8 Ways to increase the Relative Traffic of your site

Do you still have in mind the reason of your website’s existence?
High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around 3.5%.

You want traffic or sales? Consider the quality vs. quantity of your visits and plan your next step.

In order to achieve your targets you need to:

  • Lower your Bounce Rate
  • Get more Relative Traffic in your site
  • Convert this traffic into sale

In this article we will study 8 simple ways to increase your Traffic:

1. Search Engine Optimization (SEO)

Start an SEO campaign to promote your site in the Organic Results of search engines. Find the current SEO Status of your site by creating a full Web SEO Analysis.

The structure and the content of your website is the key factor of your Search Engines performance, keep it clear, valid and friendly to the users and to the Search Engines as well. Based on the results of the report consider doing the following: Redesign your site in order to make it search engine friendly, make a keyword analysis for your web pages and optimize them for the correct keywords, build quality links with the correct anchor text and submit your site in all the major search engines. Remember that Search Engine Optimization equals quality content and not tricks, black hats or magic.

If you need a strategic plan don’t hesitate to search for a reliable consulting from a professional SEO agency.

2. Link Strategies:

Having quality links is the Alpha and the Omega but it is not an easy task. Note that the reason why someone links to your website is the quality of your content. High PageRank links with relative to your content keywords can affect your Ranking in search engines and bring lots of Relative Traffic to your site. You can start by submitting your site to directories and portals. Then ask from other professionals to link to your site. Try to avoid Link-farms. Use our site submitter tool to get some extra links.

3. Write about your site

Create a blog and communicate with other bloggers to write about your site, submit your news in forums and inform the users for products or services that might find interesting.

Also keep in mind that submitting Articles and Press releases is something worth doing.

4. E-mail Marketing

Email Marketing can bring to your site traffic with minimal cost. Buy or download a free newsletter tool and send newsletters to your clients informing them about new services, products or special offers.

Add a form in your site in order to collect email addresses from the people that want to get your newsletters.

Additionally you can setup an E-mail application and use E-mail signatures.

It is not advisable to start buying mail lists, avoid spamming your users at all costs.

5. Social Media

Be part of the discussion around the globe using the social networks. Open an account or a page about your company in Facebook. Create an attractive Facebook application. Build embassies in various social networks and get feedback of your online presence and increase your publicity in terms of awareness and website traffic. Become a member in social networks, start writing on Twitter etc. Social Bookmarking can bring lots of traffic to your site. Place in all of your pages a Javascript Bookmark button. You should check the number of bookmarks that your pages receive by using our Bookmark Tool.

6. Paid Traffic

Start a Pay Per Click (PPC) campaign on the important keywords of your site. You can use the services of Google (Google Adwords) or Microsoft’s Adcenter. Also you can place ad banners in high traffic websites. Be extra careful with the bidding management in order to save money instead of losing. Ask an advice from an online marketing agency and avoid any wrong moves.

7. Traditional Strategies

Print your website on your business cards and envelops. Promote your site by using the traditional media (Radio, Newspaper, Television, outdoor etc)

8. The success mix

Combine all the ways above in order to achieve maximum results. Give a boost to your website performance by running an interactive campaign using social networks and other media to send your message to the desired groups. Get connected with your consumers, listen to their needs and return solutions. Offer quality, freshness, innovation and a chance to involve the clients with your business.

Above all try to think out of the box and be creative.

  • dimitriszotos

    Thank you all for the comments, feel free to share things you’d like to discuss related to any common interest, so we can include it in upcoming posts.

    For the question related to our information sources it’s not something secret the key factor is coming from some answers of the question : “what we’d like to find in the web?”. We want to find quality content and clear communication campaigns that will give us the opportunity to get found with the people , the ideas, the organizations and other groups.

  • alex farguson

    To start earning money with your blog, initially use Google Adsense but gradually as your traffic increases, keep adding more and more money making programs to your site.

  • Internet Strategist @GrowMap

    This is a good overview. I encourage people to research what works BEFORE they invest their time and money. I have been growing very small businesses online for years and offer free consulting on what I’ve learned on my blog. I hope you’ll come check it out and leave a dofollow keyword enabled comment.

    I share every post I take the time to comment on at StumbleUpon, Twitter, FriendFeed, Facebook and Delicious so cross my path often with quality content and I’ll keep sending you visitors.

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  • Rich Guy

    Tip 1: Make a good content
    This point is very important

    Tip 2: Make a brand around your blog
    This point is very important because your visitors return to your blog in the future.

    Tip 3: Get high quality backlinks
    This point is very important because Google is a major search engine.

    Tip 4: Promote your site on social websites like facebook, myspace and news aggregators like Digg.

    Tip 5: Post frequently

    Tip 6: Be patient
    This is the most important tip because only with years of hard work you see a good results.

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  • Chad Lawson

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  • Publicidad en Google

    These tips seem very valuable to develop a internet marketing strategy that results in an increase in sales. Thank you very much.

  • Globalgi

    Cool !!!

    Not only do we base our marketing on a global marketing website but it is also important to think of a “localization” of our business, not everyone is “coca-cola”

    P.D. Congratulations for your tools !!!!

  • Arham Blogpreneur

    Well it’s great Tip post however for some case of bounce rate it should be not include for traditional blog design. So, I thought you have to mention this one

  • Hyacinth Hegan

    Almost everyone that earnsan incomeon the internet (even the millionaires) do so through affiliate marketing. Being successful in affiliate marketing involves applyingthe formula that makes other affiliate marketers successful. For example, autoblogging. Autoblogging has been one of the least well-known forms of making money for quite some time… primarily because it’s quite difficult to make a good auto-blog. Yet, when done right, it can provide you with a perpetual passive income with the only real work required being the setting up process. Video Marketing, and several other marketing strategies are all designed to drive traffic to your site, can be incorporated steadily in order to raise the position your site appears in the search engine results page when someone searches for a term related to your site. And yet, even this can be totally automated.

  • Philadelpahia Internet Marketing

    Don’t you mean “relevant” traffic? :) Nice article and we concur that successful Internet Marketing includes a mix of the items you’ve listed above.

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  • Richard Kotze

    This is a very useful article – thanks. I think I will look further into submitting articles and press releases, which is something I have not done.

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  • Kevin D Stroud

    Very informative blog. I myself am studying seo and social media tactics for people like me who are entrepreneurs. I am a firm believer that these are effective must know things you are pointing out if we are to have a successful online business presence. It’s all about accessibility and visibility. I’m getting there one click at a time. Thanks for writing this blog, I have book marked it for it’s value.

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  • Thilak

    The problem is, working at a startup as SEO professional. We tend to not have the flexibility to change the layout or the look and feel of the site. Talking to a non-technical boss about SEO is very painful to your mental stability.

    Would I get fired, if I email this page to my boss? Let’s see how that goes.

  • Hector Gil

    It seems like too much work to be done. But to expect the best results un Web traffic, one or two of this strategies wont be enough. They have to be done all together

  • rakesh kumar

    Great tips man, we all know all these thing but sometimes takes it granted,That’s why see decrease in traffic. Thanks for reminding us one more time.

  • Paintless Dent Removal

    Thanks for sharing the pretty good article, it is very useful as main concern now a days is how to increase traffic and increase SERP.

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  • Aerial Installations Bracknell

    Really, you need to be stong on the page and off the page to get the best results. You have to have good links and also good on page seo in place.

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