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The 5 basic rules of SEO copywriting

(5 votes, average: 4.00 out of 5)

Posted by Tina on 16th of September, 2009 at 20:32 to Marketing, SEO

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.

Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.

Here are the 5 basic rules you need to follow while writing your texts:

1. Conduct Keyword Research

Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.

2. Write Descriptive Texts

Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.

3. Avoid Duplicate Content

Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page. You can check your site for duplicate content by using the tool Duplicate Content Check.

4. Mind the Keyword Usage

Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme.

Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.

5. Keyword Optimization – KeywordRank

Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site.

Keyword density should be higher for the most important terms of your page. Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page. You can use the Keyword Analyzer tool to perform such an analysis. Make sure you keep the KR relatively high for your important keywords and low the unimportant ones.

In addition to the above, the most important is to create a copywrite appealing to the visitors-consumers. Don’t forget that they are your website’s end users and they need to discover your products or services uniqueness, through a comprehensive and attractive website.

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Tags: copywrite, keyword, keyword density, keywordrank, SEO, seo copywriting

This entry was posted on Wednesday, September 16th, 2009 at 20:32 and is filed under Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

16 Responses to “The 5 basic rules of SEO copywriting”

Cam Gleeson says:

18 September 2009 at 10:36

Tina, great article, explains the blend of art and science in seo copy writing well.

Having a singular focus on good content “the art” (my natural bias) with out regard to the “the science” key word aspects is obviously detrimental to the results I would achieve. The converse applies.

And yes, I am absolute convert to the tools you provide on your site, they are excellent, in assisting me.
Cam Gleeson ratings for this post:
jack parler says:

30 September 2009 at 19:41

Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…
jack parler did not rate this post.
top seo tool says:

1 October 2009 at 03:03

top seo tool…

I just want to let you know that I have benefited from the information here. Thanks a lot….
online marketing says:

5 October 2009 at 10:53

really good article. and thanks for the links to the tools as well. the last point is actually the one people forget about the most.
online marketing did not rate this post.
shan_dark says:

7 October 2009 at 23:18

Really useful tipps – thank you very much for sharing and for your analysis tools. Its really appreciated.
shan_dark did not rate this post.
Derryck Strachan says:

26 October 2009 at 19:40

Great tips – also remember that keyword use in the title tag is one of the most important factors in achieving high rankings
Derryck Strachan did not rate this post.
Ilse Bajdas says:

22 December 2009 at 23:22

Exceptional post you have caused here! The web is stuffed of bad penning and I was grabbed by your clarity. Your decisions are accurate and I will instantly subscribe to your rss feed to remain up to date with your up emerging postings. Yes! I acknowledge it, your authorship style is astounding and i will now work harder on improving mine.
Ilse Bajdas did not rate this post.
Bodhost Hosting says:

28 January 2010 at 19:13

Fantastic Info Tina, Thanks to you for helping me to learn so much about SEO.
Bodhost Hosting did not rate this post.
Sajith Anandan says:

3 February 2010 at 10:20

Hi,

Its very usefull article for beginner like me.

Thanks for posting

Sajith Anandan
Sajith Anandan did not rate this post.
Felicity Waters says:

25 February 2010 at 07:19

well written and too the point – thanks
Felicity Waters did not rate this post.
Publicidad en Google says:

11 March 2010 at 02:55

Tina, As always very wise advice to develop a successful internet marketing strategy. Thank you very much
Publicidad en Google did not rate this post.
Kosmetyki Noni says:

3 June 2010 at 12:51

I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
Kosmetyki Noni did not rate this post.
jashim uddin says:

10 June 2010 at 13:43

Nice & Great article . I wish I had something more insightful to see but you have pretty much covered The 5 basic rules of SEO copywriting. ThanX
jashim uddin did not rate this post.
søgemaskineoptimering says:

14 June 2010 at 18:58

Thank’s for posting such agreat article . With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. I wish I had something more insightful to see but you have pretty much covered The 5 basic rules of SEO copywriting. ThanX
søgemaskineoptimering did not rate this post.
Brighton64 says:

17 July 2010 at 14:07

Ok, fine, but what is the optimal keyword saturation/ density? No one seems able to tell me.
Is there a tool to see the KR before publish it on my site? If I have it in a word doc lets say?
Brighton64 did not rate this post.
Basic Rules says:

20 August 2010 at 09:43

Yah.. Really by the SEO Copyright we produce quality texts for the visitors of the website and target to specific search terms in order to rank highly in the search engine results for the optimization…
Basic Rules did not rate this post.