Google Analytics: Event Tracking vs Virtual Pageviews

Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››

Using Local Search and Location-Based Marketing to promote your business

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››

How to create an effective keyword list

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››

Yahoo keeps Site Explorer’s View Backlinks feature

Yahoo announces that they plan to keep Site Explorer`s View Backlinks feature with the option to export the results to CSV. Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be ... read more ››

How to develop an effective Link Building Campaign

On the 6th week of the free online Marketing Lesson of StayOnSearch, we read about the basic concepts of Link Building. The course starts by explaining the process and the importance of Link Building. Then it focuses on the characteristics of a well designed link building campaign (Link Velocity, IP Diversity etc) and on ... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 2

In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on those terms. Andr... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 1

SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››

How to create Quality Content for your Blog and Website

We are in the middle of the free Online Marketing Lesson of StayOnSearch (course number 5), and this week we focus on how to create attractive and quality content. On the beginning of the post, the author explains why writing for the web is different than writing for print or magazines, he elaborates on the importance of c... read more ››

6 Tips for effective call to action

Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action. What is a call to action? Call to action is a simple way to... read more ››

The Basic concepts of Search Engine Optimization by StayOnSearch

The forth free Online Marketing Lesson of StayOnSearch is about Search Engine Optimization. In this course Mark goes through the basic concepts and techniques of SEO. He starts by discussing the importance of Domain Age, Domain Authority, SEO Friendly Hosting and Domain Credibility. Then he focuses on on-page optimization... read more ››

Link Structure: Analyzing the most important methods

The link structure is one of the most important factors in SEO because it can heavily affect the Search Engine Rankings, the PageRank flow and the number of pages that get indexed. Obviously the link structure is also extremely important because it seriously affects the user experience and the conversion rates. Close moni... read more ››

The Paid Search and the use of PPC Strategies

The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››

Multiple Domains vs Subdomains vs Folders in SEO

Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if one should use multiple domains, sub-domains or folders when he/she has multilanguage websites or various main categories/activities. This decision can heavily affect the performance of the Websit... read more ››

How to conduct Market Research & Competitor Analysis

The second lesson of the free 10-week Internet Marketing course of StayOnSearch elaborates on the importance of Market Research & Analysis. The course reminds us the importance of conducting research and of analyzing our competitors. Additionally it focuses on the fact that we should not rely only on our experience or... read more ››

New Professional SEO Tools, Features & API Service

We are happy to announce the release of a new Professional SEO Toolbox! The new Professional version of our SEO Toolbox includes additional innovative SEO Tools, more Features and a brand-new API that will enable SEO Professionals & Online Marketing Agencies to combine our tools and build Branded SEO Reports for thei... read more ››

New SEO Tools & Features available on 20th of September

We are happy to announce that on Monday the 20th of September, Web SEO Analytics will release to the public new innovative SEO Tools, additional Features and a brand-new API. Following your valuable feedback and requests, Web SEO Analytics toolbox has been updated in order for the SEOs, the Webmasters and the Web Pr... read more ››

10 Free Internet Marketing Courses by StayOnSearch

The StayOnSearch blog is a great source of information for people that want to learn more about Online Marketing, SEO, PPC and Social Media Marketing. In their articles they analyze in detail the best current practices and they always stick to whitehat techniques. Occasionally they write great how-to guides and eBooks... read more ››

The robots.txt, META-robots & rel=nofollow and their impact on SEO

One the most common mistakes that many Webmasters and SEOs make is that they misuse the robots.txt, the META-robots and the rel=nofollow anchor attribute. All the above affect the indexing, the crawling and the PageRank distribution and as a result they can heavily affect the SEO status of a website and its rankings. In th... read more ››

The Google Instant and its impact on SEO

Yesterday Google announced the release of a new search feature called Google Instant. In this article we will examine in detail what this new feature is and how it will affect the search and eventually the SEO. What is Google Instant? Google Instant Search targets to change the way that people search, by suggesting to the... read more ››

How to optimize page Titles and improve click through rates

Titles are considered important both for the users and for the search engines. This week we’ll discuss some practical tips on how to optimize the Titles of your site and on how to boost your search engine results and click through rates. First of all let’s see what Titles are and what is their impact on a website’s... read more ››

How to Speed up Search Engine Indexing

It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing s... read more ››

Internet Advertising: Run Long or Short Term Campaigns?

This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist the... read more ››

Duplicate Content: How to solve the problem

In the previous article "Duplicate Content: the effects on Search Engine Rankings" we have explained what duplicate content is and we have analyzed how it can affect the search engine rankings of our website. In this article we will focus on the best practices that can be used in order to solve the duplicate content proble... read more ››

5 quick white-hat tips to boost your SEO Rankings

As we have seen in previous articles, SEO can help you increase the quality and the quantity of your website’s traffic. Nevertheless Search Engine Optimization is a process that takes lots of time and effort. In order to build a successful SEO campaign you need to set your goals, create an action plan and implement it by... read more ››

Happy Birthday Web SEO Analytics!

On 4th of August 2009, Web SEO Analytics has launched to the public a new SEO Toolbox and a new Online Marketing Blog. One year later, due to your constant support, our website receives thousands of users per day. Additionally with your help we developed a large community of thousands Online Marketers in the most popular s... read more ››

Duplicate Content: the effects on Search Engine Rankings

The duplicate content is one of the major problems that most of the websites face. Search engines are also affected since they waste valuable resources in order to crawl, analyze and detect those pages. Finally since the duplicate content reduces the quality of the search results, this problem also affects the search engin... read more ››

How to Build Strong Relationships On Social Media

Building strong relationships with other people is the key factor of success for every social media campaign. As we saw in previous articles (12 Tips for developing a Successful Twitter Campaign & 7 tips for launching successful Social Media Campaigns) social media campaigns require time and effort and by being honest... read more ››

Social Media Case Study

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign... read more ››

Is Search Engine traffic the best traffic you can get?

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could make a difference and thus much time and effort are invested in such campaigns. So the question is, is search engine traffi... read more ››

7 tips for launching successful Social Media Campaigns

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns. 1. Don’... read more ››