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Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.

In the SEO world one thing is certain: the “best practices” come and go. Due to excessive spamming or because of the appearance of new technologies and methods, these practices are abandoned.

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format.

In the Search Engine Optimization world many SEO professionals tend to focus on the onpage optimization or on the backlink hunting and they forget how important the hosting services are. Surely good hosting services will not boost your rankings, but it is certain that if you do not choose carefully you can get into serious [...]

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article “The importance of Press Releases in Online Marketing Campaigns” ).

Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.