20 KPIs you should monitor in Google Analytics

20 KPIs you should monitor in Google Analytics

A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online mar... read more ››

60 SEO tips & Online Marketing techniques for ecommerce Websites

Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available chann... read more ››

SEO Guide: Help! My website has been banned by Google! Now what?

Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you hav... read more ››

Google’s AJAX crawling scheme and its effects on SEO

Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passe... read more ››

SEO for Bing: 15 tips to boost your rankings on SERPs

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This mak... read more ››
New Google Toolbar PageRank Update – September 2011

New Google Toolbar PageRank Update – September 2011

Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to the previous 2 times. The new... read more ››

Google Webmaster Videos: Do multiple links from one page to another page count?

Few weeks ago Google announced the new series of Google Webmaster Help Videos and requested from SEOs and Webmasters to post their questions. One of the questions that our team posted was the following: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? ... read more ››

The new SEO API 1.10v is released: Upgrade your implementation in 5 minutes

Yesterday, 7th of September, our team has released the brand new version of the WSA API. The 1.10 version focuses on removing all the Yahoo! Search features that were deprecated by Yahoo Inc. Moreover it targets on increasing the speed & the accuracy of the tools and on adding new features on the existing toolbox. In t... read more ››

5 less known but important Ranking Factors that affect Search Engine Results

Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and diversity of the result... read more ››

When and How to Run A/B and Multivariate Testing for your website

A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on... read more ››
Brand-new Google Toolbar PageRank Update – July 2011

Brand-new Google Toolbar PageRank Update – July 2011

On 18th of July, Google has updated once again the PageRank Toolbar values. We remind you that the previous update took place only 3 weeks ago, on 27th of June. From what we see, several websites were affected by this new update and many webmasters started to complain that their PageRank values dropped by 1 or 2 points. I... read more ››

Do you have SEO questions? Google will answer all of them!

Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers. Even if Matt d... read more ››

7 deadly mistakes to avoid in Google Webmaster Tools Console

The Google Webmaster Tools is a free service that allows webmasters to submit their websites & sitemaps to Google, affect their indexing process, configure how the search engine bots crawl their sites, get a list of all the errors that were detected on their pages and get valuable information, reports and statistics ab... read more ››

Social Media Marketing: How to choose the right online channels

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this ma... read more ››
New Google Toolbar PageRank Update – June 2011

New Google Toolbar PageRank Update – June 2011

Yesterday, the 27th of June, Google has updated the PageRank Toolbar values. This happens almost 5 months after the previous update which took place on January 20th. It seems that even after the Panda 2.2 Update, Google is not willing to give up on PageRank, despite the predictions of many SEOs. In order to find out how y... read more ››

Social Media: A promising new channel or another Internet Bubble?

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered... read more ››

7 ways to maximize your CTR in Search Engine Results

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of ... read more ››

The 10 most common Landing Page Optimization mistakes

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social ... read more ››

Combine Keyword Research & Competitor Analysis to improve your SEO

Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not autom... read more ››
The new Professional SEO Toolbox is released!

The new Professional SEO Toolbox is released!

Check out the 4 new & 8 upgraded SEO Tools and the brand new WSA directory! Almost 4 months after the previous release, our team is proud to announce the launch of the next version of Web SEO Analytics toolbox and the brand-new WSA Directory. The new Professional Toolbox The next Generation of the Toolbox that now inc... read more ››
New SEO Tools & Services available on 30th of May

New SEO Tools & Services available on 30th of May

For the last couple of years, Web SEO Analytics team has been working hard to provide high quality SEO Tools and Services that cover the needs of the Online Marketers, SEO Professionals and Webmasters. During this time, with your valuable support, we have managed to create a website that receives thousands of visitors ever... read more ››

How to Fail at Mobile Marketing – Common Mobile Marketing Mistakes

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Mar... read more ››

10 must-have WordPress Plugins for your Blog

Wordpress is currently the most popular weblog software in the world since millions of bloggers use it to power up either their blogs or their dynamic websites. One of the reasons why this platform became so successful is because blog owners are able to find a large variety of plugins to extend the functionalities of the c... read more ››

Basic Rules for an Impressive & SEO compatible Web Design

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Resul... read more ››

The top 20 SEO myths you should be aware of

In the SEO business nothing can taken for granted. Every year new techniques and methods are introduced, new tools become available and several algorithmic updates take place. As a result, the circumstances of this uncertain and fast changing environment give birth to several myths and misconceptions. From time to time few... read more ››

Developing SEO friendly websites with Responsive Web Design

Nowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses. Like responsive architecture, a practice where the building adopts its form, shape or color responding ... read more ››

Let’s talk about Backlinks: Interview with Dixon Jones

Today we have an interview with Dixon Jones, Marketing Director of MajesticSEO. In this interesting interview we discuss about the new backlink analysis features of Majestic, the importance of backlinks in SEO and the future of Search Engine Marketing. This is an interview with Dixon Jones. Dixon is the Marketing Directo... read more ››

Google +1 vs Facebook Like: the similarities and the differences

As we discussed on the previous blog post “The new Google +1 button and the Effects on SEO”, the Google +1 button has a lot of similarities with Facebook like. Indeed the idea behind the +1 button is not new to the average user since the bookmark buttons have flooded the web for quite many years. Nevertheless Google ha... read more ››

The new Google +1 button and the Effects on SEO

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web. The +1 button will start appearing next to the sear... read more ››

10 paid methods to Increase Traffic & Online Visibility

If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of time and effort. O... read more ››