Google Remarketing: As mainstream as Search

Much has been said about remarketing advertising over the past years and months. Does it work? Is it annoying? Can my brand benefit from it? Is it profitable? Before we answer these questions let’s get back to basics and recall what remarketing really is. As Google suggests “Remarketing allows you to show ads to u... read more ››

Usability & SEO what is the relation?

For many years now there has been a battle between SEO experts and Usability - Web Design professionals on how to make your website successful. So what can you do? I believe that this question is like a vicious circle. On one hand you have the option to focus on SEO optimization strategies and create a website that se... read more ››

Social signals & social media presence

Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media is largely used by Search Engines. What is the goal? To increase website traffic and revenue. Social signals improve rankings in an indirect and direct way. They have a direc... read more ››

Panda Has Spoken – Structuring Your Content for High Ranking

Asher Elran is a practical software engineer and a marketing specialist. CEO at Dynamic Search and founder of Web Ethics. Trying to keep a decent ranking on the search engines is a vital part of business today. Unfortunately, for businesses at least, the constantly changing search engine algorithms mean that you are alwa... read more ››

6 Reasons Why You Need A Marketing Dashboard For Your Business

Clive works at Cyfe. They offer a marketing dashboard that takes all of the guess work out of creating their own visual displays. Click here to learn more about us and to get a free trial. When it comes to online marketing, your target market is active in many places - from the social networks such as Twitter and Fa... read more ››

Reaching mobile users via social media

Mobile traffic plays a prominent role in social media (Facebook, Twitter, Instagram, Pinterest, Foursquare…). With society changing rapidly and a move towards mobile technology due to ease of use and availability, social strategy requires incorporation of mobile emphasizing on brand participation in mobile social world... read more ››

SEO Success through “hidden” Micro Conversions

When it comes to a website’s conversions we are conditioned to think of the end result. That means that we tend to focus on the website’s leads and generation of sales forgetting what is happening or what might happen before even a potential visitor reaches a website. Likewise as SEO practitioners we tend to give too... read more ››

Go Beyond: Social Media Content Strategy

Quality social media content can set you apart from competitors, keep your brand in customer’s top of mind and enhance your positioning as leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prerequisite for ... read more ››

“Soft” factors that can boost your rankings

As internet marketing experts, we tend to put too much weight on the on-page factors of a website as well as the link building activities that we should perform in order to achieve top rankings in the SERPs. At the same time we forget or we don’t give the proper amount of attention to the “soft”-quality factors t... read more ››

10 Common Onsite SEO Mistakes

So, you have designed and developed a great website and that will attract your users’ attention. Definitely you have made important steps for a successful website. In order to finalize your success you need to take into consideration the SEO element. Mistakes or omissions that commonly appear, in terms of SEO, can... read more ››

Wake-Up Call to Social Media Copywriting: Genuine Content is no longer optional

Just as one picture is worth a thousand words so is a word worth a thousand pictures, thoughts, likes and shares. Genuine content is the power engine of the social web that drives your social influence, segments a part of the web community in your favour and creates a loyal audience that is willing to track, share and ... read more ››

Increase your click-through-rate through Rich Snippet Implementation

During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata, resulting in rich snippets and now we are going to see the practical implementation of the process, by using the Data Highlighter and the Structured Data Markup Helper. This post is f... read more ››

URL Optimization: Best practices to increase usability & organic traffic

One of the things that often webmasters and many times even SEO practitioners forget to optimize for is the URL structure of their websites. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites. Let’s begin by breaking down the elements of a URL ... read more ››

Structured Data and SEO

Structured data can be identified as data that provide information in a meaningful and descriptive way. Especially for the SEO world structured data, which are displayed in the shape of rich snippets, which are rich data that are displayed in the SERPs for the users’ convenience, as shown in the screenshot below: ... read more ››

Reputation management in social media for hotels

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. Undoubtedly, nowadays, presence in so... read more ››

11 Important SEO Experiments You Need to Know About

Sasha Moran has a degree in Linguistics. She is a writer at Best Essays with a background in psychology, e-learning, and marketing. If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business owner, then you are probably aware of the fact that SEO cannot be viewed as an ex... read more ››

High Bounce Rate: What it Means and How to Fix it

A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high or has been reduced by 1% or less the last 6 months! Don’t despair. There ... read more ››

A Comprehensive Guide for Onsite SEO Audits – Part 2

On the first blog post we covered the 1st part of SEO Audits,  including a range of topics (tags, the meta description tags, the URL structure, the keyword research and the XML sitemaps) that you should pay attention to when you conduct an SEO audit. Concerning the second part there are equally important segments to b... read more ››

10 Ways Small Businesses Benefit from SEO

This article was brought to you by Ruth Richards on behalf of WebSearch SEO. WebSearch SEO is based in London and offers link building packages and professional SEO campaigns for clients from across the globe. Are you a small business owner who wants to take their venture to the next level? Have you considered SEO, ... read more ››

A Comprehensive Guide for Onsite SEO Audits – Part 1

An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs conduct an inspection of a website (either concerning their client or a competitor’s website) in order to evaluate its weaknesses and define the starting point whe... read more ››

Can social media affect SEO?

Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media are largely used by Search Engines. What is the goal? Increased website referral traffic and higher revenue Social signals improve rankings in various ways. The number of peop... read more ››

3-Way On Page Optimization

The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page optimization. So without further ado, let’s find below the 3 most important on page factors we must impl... read more ››

The future of local search and how it affects SEO

According to a recent research from the Local Search Association that was recently released for the 4Q of 2012, it is proven that mobile traffic to local sites has been increasing at an exponential growth. The number of PC users has remained almost unchanged between 2011 and 2012. [Number of PC Users that Access... read more ››

The importance of Keyword Research for your SEO: A practical guide – Part 2

Keyword Research Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research. Conduct your keyword query via private browsing so that the results won’t be mixed with the  (personalized) results that you... read more ››

The importance of Keyword Research for your SEO: A practical guide – Part 1

The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.  In plain English it can make your SEO strategy or break it. Initially let’s ide... read more ››

Social SEO: The importance of social signals for your SEO – Part 2

On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more extensively the off-site social SEO and how analytics can help you identify the impact of your soci... read more ››

Social SEO: The importance of social signals for your SEO – Part 1

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1> <h2> etc.), the quality of the content (in other ... read more ››

Website architecture: best practices for SEO

Christina Ageli is a SEO specialist working for, one of the top OTA in SE Europe, and international websites. Her activities among others include on page optimization, link building strategies planning and implementation and conversion optimization. As SEOs, we mostly spend our daily t... read more ››


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Facebook Ads: The “Must-Have” List

According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a dynamic and constantly changing social media landscape. WSA present you the check-list to keep in mind before the desi... read more ››