Go Beyond With Original Social Media Content

Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prere... read more ››

Rank High with Link Building

  Link building is an integral part of the off-site optimization of your website.  Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO. The Importance of High-Quality Links Apart from on-site optimization there is also an additiona... read more ››

Lucky Early Offers with 40% Off

As the end of 2012 is coming to an end, it was an exciting year for the team of Web SEO Analytics. Since the launch of the Web SEO Analytics in 2009, and with your continuous and valuable support, our service is reaching thousands of SEO professionals and agencies every day day. The entire team of Web SEO Analytics ... read more ››

Effective SEO Competitor Analysis Onsite – Part 2

On the first blog post we covered the  1st part of SEO competitor analysis including a range of topics (meta-tags review, keywords health-checks, internal linking checks, URL reviews) that you should pay attention to when you conduct an onsite SEO competitor analysis. Concerning the second part there are equally im... read more ››

3 Actionable Steps to Analyze Social Media Traffic with Google Analytics

Most likely you have already setup a Google analytics account in order to analyze your website’s traffic. Today we will see together a step by step guide on how to identify, segment and analyze your social media traffic by utilizing the Google Analytics platform.  Identify your socia media traffic sources The f... read more ››

Branded & Non Branded keywords: The Whole Truth

A common situation that many site owners often confront: branded keywords visits (visits generated from a search engine which include your company name or product brand) account for the major percentage of search traffic in comparison to the rest terms – the unbranded ones. What do they indicate? Branded keywords a... read more ››

4 Steps for Effective Web Content Development

First of all, what is Web Content Development? Web content development is the procedure of researching & gathering valuable information, defining objectives, finding & evaluating keywords to be used & organizing the structure for writing & finally publishing a content. Undoubtedly, in the world of... read more ››

Effective SEO Competitor Analysis Onsite – Part 1

The SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), is an integral part of the SEO process and it should not be overlooked. Before you start implementing your SEO strategy in practice and see quantifiable results, it is vital to start working on your SWOT analysis. An essential element of your SWOT analy... read more ››

Increase Organic Traffic by Analyzing PPC data in 3 Simple Steps

In the next 5 minutes you will find out an easy step by step process that will help you discover, target and achieve top SERP (search engine results page) rankings for profitable keywords. This process will effectively result to increased sales and leads from your website. 1. Keyword Mining Phase While everyone else m... read more ››
Major Updates on WSA SEO Tools and Core Engine

Major Updates on WSA SEO Tools and Core Engine

We are happy to announce that we have updated several cores of our SEO Engine. The updates are immediately incorporated on the latest version of our toolbox & API and no changes are required from our API users in order to access them. Here are the most important changes: 1. More Backlinks We made drastic updates on... read more ››
The new WSA API 1.21v is released

The new WSA API 1.21v is released

We are happy to announce that the new version of our API is now available! What are the most important changes? The new 1.21 version is compatible with the previous version and as a result it immediately replaced the 1.20v. The update focused primarily on improving the speed and the throughput of the service. Few algorit... read more ››
QR codes – fad or a marketing opportunity for brands

QR codes – fad or a marketing opportunity for brands

QR (Quick Response) codes can be a fantastic opportunity for marketing agencies/brands.  But what a QR code is and what can it offer in terms of marketing? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. What can it offer in terms of marketing... read more ››

Tips and insights for effective SEO copywriting

The SEO copywriting is a technique used for websites’ texts, that produces high quality and persuasive content for the website visitors and, at the same time, targets specific search terms in order to be ranked highly by the search engines. The search engine placement and traffic conversion starts with quality content... read more ››

Affiliate marketing – An efficient digital media channel

Affiliate marketing constitutes an effectual online communication practice which seeks to engage users on third-party sites and generate new leads into a company's or organization's website. In this article we discuss the effects of Affiliate Marketing on the Online Marketing Campaign, we list its pros and cons and we prov... read more ››

SEO Pagination Guide: Examining a Real Life Scenario – part 3

In the previous 2 articles of the SEO Pagination Guide we discussed the pros and cons of Pagination and we presented the available methods that you can use to resolve the various SEO Problems that popup. The problem is quite complicated since it requires good understanding of how each variable is affected and of what is th... read more ››

SEO Pagination Guide: Best Practices and Advanced Methods – part 2

As we discussed on the previous part of this guide, pagination has both pros and cons and sometimes it can’t be avoided. Your SEO campaign can be severely affected by pagination: Segmenting pages into several parts seriously reduces their strength, it lowers the chance of achieving high rankings and it leads to duplic... read more ››

SEO Pagination Guide: The pros and cons of Content Pagination – part 1

Pagination is the practice of dividing a piece of content into different pages and it heavily affects User experience, Web Development and SEO. It is a commonly used navigation technique with both pros and cons. This article is the 1st part of the SEO Pagination Guide and we will discuss the most common types of Pagination... read more ››

New EU Cookie law: Guidelines for users and website owners

The EU “Cookie” Law comes into effect on 25 May 2012 and all EU countries will be required to follow it. The new law will definitely have an impact on the already weakened economy of Europe since it will affect all online shops and websites. According to the Wired UK “Compliance with the EU's "cookie law" could cost ... read more ››

10 ways to increase your Facebook Fans

Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are using ad campaigns or viral techniques, one of the main targets is to increase the number of Facebook Fans of our pages. In ... read more ››

Top 10 tips for online Branding

Branding is the process of shaping the identity of a company! The "profile", which is selected by a company, is also one of the main features that will affect the relationship to a certain extent that will be formed with the consumers in the future. If you want to stand out and to properly reflect in the public memory, you... read more ››

10 SEO tips for Baidu Search Engine

While European and American economies are still struggling to control their financial crisis, China managed last year to achieve almost a 2-digit growth rate. Taking into account the fact that the Per Capita income continues to increase, China, a country with over 1 million millionaires and a total population of over 1.3 b... read more ››

Geotargeting websites with Country Code TLDs

As most of you know, Google allows you to set the geographic target of domains with generic TLDs (.com, .net, .org etc) via Google Webmaster Tools console. Webmasters that own such domains are able to use the geotargeting feature in order to indicate that particular segments of their websites target in different countries.... read more ››

How to use Online Strategies to Boost Branded Traffic

Branded Traffic occurs when a website enjoys a wealth of brand awareness, expressed on branded keywords, similarly referred as navigational queries. In order to achieve this kind of communicational objective, online marketers must consider an online strategy which will deploy all possible online marketing tools and optimiz... read more ››

New Professional SEO Software: Try out the new tools & services for FREE!

Bold and proud we offer our faithful users and partners a genuinely brand new version of WSA services. The ultimate version of Web SEO Analytics features a totally redesigned web environment with a layout serving at best the reporting functionalities. The SEO Engine that powers up our Toolbox has been redeveloped to in... read more ››

New SEO Toolbox & Services available on 2nd of April

We are happy to announce that on Monday 2nd of April, Web SEO Analytics will release the brand new version of our service. This is the first major update of 2012 and it will affect directly both the layout of our website and the SEO toolbox. The new version introduces a series of new services, features, metrics and ... read more ››

6 Tips for designing and running Social Media Contests

Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them, reinforce brand awareness and finally get genuine inspiration from real or prospect customers. Usually there are 2 strategic goals... read more ››

Best Practices for optimizing your website for mobile devices

Over the last few years, Mobile Marketing has become an essential part of the promotional strategy. As a result optimizing your website for mobile devices is now very important since more and more users tend to access the internet via their Smartphones, tablets or mobile devices. In this article we will discuss why mobile ... read more ››

How to Use Social Media for Crisis Management

Crisis (from the Greek word "krisis" - judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and possible risks for the organization`s sustainability or reputation. From communication point of view, a crisis can be described ... read more ››

Basic Social Media Practices for Travel and Tourism Industry

Social media have become an integral part of tourism marketing; they have revolutionized the industry and they have replaced a large part of the traditional communication. This article discusses the most essential practices of social media marketing in tourism & travel industry and explains how they can help you promote... read more ››

The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that a Social Media Strategist should print and keep in a major place at office? In this article we describe in detail wha... read more ››