CATEGORY: Marketing

20
Jun

7 ways to maximize your CTR in Search Engine Results

Posted bybbriniotison Monday, June 20 at 10:42

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of ... read more ››

13
Jun

The 10 most common Landing Page Optimization mistakes

Posted bybbriniotison Monday, June 13 at 12:00

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social ... read more ››

6
Jun

Combine Keyword Research & Competitor Analysis to improve your SEO

Posted bybbriniotison Monday, June 6 at 12:39

Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not autom... read more ››

23
May

How to Fail at Mobile Marketing – Common Mobile Marketing Mistakes

Posted byadminon Monday, May 23 at 12:05

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Mar... read more ››

16
May

10 must-have WordPress Plugins for your Blog

Posted bybbriniotison Monday, May 16 at 12:09

Wordpress is currently the most popular weblog software in the world since millions of bloggers use it to power up either their blogs or their dynamic websites. One of the reasons why this platform became so successful is because blog owners are able to find a large variety of plugins to extend the functionalities of the c... read more ››

9
May

Basic Rules for an Impressive & SEO compatible Web Design

Posted byadminon Monday, May 9 at 12:56

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Resul... read more ››

26
Apr

Developing SEO friendly websites with Responsive Web Design

Posted bydimitriszotoson Tuesday, April 26 at 11:33

Nowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses. Like responsive architecture, a practice where the building adopts its form, shape or color responding ... read more ››

18
Apr

Let’s talk about Backlinks: Interview with Dixon Jones

Posted bybbriniotison Monday, April 18 at 12:04

Today we have an interview with Dixon Jones, Marketing Director of MajesticSEO. In this interesting interview we discuss about the new backlink analysis features of Majestic, the importance of backlinks in SEO and the future of Search Engine Marketing. This is an interview with Dixon Jones. Dixon is the Marketing Directo... read more ››

11
Apr

Google +1 vs Facebook Like: the similarities and the differences

Posted bybbriniotison Monday, April 11 at 11:16

As we discussed on the previous blog post “The new Google +1 button and the Effects on SEO”, the Google +1 button has a lot of similarities with Facebook like. Indeed the idea behind the +1 button is not new to the average user since the bookmark buttons have flooded the web for quite many years. Nevertheless Google ha... read more ››

4
Apr

The new Google +1 button and the Effects on SEO

Posted bybbriniotison Monday, April 4 at 11:24

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites, pages, advertisements and search results that they find on the web. The +1 button will start appearing next to the sear... read more ››

28
Mar

10 paid methods to Increase Traffic & Online Visibility

Posted bydimitriszotoson Monday, March 28 at 14:48

If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of time and effort. O... read more ››

14
Mar

E-mail Marketing trends and the best current Practices

Posted byadminon Monday, March 14 at 12:46

Email Marketing is an important tool for Online Marketers and if it is used correctly it can help you boost your business. In this guest article M. Sufi discusses the current E-mail Marketing trends and he describes in detail the Best Practices and tools that you can use to improve your email campaigns. This is a guest po... read more ››

2
Mar

Interview with Chris Burns, cofounder of SERPd

Posted bybbriniotison Wednesday, March 2 at 13:16

Today we have an interview with Chris Burns, co-founder of SERPd. In this interesting interview we will start with questions concerning the new fast growing SEO/Online Marketing community that was launched few months ago and then we will continue with hot questions concerning the recent changes and the future of Search Engi... read more ››

28
Feb

30 tips for developing an SEO Friendly Design

Posted bydimitriszotoson Monday, February 28 at 13:04

The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective webs... read more ››

14
Feb

20 Tips for developing a Successful Email Marketing Campaign

Posted bydimitriszotoson Monday, February 14 at 12:55

E-mail marketing is a cost effective marketing tool that aims on building long term relationships with your customers. With clear objectives and messages, e-mail marketing can effectively support your marketing efforts on and off line with a relatively low budget. As the objectives can vary depending on the industry and t... read more ››

7
Feb

4 solid ways to increase the Traffic of your website

Posted byadminon Monday, February 7 at 12:06

Building website traffic is of crucial importance for any business, nevertheless this process requires a lot of time, effort and of course know-how. While there are a lot of traffic building methods out there, in this article M. Sufi recommends the ones that have a solid proven track record of providing long-term success. ... read more ››

24
Jan

Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

Posted bydimitriszotoson Monday, January 24 at 11:19

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this med... read more ››

17
Jan

7 Tips for Local Search Optimization

Posted bydimitriszotoson Monday, January 17 at 12:21

Search Engines have 2 mainly goals: to deliver satisfying results responding to users’ expressed needs (search queries) and to meet these needs filtered to people’s physical location. Consequently optimizing the online presence of your business for both web and local search results will take you one step forward against... read more ››

27
Dec

The Top 10 Internet & Search Marketing Trends for 2011

Posted bydimitriszotoson Monday, December 27 at 12:03

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social Media & Location Based Marketing and from Mobile Marketing to Email Marketing and Budget Allocation. Of course there is ... read more ››

20
Dec

10 tips for developing a successful blog

Posted bydimitriszotoson Monday, December 20 at 12:44

Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, targe... read more ››

13
Dec

The Highlights and the Review of LeWeb 2010 conference

Posted bydimitriszotoson Monday, December 13 at 12:16

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference. Generally LeWeb can be considered a successful conference. It was efficie... read more ››

7
Dec

Twitter & Facebook links affect SEO on Google and Bing

Posted bybbriniotison Tuesday, December 7 at 11:46

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings of Google and Bing. As we recommended in a previous article “How to Speed up Search Engine Indexing”, social media lin... read more ››

29
Nov

LeWeb: The biggest European Internet Event

Posted bybbriniotison Monday, November 29 at 12:02

The LeWeb, one of the biggest and most popular Internet Events of Europe, will take place in a few days (December 8th & 9th) in Paris. It will be attended by more than 2500 Online Marketers, Entrepreneurs, Investors, Bloggers and Journalists and it will bring together the most influential people of the Internet ecosyst... read more ››

22
Nov

7 web tools to detect useful insights and trends

Posted bydimitriszotoson Monday, November 22 at 13:51

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››

17
Nov

How to use Google Analytics – Beginner’s Guide

Posted bybbriniotison Wednesday, November 17 at 11:54

Google Analytics is by far the most popular Website Analytics software and it is offered free of charge. For most webmasters and even for professional marketers Google Analytics is a good solution because it offers lots of cool features that are constantly enhanced. In this last free Online Marketing lesson of StayOnSearc... read more ››

15
Nov

20 ways to increase the number of your followers on Twitter

Posted bybbriniotison Monday, November 15 at 13:11

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful articles and websites. A recent well known quote describes exactly the difference between Facebook and Twitter: “Facebook... read more ››

10
Nov

10 methods to Make Money from your Website or Blog

Posted bybbriniotison Wednesday, November 10 at 12:41

Making money online and monetizing your Website’s Traffic is generally neither as easy as it sounds nor as profitable as most people think. In many cases major changes in the philosophy of the service/website must be done (especially if the website used to offer free services) and several trade-offs must be made. As a r... read more ››

3
Nov

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Posted bydimitriszotoson Wednesday, November 3 at 12:24

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››

27
Oct

Using Local Search and Location-Based Marketing to promote your business

Posted bydimitriszotoson Wednesday, October 27 at 11:50

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››

25
Oct

How to create an effective keyword list

Posted bydimitriszotoson Monday, October 25 at 13:14

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››