SEO Checklist: 60 essential checks before launching a website

Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized. Failing to take into account all the known ranking factors or failing to build an SEO-friendly website can lead to low rankings in Search Results. As a result before publi... read more ››

E-mail Marketing trends and the best current Practices

Email Marketing is an important tool for Online Marketers and if it is used correctly it can help you boost your business. In this guest article M. Sufi discusses the current E-mail Marketing trends and he describes in detail the Best Practices and tools that you can use to improve your email campaigns. This is a guest po... read more ››

10 Steps for Effective Online Reputation Management

Protecting the reputation of a brand has become a difficult task. Internet has made it possible for customers to talk directly both to the companies and to their audience by using social networks and other online channels. As a result negative comments for a particular brand can affect the online reputation of the company ... read more ››

Interview with Chris Burns, cofounder of SERPd

Today we have an interview with Chris Burns, co-founder of SERPd. In this interesting interview we will start with questions concerning the new fast growing SEO/Online Marketing community that was launched few months ago and then we will continue with hot questions concerning the recent changes and the future of Search Engi... read more ››

30 tips for developing an SEO Friendly Design

The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective webs... read more ››

Is Google PageRank still important in Seach Engine Optimization?

One of the most important debates in SEO is how important PageRank is nowadays and how much it affects the Search Engine Results. Is PageRank still an important parameter or is it something that we can simply ignore? In this article we will touch upon this controversial topic and we will try to give an answer on this diff... read more ››

20 Tips for developing a Successful Email Marketing Campaign

E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and t... read more ››

4 solid ways to increase the Traffic of your website

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success. ... read more ››
Analyzing Search Engine Results: The fine art of SEO

Analyzing Search Engine Results: The fine art of SEO

One of the most essential parts of the SEO campaign is selecting the right keywords right. In order to do so you must have a good understanding of your website’s strength, of the competition on Search Engine Results and of the way that people search. In this blog post we will focus on how to analyze the competition on ... read more ››

Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this med... read more ››
Google Toolbar PageRank Update – The first of 2011

Google Toolbar PageRank Update – The first of 2011

Almost 9 months after the last major PageRank toolbar update (2nd April 2010), Google finally puts an end to the rumors that PageRank metric is ditched. Currently a PageRank toolbar update is on the way and it should become visible within a few hours from all Google DataCenters. To check if and how your website is affect... read more ››

7 Tips for Local Search Optimization

Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against... read more ››

Try for Free the New SEO Tools of Web SEO Analytics

The Web SEO Analytics team is happy to announce the release of our new Professional SEO Toolbox that is certain to become one of the most important weapons of your SEO arsenal. 4 brand new SEO Tools have been launched and 5 tools have been upgraded, making our SEO toolbox one of the most complete solutions on the market. ... read more ››

New SEO Tools & Features available on 10th of January

On Monday 10th of January, WebSEOAnalytics.com will release a new innovative SEO toolbox and an updated powerful API. These new tools & features will become essential parts of your SEO & Online Marketing arsenal and all of the Free members of the service will have the opportunity to test them free of charge. The ne... read more ››

The Top 10 Internet & Search Marketing Trends for 2011

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is ... read more ››

New SEO & Online Marketing Tools available for BETA testing

We are happy to announce that on Wednesday the 21st of December, we release our second BETA test program. In the next version of our toolbox that will become available during the first days of January, you will find 4 brand new killer SEO Tools, 5 enhanced tools, additional features, an Updated API and a new innovative We... read more ››
Google uses data from social media sites (video)

Google uses data from social media sites (video)

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google`s Webspam team, replied our question concerning the issue with a Video. He confirmed that Google has changed the way that evaluates Social Media links a... read more ››

10 tips for developing a successful blog

Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, targe... read more ››

The Highlights and the Review of LeWeb 2010 conference

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference. Generally LeWeb can be considered a successful conference. It was efficie... read more ››

Twitter & Facebook links affect SEO on Google and Bing

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media lin... read more ››

LeWeb: The biggest European Internet Event

The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosyst... read more ››

7 web tools to detect useful insights and trends

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››

How to use Google Analytics – Beginner’s Guide

Google Analytics is by far the most popular Website Analytics software and it is offered free of charge. For most webmasters and even for professional marketers Google Analytics is a good solution because it offers lots of cool features that are constantly enhanced. In this last free Online Marketing lesson of StayOnSearc... read more ››

20 ways to increase the number of your followers on Twitter

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook... read more ››

10 methods to Make Money from your Website or Blog

Making money online and monetizing your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done (especially if the website used to offer free services) and several trade-offs must be made. As a r... read more ››

10 tips for developing a better Internal Link Architecture

The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates. In this article we see 10 tips that can... read more ››
Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››

Google Analytics: Event Tracking vs Virtual Pageviews

Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››

Using Local Search and Location-Based Marketing to promote your business

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››

How to create an effective keyword list

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››