9
Jul

QR codes – fad or a marketing opportunity for brands

Posted byVagelis Varfison Monday, July 9 at 10:43

QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. What can it offer in terms of marketing... read more ››

2
Jul

Tips and insights for effective SEO copywriting

Posted bydimitriszotoson Monday, July 2 at 10:13

The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms in order to be ranked highly by the search engines. The search engine placement and traffic conversion starts with quality content... read more ››

25
Jun

Affiliate marketing – An efficient digital media channel

Posted byadminon Monday, June 25 at 09:18

Affiliate marketing constitutes an effectual online communication practice which seeks to engage users on third-party sites and generate new leads into a company's or organization's website. In this article we discuss the effects of Affiliate Marketing on the Online Marketing Campaign, we list its pros and cons and we prov... read more ››

18
Jun

SEO Pagination Guide: Examining a Real Life Scenario – part 3

Posted bybbriniotison Monday, June 18 at 09:23

In the previous 2 articles of the SEO Pagination Guide we discussed the pros and cons of Pagination and we presented the available methods that you can use to resolve the various SEO Problems that popup. The problem is quite complicated since it requires good understanding of how each variable is affected and of what is th... read more ››

28
May

SEO Pagination Guide: Best Practices and Advanced Methods – part 2

Posted bybbriniotison Monday, May 28 at 09:51

As we discussed on the previous part of this guide, pagination has both pros and cons and sometimes it can’t be avoided. Your SEO campaign can be severely affected by pagination: Segmenting pages into several parts seriously reduces their strength, it lowers the chance of achieving high rankings and it leads to duplic... read more ››

21
May

SEO Pagination Guide: The pros and cons of Content Pagination – part 1

Posted bybbriniotison Monday, May 21 at 09:39

Pagination is the practice of dividing a piece of content into different pages and it heavily affects User experience, Web Development and SEO. It is a commonly used navigation technique with both pros and cons. This article is the 1st part of the SEO Pagination Guide and we will discuss the most common types of Pagination... read more ››

14
May

New EU Cookie law: Guidelines for users and website owners

Posted byVagelis Varfison Monday, May 14 at 10:24

The EU “Cookie” Law comes into effect on 25 May 2012 and all EU countries will be required to follow it. The new law will definitely have an impact on the already weakened economy of Europe since it will affect all online shops and websites. According to the Wired UK “Compliance with the EU's "cookie law" could cost ... read more ››

7
May

10 ways to increase your Facebook Fans

Posted bydimitriszotoson Monday, May 7 at 09:26

Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In ... read more ››

30
Apr

Top 10 tips for online Branding

Posted bydimitriszotoson Monday, April 30 at 09:06

Branding is the process of shaping the identity of a company! The "profile", which is selected by a company, is also one of the main features that will affect the relationship to a certain extent that will be formed with the consumers in the future. If you want to stand out and to properly reflect in the public memory, you... read more ››

25
Apr

10 SEO tips for Baidu Search Engine

Posted bydimitriszotoson Wednesday, April 25 at 09:50

While European and American economies are still struggling to control their financial crisis, China managed last year to achieve almost a 2-digit growth rate. Taking into account the fact that the Per Capita income continues to increase, China, a country with over 1 million millionaires and a total population of over 1.3 b... read more ››

11
Apr

Geotargeting websites with Country Code TLDs

Posted bybbriniotison Wednesday, April 11 at 09:05

As most of you know, Google allows you to set the geographic target of domains with generic TLDs (.com, .net, .org etc) via Google Webmaster Tools console. Webmasters that own such domains are able to use the geotargeting feature in order to indicate that particular segments of their websites target in different countries.... read more ››

9
Apr

How to use Online Strategies to Boost Branded Traffic

Posted bydimitriszotoson Monday, April 9 at 09:12

Branded Traffic occurs when a website enjoys a wealth of brand awareness, expressed on branded keywords, similarly referred as navigational queries. In order to achieve this kind of communicational objective, online marketers must consider an online strategy which will deploy all possible online marketing tools and optimiz... read more ››

2
Apr

New Professional SEO Software: Try out the new tools & services for FREE!

Posted byadminon Monday, April 2 at 10:31

Bold and proud we offer our faithful users and partners a genuinely brand new version of WSA services. The ultimate version of Web SEO Analytics features a totally redesigned web environment with a layout serving at best the reporting functionalities. The SEO Engine that powers up our Toolbox has been redeveloped to in... read more ››

30
Mar

New SEO Toolbox & Services available on 2nd of April

Posted byadminon Friday, March 30 at 10:50

We are happy to announce that on Monday 2nd of April, Web SEO Analytics will release the brand new version of our service. This is the first major update of 2012 and it will affect directly both the layout of our website and the SEO toolbox. The new version introduces a series of new services, features, metrics and ... read more ››

13
Feb

6 Tips for designing and running Social Media Contests

Posted bydimitriszotoson Monday, February 13 at 12:02

Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals... read more ››

23
Jan

Best Practices for optimizing your website for mobile devices

Posted bydimitriszotoson Monday, January 23 at 13:17

Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile ... read more ››

16
Jan

How to Use Social Media for Crisis Management

Posted bydimitriszotoson Monday, January 16 at 13:12

Crisis (from the Greek word "krisis" - judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization`s sustainability or reputation. From communication point of view, a crisis can be described ... read more ››

9
Jan

Basic Social Media Practices for Travel and Tourism Industry

Posted byadminon Monday, January 9 at 12:58

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote... read more ››

19
Dec

The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

Posted bydimitriszotoson Monday, December 19 at 13:01

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office? In this article we describe in detail wha... read more ››

12
Dec

SEO Tutorial: How to change your website’s host without affecting your Rankings

Posted bybbriniotison Monday, December 12 at 12:20

Changing web hosting company is something that most webmasters are likely to consider at some point in time. Nevertheless as we discussed in a previous article, the web hosting and the physical location of the server can affect the SEO rankings of a website. As a result, even though transferring to a new web host is not ne... read more ››

28
Nov

How Guest Blogging can help you improve your SEO?

Posted byadminon Monday, November 28 at 12:26

Bloggers and webmasters often learn about SEO out of necessity. Is it possible that SEOs can also learn about blogging out of necessity? In this article Chris Burns explains why Guest Blogging is the response of SEOs to the recent algorithmic updates of Google and he discusses how it can become a powerful tool for Bloggers,... read more ››

14
Nov

New Google Toolbar PageRank Update – November 2011

Posted bydimitriszotoson Monday, November 14 at 11:54

Few days ago Google has updated the PageRank Toolbar values. The update took place on November 8th and this is the fifth one in 2011. We remind you that the last minor update took place in the middle of September while the most recent major one was on 19th of July. The values are pretty fresh this time, since they have be... read more ››

31
Oct

SEO Guide: How to change your Domain name without losing your rankings

Posted bybbriniotison Monday, October 31 at 12:54

Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), characteristics (domain age, GEO location signals, etc) and above all the hyperlinks. I... read more ››

24
Oct

5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

Posted bybbriniotison Monday, October 24 at 11:59

On Tuesday 18th of October, Google announced that within the next weeks, all the logged-in users that use Google search will automatically be redirected on the SSL version of the website. As they mention on their article “Making Search more secure” this new feature targets on protecting the privacy of the users and on ... read more ››

18
Oct

20 KPIs you should monitor in Google Analytics

Posted bydimitriszotoson Tuesday, October 18 at 12:51

A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online mar... read more ››

10
Oct

60 SEO tips & Online Marketing techniques for ecommerce Websites

Posted bybbriniotison Monday, October 10 at 12:02

Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available chann... read more ››

3
Oct

SEO Guide: Help! My website has been banned by Google! Now what?

Posted bybbriniotison Monday, October 3 at 12:48

Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you hav... read more ››

26
Sep

Google’s AJAX crawling scheme and its effects on SEO

Posted bybbriniotison Monday, September 26 at 11:32

Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passe... read more ››

19
Sep

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted bybbriniotison Monday, September 19 at 11:48

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This mak... read more ››

12
Sep

New Google Toolbar PageRank Update – September 2011

Posted bydimitriszotoson Monday, September 12 at 17:47

Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to the previous 2 times. The new... read more ››