Link building is an integral part of the off-site optimization of your website. Every individual that has a website for commercial purposes wants to rank as high as possible via search engines, in terms of SEO.
The Importance of High-Quality Links
Apart from on-site optimization there is also an additional way to ensure that your website will rank high on search engines or at least that you will have the potential to rank higher than you already rank. An effective way to ensure this is by utilizing the link building process.
Before you start the link development process you need to have one thing in mind:
‘’Find link-worthy and high quality links/sites that will lead to my website’’
Why do you need to have this in mind at all times?
The new Penguin algorithm penalises low-quality links while it rewards those links that are of high-quality. In particular with the advent of the new Penguin algorithm, you must avoid keyword stuffing, over-optimized anchor-text and of course low quality links.
Link building is not a one-day process, but it’s a continuous effort which will be rewarding once you see the rankings that you have on search engines. That is why it is important to have high-quality links.
Actionable Link Building Steps
Manual Link Building Process
The manual link building process is one aspect of the off-site SEO process that consists of a strenuous approach which, however, in the long run, will bring the results that you seek for: help you receive higher rankings on search engines.
What needs to be done for the case in point is to firstly find high quality sites. Consecutively these high quality sites consist of one of the many factors that will help you increase your rankings on search engines.
If you submit your website manually you also need to submit:
- The Meta-title
- The Mata-description (in some cases the meta-keywords)
- The Link of your website
- Your email address
- Your name
- The category that your website belongs to (hotel, car, media industry etc.)
Once you manually submit your website, then you will have to wait for the link to be accepted. This might take some time and thus you need to be patient.
It should be noted down that the directory submission websites that accept all websites are usually of low quality. On the other hand the directory submission sites that are selective (and sometimes they even reject your submission) are the ones of high quality.
Regarding the manual submission, one of the options that you have and is STRONGLY advised to implement is the unpaid submission of your website, even if this means that your submission will be rejected.
Another option that is offered is that of Reciprocal Links which is STRONGLY advised to avoid. Why? Reciprocal links or exchange linking is the process where you exchange links with another website with the ultimate purpose to artificially enhance your rankings. However the artificial enhancement of your ranking may have negative repercussions for the rankings of your website. Thus, it is strongly advised to avoid this approach.
Another option that is available on these sites is the paid option (express links, or featured links). This means that you have to pay a small fee for your submission. However this approach is not the best possible one and therefore it is also STRONGLY advised to avoid. Whatever is uploaded with a fee doesn’t necessarily mean that it’s of high value/quality.
In order to start finding high quality links/sites you need to start using effective SEO tools that will facilitate your efforts finding these high quality links/sites. One of the most effective tools is the Backlink Hunter of Web SEO Analytics. By utilizing this tool you will be able to find some of the best URL submission services saving valuable time from any personal time-consuming research. Another effective tool is the Backlink Analysis where you can analyse and assess the value of the incoming links to your website. The advantage of the Backlink Analysis of Web SEO Analytics lies on the fact that it enables you to analyse the link building strategy of your competitors as well!
To Sum Up:
- Find high quality links, using trustworthy tools like Backlink Analysis or Backlink Hunter of Web SEO Analytics.
- Manually submit your website (your meta-title, meta-description, the address of your website, your email address and your name) and choose the category that your website belongs to.
- Choose the unpaid website submission option. Avoid Reciprocal links or paid options (featured inks etc.).
- Don’t take for granted the fact that since you are going to submit your website it’s going to get accepted! The directory submission websites that may reject some submissions are usually the ones of high value. Thus, aim for these directory websites!
- Social media channels are important for the link building process. Don’t overlook them. It should be pointed out that within the link acquisition process, social media channels like (Facebook, Twitter, g+, YouTube) and social bookmarking services (like Delicious, Stumble Upon, Digg etc.), can play a significant role which should not be neglected when you set your link building.
Another actionable link building step that can define your off-site presence is guest blogging. It is an effective way of increase the number of links leading to your website. So, it is very important for you to identify the most important targeted keywords that you want to focus on and the text link(s) should lead to the pages that are of great importance (e.g. homepage, services, accommodation etc.)
Important Tip: Make sure that you have found the ideal blogs that will provide more inbound links to your website’s most popular pages… how are you going to find the best possible blogs? Again, the best tool that will help you identify the most popular blogs (with the highest PageRank, domain score etc.) is Backlink Hunter of Web SEO Analytics
Social Media Sites
Another effective way that can help you enhance your link building presence is utilizing the social media sites (and the social bookmarking/sharing services, like Digg, Delicious etc. as well). Let’s take into consideration the given fact that Google takes into account, as ranking factors (for the SEO) the links that come from Twitter, Facebook etc. Thus, it’s important for the website owner to maintain or further enhance his/her presence on Twitter or on Facebook, via links (on Twitter, on Facebook and other social networking sites like Google+, Pinterest).
Try to develop a steady presence on a product or service that you sell (e.g. either it is in the tourist industry, the SEO industry etc.) on various social media channels and gradually you’ll be rewarded.
Getting backlinks from .edu sites can be considered as a vote of confidence for your website because of their authority. Always depending on the content of your website you can gain links from educational domains –.edu being the domain for the US institutions-. So for example, if you have an SEO business and you manage to get backlinks from an educational institute it is highly likely to increase your search results. Thus educational links is an aspect that should not be neglected.