Analyzing Search Engine Results: The fine art of SEO

Analyzing Search Engine Results: The fine art of SEO

One of the most essential parts of the SEO campaign is selecting the right keywords right. In order to do so you must have a good understanding of your website’s strength, of the competition on Search Engine Results and of the way that people search. In this blog post we will focus on how to analyze the competition on ... read more ››

Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this med... read more ››
Google Toolbar PageRank Update – The first of 2011

Google Toolbar PageRank Update – The first of 2011

Almost 9 months after the last major PageRank toolbar update (2nd April 2010), Google finally puts an end to the rumors that PageRank metric is ditched. Currently a PageRank toolbar update is on the way and it should become visible within a few hours from all Google DataCenters. To check if and how your website is affect... read more ››

7 Tips for Local Search Optimization

Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against... read more ››

Try for Free the New SEO Tools of Web SEO Analytics

The Web SEO Analytics team is happy to announce the release of our new Professional SEO Toolbox that is certain to become one of the most important weapons of your SEO arsenal. 4 brand new SEO Tools have been launched and 5 tools have been upgraded, making our SEO toolbox one of the most complete solutions on the market. ... read more ››

New SEO Tools & Features available on 10th of January

On Monday 10th of January, WebSEOAnalytics.com will release a new innovative SEO toolbox and an updated powerful API. These new tools & features will become essential parts of your SEO & Online Marketing arsenal and all of the Free members of the service will have the opportunity to test them free of charge. The ne... read more ››

The Top 10 Internet & Search Marketing Trends for 2011

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is ... read more ››

New SEO & Online Marketing Tools available for BETA testing

We are happy to announce that on Wednesday the 21st of December, we release our second BETA test program. In the next version of our toolbox that will become available during the first days of January, you will find 4 brand new killer SEO Tools, 5 enhanced tools, additional features, an Updated API and a new innovative We... read more ››
Google uses data from social media sites (video)

Google uses data from social media sites (video)

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google`s Webspam team, replied our question concerning the issue with a Video. He confirmed that Google has changed the way that evaluates Social Media links a... read more ››

10 tips for developing a successful blog

Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, targe... read more ››

The Highlights and the Review of LeWeb 2010 conference

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference. Generally LeWeb can be considered a successful conference. It was efficie... read more ››

Twitter & Facebook links affect SEO on Google and Bing

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media lin... read more ››

LeWeb: The biggest European Internet Event

The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosyst... read more ››

7 web tools to detect useful insights and trends

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››

How to use Google Analytics – Beginner’s Guide

Google Analytics is by far the most popular Website Analytics software and it is offered free of charge. For most webmasters and even for professional marketers Google Analytics is a good solution because it offers lots of cool features that are constantly enhanced. In this last free Online Marketing lesson of StayOnSearc... read more ››

20 ways to increase the number of your followers on Twitter

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook... read more ››

10 methods to Make Money from your Website or Blog

Making money online and monetizing your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done (especially if the website used to offer free services) and several trade-offs must be made. As a r... read more ››

10 tips for developing a better Internal Link Architecture

The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates. In this article we see 10 tips that can... read more ››
Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››

Google Analytics: Event Tracking vs Virtual Pageviews

Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››

Using Local Search and Location-Based Marketing to promote your business

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››

How to create an effective keyword list

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››

Yahoo keeps Site Explorer’s View Backlinks feature

Yahoo announces that they plan to keep Site Explorer`s View Backlinks feature with the option to export the results to CSV. Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be ... read more ››

How to develop an effective Link Building Campaign

On the 6th week of the free online Marketing Lesson of StayOnSearch, we read about the basic concepts of Link Building. The course starts by explaining the process and the importance of Link Building. Then it focuses on the characteristics of a well designed link building campaign (Link Velocity, IP Diversity etc) and on ... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 2

In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on those terms. Andr... read more ››

Improve your website traffic by analyzing the SEO of your competitors – Part 1

SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››

How to create Quality Content for your Blog and Website

We are in the middle of the free Online Marketing Lesson of StayOnSearch (course number 5), and this week we focus on how to create attractive and quality content. On the beginning of the post, the author explains why writing for the web is different than writing for print or magazines, he elaborates on the importance of c... read more ››

6 Tips for effective call to action

Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action. What is a call to action? Call to action is a simple way to... read more ››

The Basic concepts of Search Engine Optimization by StayOnSearch

The forth free Online Marketing Lesson of StayOnSearch is about Search Engine Optimization. In this course Mark goes through the basic concepts and techniques of SEO. He starts by discussing the importance of Domain Age, Domain Authority, SEO Friendly Hosting and Domain Credibility. Then he focuses on on-page optimization... read more ››

Link Structure: Analyzing the most important methods

The link structure is one of the most important factors in SEO because it can heavily affect the Search Engine Rankings, the PageRank flow and the number of pages that get indexed. Obviously the link structure is also extremely important because it seriously affects the user experience and the conversion rates. Close moni... read more ››