked” in 6 steps

A few days ago, Google announced the rolling out of a set of algorithmic changes in order to “tackle hacked spam in search results”.  As Google has publically stated, in 2015 there has been a 180% increase in the number of hacked sites and a 300% increase in hacked site reconsideration requests.  So, in the unfortunat... read more ››