Design and Maintain a Successful Mobile Friendly Website

The significant growth of mobile devices is on the verge of having a negative impact on businesses that haven’t adapted it. Google has announced that nowadays more searches taking place on mobile devices than on desktop.  Additionally, Google continues to make updates to the mobile search algorithm and promotes mobile... read more ››

User Personas and SEO

Marketing is all about communicating - effectively- the importance of a product, of a service or a brand to the audience. What is necessary in order to achieve this goal, is to “know your audience” and to have a holistic perspective of what this particular audience needs and wants. Nowadays, Digital Marketing, is starti... read more ››

OnPage SEO Benefits

The last few years SEO is constantly changing. Nevertheless it still remains one of the main and most effective techniques of Online Marketing. SEO ranking factors are divided in two main sectors: - the OnPage SEO factors and - the OffPage SEO factors. The big difference between these two main sectors is that the O... read more ››

5 Tips to Turbo Boost your Mobile SEO performance

After Google’s Mobile Update on April 21st, mobile is definitely a priority for search marketers and everybody hopes to have the “mobile friendly” label in the mobile search results at SERPS. We will follow an example of having a separate mobile site ( which means that a different version of the site ... read more ››

A Guide for better Landing Page Conversion Rate

Creating a competitive landing page conversion rate depends on a variety of factors that span from awareness of basic human psychology of “what the customer wants” to more complex concepts such the interconnectedness and dynamics of the variation among audience, purpose, intent, product, industry, perception, buy-in, co... read more ››

The single link building technique for permanent success part 2

It hasn’t been a long time since we talked about the single link building technique, with “we” meaning us, SEO experts (or Inbound Marketing Experts I should say), which needs to be implemented in order to be effective in the long run, regardless of the way Google evaluates & serves results to the user. Meanwhi... read more ››

International SEO Best Practices

It is an undeniable fact that the Internet evolution has shrunk our world. Companies are now able to find and interact with global audiences like never before. As the global market reach grows, companies must do everything they can so as to easily be found in a great worldwide marketplace. That’s where international searc... read more ››

10 Advanced SEO Tips & Tricks 2015

The search marketing industry has been growing quickly, so has the SEO competition between businesses during the last years. As a result, even if we implement all the basic SEO actions as choosing our targeted keywords, implementing the right h1-h2, adding more than 600 words in our landing pages and implementing the best i... read more ››

Why invest in Content Marketing

Content marketing is key in creating high-quality content so as to attract, inform and engage an audience, while also promoting the brand itself. "Content is anything that adds value to the reader's life."- Avinash Kaushik, Google In the past, online businesses only focused on keywords and how they could better get rankin... read more ››

Tips for successful email marketing campaigns

Email marketing is an effective means of promoting your business, communicating with your clients in a direct manner, targeting specific markets and developing a steady clientele base that will ensure that your products and services are recognizable and deliverable. The shapes and forms of email marketing can vary, from ... read more ››

3 Reasons why SEO is one of the Best Investments for your Business

Over the past few years many misconceptions have emerged concerning Search Engine Optimization. But which are some of the most misleading thoughts we have heard about SEO during the last year or so? “SEO is dead; the social media guru proclaimed.” “I don’t want SEO. I just want a good looking website similar t... read more ››

Google’s Mobile Friendly Update – All You Need To Know

As Google announced on April 21st, the Google Search engine will deploy a major update that will affect results shown for searches conducted in mobile devices in all languages worldwide. It is in fact, the first time Google has publically announced an update to its algorithm before it has been rolled out. As Google states, ... read more ››

5 tips for creating engaging content on social media platforms

The type of content that you present in social media platforms will affect the engagement of your audience and that itself is a reason to create attractive social media content. Due to the fact that all social media generate signals that among other things positively affect SEO performance and thus customer engagement event... read more ››

Is your website penalised by Google?

Google changes its algorithms quite often so as to ensure better and more accurate results. If you have a minimum SEO knowledge you might have heard about the famous Penguin and Panda updates. (As well as the Hummingbird Algorithm which we will discuss in another blogpost). If you check the latest updates you will realise t... read more ››

The single link building technique for permanent success

One of the most challenging issues for SEO is as you may guess…effective link building! And by effective we mean both in terms of performance rankings as well as long term benefit. You may blast the hell out of your website with blog comments, directory submissions, social bookmarks and you may see the benefit in rankings... read more ››

Ten Critical Steps for your E-shop’s Success

If you own a retail business you will soon realize that existing only offline is not enough. In order for you to succeed you will have to adapt into the new digital environment and make your services or products available online through an e - shop. People prefer to buy things from the internet as the process is much simple... read more ››

5 trends for digital marketing in 2015

They say that those who strive better are those who adapt better, and nowhere else is that more true than in the world of online digital marketing. The last decade has seen an incredible increase in client responsive technology and digital marketing campaigns are incorporating more and more strategies to capture that aspect... read more ››

How to integrate Mobile into your Marketing Mix

Nowadays there is a rapid consumer adoption of mobile and mobile-enhanced media services. Mobile has become so important to people that a new psychological term has been invented: Nomophobia, which is the fear of being without your mobile phone!!! Marketers need to listen to customer's digital signals which increasingly ... read more ››

How to Discover Missed SEO opportunities in your website

Daniel Mattei (@mattedt) is a web Marketing Specialist at Dynamic Search with a love for film-making, content marketing, and photography. He lives with his wife and Pomeranian, Couscous in Phoenix, Arizona. Your website is your internet reputation, and you’ve put your sweat and bone into making it look professional and... read more ››

How to conduct effective SEO competitor analysis

You have mapped out the best SEO strategy, you have conducted your analysis and adjusted your campaign accordingly, and yet you are finding that your goals with the SEO engines aren’t effective? The reason behind poor SEO performance is that you might have failed to take your SEO competitors seriously. Obviously you ca... read more ››

Project management is essential for SEO success

Kanika, a freelancer content writer who likes to delve deep into technology, tools and making people aware about utility of such aids through his informative write-ups. In her spare time she enjoys sketching, cooking, travelling and spending time with her family and folks.   Search engine optimization (SEO) ... read more ››

Online Marketing Performance – The Ultimate Guide

During the last years many of us working on the digital marketing sector have claimed that SEO is dead. In my personal opinion, this confusion has happened because many SEOs and clients were identifying SEO with Online Performance as the same concept which is an incorrect assumption as they are two totally different things.... read more ››

How to effectively combine SEO and PPC

The most common way to optimize your website’s web marketing strategy is either by utilizing SEO or PPC (for this article when it comes to PPC we will refer to Google Adwords and vice versa).  The paradigm that the majority of web marketers have been using is an alternate model of using either SEO or PPC when the campaig... read more ››

YouTube Videos SEO Optimization in 4 Easy Steps

As we discussed in a previous blog post we can increase the possibilities to rank better in Google search results by implementing a YouTube video in our SEO strategy. (Statistics have shown that well optimized videos rank well in SERPs”) Apart from that, YouTube can also be used as an alternative source of traffic cons... read more ››

Tips for Successful Email Marketing

If you want to raise your brand awareness in a short period of time without spending a large amount of money you should consider email marketing. Email marketing is one of the most powerful marketing tools offering a lot of advantages especially when comparing it to other marketing channels. The most important adva... read more ››

Creating a Content Marketing Strategy That Keeps Content Shock in Mind

Nick Rojas is a journalist and business consultant based in Los Angeles, CA. and Chicago, IL. You can follow him on Twitter @NickARojas. In the past five years, the SEO game has changed dramatically. Before, paid links and other tricky manipulations of Google’s algorithms paid off, boosting PageRank and easily sen... read more ››

10 basic steps for a quick SEO Audit

Search engine optimization is nowadays fundamental. It is also of major importance if you want your site to be at the most critical points in the buying process. And not just that. SEO is essential if you wish to be found when needed. After all, isn’t that the primary reason for creating your website on the first place? ... read more ››


In a previous blog post we discussed how can inbound marketers develop a local search strategy in order to increase websites footprints beyond text links in search results. In this blog post we will try to shed more light on the Google universal search concept and develop an optimisation plan that enhances search presence i... read more ››

SEO Truths – Your beacon of light into the darkness of SEO

I wholeheartedly believe that it is time to have a paradigm shift about what the SEO truths are in 2014 and what you must have in mind as a person responsible for your company’s website performance or as an SEO specialist that daily has to prove the value of SEO to his clients when it comes to search engines and organic r... read more ››

How to plan a Content Marketing Campaign

There is a well-known saying that “content is king” and in today’s global virtual market nothing comes closer in describing its importance than that exact phrase. In an era where information and communication are channeled through a variety of venues, the value of solid content used to promote one's business can't be ... read more ››