SEO & Online Marketing Blog

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Marketing [...]

Wordpress is currently the most popular weblog software in the world since millions of bloggers use it to power up either their blogs or their dynamic websites. One of the reasons why this platform became so successful is because blog owners are able to find a large variety of plugins to extend the functionalities of [...]

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Results. [...]

In the SEO business nothing can taken for granted. Every year new techniques and methods are introduced, new tools become available and several algorithmic updates take place. As a result, the circumstances of this uncertain and fast changing environment give birth to several myths and misconceptions. From time to time few of those myths get [...]

Nowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses.

Today we have an interview with Dixon Jones, Marketing Director of MajesticSEO. In this interesting interview we discuss about the new backlink analysis features of Majestic, the importance of backlinks in SEO and the future of Search Engine Marketing.

As we discussed on the previous blog post “The new Google +1 button and the Effects on SEO”, the Google +1 button has a lot of similarities with Facebook like. Indeed the idea behind the +1 button is not new to the average user since the bookmark buttons have flooded the web for quite many [...]

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web.

If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of [...]

Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Failing to take into account all the known ranking factors or failing to build an SEO-friendly website can lead to low rankings in Search Results. As a result before [...]

Email Marketing is an important tool for Online Marketers and if it is used correctly it can help you boost your business. In this guest article M. Sufi discusses the current E-mail Marketing trends and he describes in detail the Best Practices and tools that you can use to improve your email campaigns.

Protecting the reputation of a brand has become a difficult task. Internet has made it possible for customers to talk directly both to the companies and to their audience by using social networks and other online channels. As a result negative comments for a particular brand can affect the online reputation of the company and [...]

Today we have an interview with Chris Burns, co-founder of SERPd. In this interesting interview we will start with questions concerning the new fast growing SEO/Online Marketing community that was launched few months ago and then we will continue with hot questions concerning the recent changes and the future of Search Engine Marketing.

The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build [...]

One of the most important debates in SEO is how important PageRank is nowadays and how much it affects the Search Engine Results. Is PageRank still an important parameter or is it something that we can simply ignore? In this article we will touch upon this controversial topic and we will try to give an [...]

E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and the audience, we decided to [...]

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success.

One of the most essential parts of the SEO campaign is selecting the right keywords right. In order to do so you must have a good understanding of your website’s strength, of the competition on Search Engine Results and of the way that people search. In this blog post we will focus on how to [...]

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile.

Almost 9 months after the last major PageRank toolbar update (2nd April 2010), Google finally puts an end to the rumors that PageRank metric is ditched. Currently a PageRank toolbar update is on the way and it should become visible within a few hours from all Google DataCenters.

Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against your market competitors.

The Web SEO Analytics team is happy to announce the release of our new Professional SEO Toolbox that is certain to become one of the most important weapons of your SEO arsenal. 4 brand new SEO Tools have been launched and 5 tools have been upgraded, making our SEO toolbox one of the most complete [...]

On Monday 10th of January, WebSEOAnalytics.com will release a new innovative SEO toolbox and an updated powerful API. These new tools & features will become essential parts of your SEO & Online Marketing arsenal and all of the Free members of the service will have the opportunity to test them free of charge. The [...]

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is [...]

We are happy to announce that on Wednesday the 21st of December, we release our second BETA test program. In the next version of our toolbox that will become available during the first days of January, you will find 4 brand new killer SEO Tools, 5 enhanced tools, additional features, an Updated API and a [...]

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google’s Webspam team, replied our question concerning the issue with a Video.

Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it.

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference.

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing.

The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosystem.  Focusing [...]