CATEGORY: Marketing

8
Jun

Search Engine Optimization in Public Relations Terms

Posted bydimitriszotoson Tuesday, June 8 at 10:10

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››

24
May

Successful Marketing campaigns in social media to target women

Posted byTinaon Monday, May 24 at 12:00

Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing is certain: the future of social media will be focused on women, and businesses wishing to promote their products or services wi... read more ››

10
May

Keyword Research: The core of your SEO Strategy

Posted bydimitriszotoson Monday, May 10 at 11:44

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››

3
May

6 ways to optimize your business with Foursquare

Posted byTinaon Monday, May 3 at 11:04

What is the hottest mobile trend for 2010? The answer seems obvious. It’s Foursquare, the Twitter of 2010, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives... read more ››

13
Oct

6 steps to write a well-structured press release

Posted byTinaon Tuesday, October 13 at 12:39

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format. The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read. ... read more ››

2
Oct

Introduction to PPC campaigns: Keyword Selection

Posted bydimitriszotoson Friday, October 2 at 13:43

What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››

29
Sep

6 basics don’ts when writing press releases

Posted byTinaon Tuesday, September 29 at 12:07

As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article "The importance of Press Releases in Online Marketing Campaigns" ). It appears to be a win-win situation, both for you and for the publishers; indeed, by adding in your pr... read more ››

23
Sep

The importance of Press Releases in Online Marketing Campaigns

Posted byTinaon Wednesday, September 23 at 10:20

In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources. Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international ... read more ››

21
Sep

The 8 ways to lower your Bounce Rate

Posted bydimitriszotoson Monday, September 21 at 12:07

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››

16
Sep

The 5 basic rules of SEO copywriting

Posted byTinaon Wednesday, September 16 at 20:32

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between h... read more ››

14
Sep

8 Ways to increase the Relative Traffic of your site

Posted bydimitriszotoson Monday, September 14 at 14:27

Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››