CATEGORY: Marketing

15
Oct

Improve your website traffic by analyzing the SEO of your competitors – Part 1

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SEO involves several optimization and competitor analysis techniques that are used in order to increase the traffic that a website receives from the search engines. In this article Andrew Rayner describes how to analyze the competition, how to choose correctly the targeting terms and how to achieve higher rankings on SERP. ... read more ››
13
Oct

How to create Quality Content for your Blog and Website

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We are in the middle of the free Online Marketing Lesson of StayOnSearch (course number 5), and this week we focus on how to create attractive and quality content. On the beginning of the post, the author explains why writing for the web is different than writing for print or magazines, he elaborates on the importance of c... read more ››
11
Oct

6 Tips for effective call to action

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Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action. What is a call to action? Call to action is a simple way to... read more ››
29
Sep

The Paid Search and the use of PPC Strategies

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The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››
21
Sep

How to conduct Market Research & Competitor Analysis

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The second lesson of the free 10-week Internet Marketing course of StayOnSearch elaborates on the importance of Market Research & Analysis. The course reminds us the importance of conducting research and of analyzing our competitors. Additionally it focuses on the fact that we should not rely only on our experience or... read more ››
14
Sep

10 Free Internet Marketing Courses by StayOnSearch

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The StayOnSearch blog is a great source of information for people that want to learn more about Online Marketing, SEO, PPC and Social Media Marketing. In their articles they analyze in detail the best current practices and they always stick to whitehat techniques. Occasionally they write great how-to guides and eBooks... read more ››
9
Sep

The Google Instant and its impact on SEO

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Yesterday Google announced the release of a new search feature called Google Instant. In this article we will examine in detail what this new feature is and how it will affect the search and eventually the SEO. What is Google Instant? Google Instant Search targets to change the way that people search, by suggesting to the... read more ››
23
Aug

Internet Advertising: Run Long or Short Term Campaigns?

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This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist the... read more ››
27
Jul

How to Build Strong Relationships On Social Media

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Building strong relationships with other people is the key factor of success for every social media campaign. As we saw in previous articles (12 Tips for developing a Successful Twitter Campaign & 7 tips for launching successful Social Media Campaigns) social media campaigns require time and effort and by being honest... read more ››
26
Jul

Social Media Case Study

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The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign... read more ››
12
Jul

7 tips for launching successful Social Media Campaigns

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Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns. 1. Don’... read more ››
28
Jun

The Social Media best practices for Businesses

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Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a ... read more ››
21
Jun

Top iPhone Apps for Website Tracking and Analytics

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Website Analytics and tracking is becoming an important part of a companies marketing strategy. Having access to website visitor data, subscriber information and conversion tracking can help to make informed business decisions. This is a guest post by Mark Thompson. Mark is the creator of StayOnSearch and president of Sea... read more ››
14
Jun

12 Tips for developing a Successful Twitter Campaign

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Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal group of supporters. In this article we will focus on how to build a successful twitter campaign, how to maintain and increase your followers and what you should do ... read more ››
8
Jun

Search Engine Optimization in Public Relations Terms

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Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››
24
May

Successful Marketing campaigns in social media to target women

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Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing is certain: the future of social media will be focused on women, and businesses wishing to promote their products or services wi... read more ››
10
May

Keyword Research: The core of your SEO Strategy

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It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››
3
May

6 ways to optimize your business with Foursquare

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What is the hottest mobile trend for 2010? The answer seems obvious. It’s Foursquare, the Twitter of 2010, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives... read more ››
13
Oct

6 steps to write a well-structured press release

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In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format. The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read. ... read more ››
2
Oct

Introduction to PPC campaigns: Keyword Selection

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What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››
29
Sep

6 basics don’ts when writing press releases

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As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article "The importance of Press Releases in Online Marketing Campaigns" ). It appears to be a win-win situation, both for you and for the publishers; indeed, by adding in your pr... read more ››
23
Sep
The importance of Press Releases in Online Marketing Campaigns

The importance of Press Releases in Online Marketing Campaigns

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In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources. Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international ... read more ››
21
Sep

The 8 ways to lower your Bounce Rate

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Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››
16
Sep

The 5 basic rules of SEO copywriting

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SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between h... read more ››
14
Sep

8 Ways to increase the Relative Traffic of your site

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Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››
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