14
Feb

20 Tips for developing a Successful Email Marketing Campaign

Posted bydimitriszotoson Monday, February 14 at 12:55

E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and t... read more ››

7
Feb

4 solid ways to increase the Traffic of your website

Posted byadminon Monday, February 7 at 12:06

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success. ... read more ››

31
Jan

Analyzing Search Engine Results: The fine art of SEO

Posted bybbriniotison Monday, January 31 at 00:12

One of the most essential parts of the SEO campaign is selecting the right keywords right. In order to do so you must have a good understanding of your website’s strength, of the competition on Search Engine Results and of the way that people search. In this blog post we will focus on how to analyze the competition on ... read more ››

24
Jan

Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

Posted bydimitriszotoson Monday, January 24 at 11:19

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this med... read more ››

20
Jan

Google Toolbar PageRank Update – The first of 2011

Posted bybbriniotison Thursday, January 20 at 18:13

Almost 9 months after the last major PageRank toolbar update (2nd April 2010), Google finally puts an end to the rumors that PageRank metric is ditched. Currently a PageRank toolbar update is on the way and it should become visible within a few hours from all Google DataCenters. To check if and how your website is affect... read more ››

17
Jan

7 Tips for Local Search Optimization

Posted bydimitriszotoson Monday, January 17 at 12:21

Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against... read more ››

10
Jan

Try for Free the New SEO Tools of Web SEO Analytics

Posted bybbriniotison Monday, January 10 at 10:00

The Web SEO Analytics team is happy to announce the release of our new Professional SEO Toolbox that is certain to become one of the most important weapons of your SEO arsenal. 4 brand new SEO Tools have been launched and 5 tools have been upgraded, making our SEO toolbox one of the most complete solutions on the market. ... read more ››

5
Jan

New SEO Tools & Features available on 10th of January

Posted bybbriniotison Wednesday, January 5 at 10:27

On Monday 10th of January, WebSEOAnalytics.com will release a new innovative SEO toolbox and an updated powerful API. These new tools & features will become essential parts of your SEO & Online Marketing arsenal and all of the Free members of the service will have the opportunity to test them free of charge. The ne... read more ››

27
Dec

The Top 10 Internet & Search Marketing Trends for 2011

Posted bydimitriszotoson Monday, December 27 at 12:03

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is ... read more ››

22
Dec

New SEO & Online Marketing Tools available for BETA testing

Posted bybbriniotison Wednesday, December 22 at 10:22

We are happy to announce that on Wednesday the 21st of December, we release our second BETA test program. In the next version of our toolbox that will become available during the first days of January, you will find 4 brand new killer SEO Tools, 5 enhanced tools, additional features, an Updated API and a new innovative We... read more ››

21
Dec

Google uses data from social media sites (video)

Posted bybbriniotison Tuesday, December 21 at 12:03

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google`s Webspam team, replied our question concerning the issue with a Video. He confirmed that Google has changed the way that evaluates Social Media links a... read more ››

20
Dec

10 tips for developing a successful blog

Posted byTinaon Monday, December 20 at 12:44

Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, targe... read more ››

13
Dec

The Highlights and the Review of LeWeb 2010 conference

Posted bydimitriszotoson Monday, December 13 at 12:16

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference. Generally LeWeb can be considered a successful conference. It was efficie... read more ››

7
Dec

Twitter & Facebook links affect SEO on Google and Bing

Posted bybbriniotison Tuesday, December 7 at 11:46

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media lin... read more ››

29
Nov

LeWeb: The biggest European Internet Event

Posted bybbriniotison Monday, November 29 at 12:02

The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosyst... read more ››

22
Nov

7 web tools to detect useful insights and trends

Posted bydimitriszotoson Monday, November 22 at 13:51

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››

17
Nov

How to use Google Analytics – Beginner’s Guide

Posted bybbriniotison Wednesday, November 17 at 11:54

Google Analytics is by far the most popular Website Analytics software and it is offered free of charge. For most webmasters and even for professional marketers Google Analytics is a good solution because it offers lots of cool features that are constantly enhanced. In this last free Online Marketing lesson of StayOnSearc... read more ››

15
Nov

20 ways to increase the number of your followers on Twitter

Posted bybbriniotison Monday, November 15 at 13:11

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook... read more ››

10
Nov

10 methods to Make Money from your Website or Blog

Posted bybbriniotison Wednesday, November 10 at 12:41

Making money online and monetizing your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done (especially if the website used to offer free services) and several trade-offs must be made. As a r... read more ››

8
Nov

10 tips for developing a better Internal Link Architecture

Posted bybbriniotison Monday, November 8 at 12:46

The link architecture/structure of a website is extremely important for the SEO because it affects the search engine crawling, the indexation and the PageRank distribution. Additionally the internal link structure affects the navigation, the user experience and the conversion rates. In this article we see 10 tips that can... read more ››

3
Nov

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Posted bydimitriszotoson Wednesday, November 3 at 12:24

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››

1
Nov

Google Analytics: Event Tracking vs Virtual Pageviews

Posted bydimitriszotoson Monday, November 1 at 12:00

Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››

27
Oct

Using Local Search and Location-Based Marketing to promote your business

Posted byTinaon Wednesday, October 27 at 11:50

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››

25
Oct

How to create an effective keyword list

Posted bydimitriszotoson Monday, October 25 at 13:14

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››

20
Oct

Yahoo keeps Site Explorer’s View Backlinks feature

Posted bybbriniotison Wednesday, October 20 at 15:59

Yahoo announces that they plan to keep Site Explorer`s View Backlinks feature with the option to export the results to CSV. Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be ... read more ››

20
Oct

How to develop an effective Link Building Campaign

Posted bybbriniotison Wednesday, October 20 at 13:27

On the 6th week of the free online Marketing Lesson of StayOnSearch, we read about the basic concepts of Link Building. The course starts by explaining the process and the importance of Link Building. Then it focuses on the characteristics of a well designed link building campaign (Link Velocity, IP Diversity etc) and on ... read more ››

18
Oct

Improve your website traffic by analyzing the SEO of your competitors – Part 2

Posted byadminon Monday, October 18 at 12:31

In the previous article we have discussed how to analyze the competition on Search Engine Results and how to select the search terms that will allow you to rank higher. On this second part we will examine in detail how to analyze the SEO campaigns of your competitors and how to achieve high rankings on those terms. Andr... read more ››

15
Oct

Improve your website traffic by analyzing the SEO of your competitors – Part 1

Posted byadminon Friday, October 15 at 11:59

SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››

13
Oct

How to create Quality Content for your Blog and Website

Posted bybbriniotison Wednesday, October 13 at 11:44

We are in the middle of the free Online Marketing Lesson of StayOnSearch (course number 5), and this week we focus on how to create attractive and quality content. On the beginning of the post, the author explains why writing for the web is different than writing for print or magazines, he elaborates on the importance of c... read more ››

11
Oct

6 Tips for effective call to action

Posted byTinaon Monday, October 11 at 11:04

Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action. What is a call to action? Call to action is a simple way to... read more ››