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6 steps to write a well-structured press release

(6 votes, average: 3.17 out of 5)

Posted by Tina on 13th of October, 2009 at 12:39 to Marketing

seo web hosting In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format.

The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read.

It should be pointed out that usually the information of your press release should be presented starting from the most important elements to the least significant.

Here are some steps to create a correct structure for your press release:

1. Attractive Headline

Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords.

2. Text Summary

Under the headline, write a summary text with one or two key sentences.

3. Key Elements

Create the body of the press release and ensure that your key elements are written in the beginning of the text so as to attract the readers’ attention. Don’t forget that journalists are usually very busy and in a rush when they receive it.

4. Contact Information

Write the name and the contact information of your company at the end of your press release, so that media can easily find that information if needed.

5. Use standard fonts

Use fonts universally accepted and avoid the use of bold, italic or colored fonts. In this way your press release remains readable from various computer platforms.

6. Post it online

When your press release is completed, don’t forget to post it on your website(s) so that search engines can easily pick it up.

Don’t forget to optimize your texts, review the grammar & orthography and send your press release to all available free submission directories!

Good luck et à bientôt!

Tags: copywrite, press release

This entry was posted on Tuesday, October 13th, 2009 at 12:39 and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

19 Responses to “6 steps to write a well-structured press release”

6 steps to write a well-structured press release | Web SEO Analytics says:

13 October 2009 at 16:07

[...] here to see the original: 6 steps to write a well-structured press release | Web SEO Analytics [...]
web analytics says:

19 October 2009 at 15:37

Very nice 6 tips to take into account for releases. Thank you very much.
ARticles says:

12 November 2009 at 04:07

Thanks for your tips, I´ll surely use it from now on..
Vlad "Dueperdue" Olariu says:

22 November 2009 at 18:49

Thanks you for these 6 tips I retweet it to my fallowers

Have a nice day.
owenkalu says:

3 December 2009 at 00:49

I think this is an excellent article.
I’m going to forward it along to the
marketing director of the company that
I am currently contracting with.

Owen

Infinite Designs
http://www.in-finite.com
Brent Rangen says:

11 December 2009 at 18:45

There is much more to it than a headline and a few key points. Following a universal format is one thing but the real trick is selecting the best service at your price point.

Walking everyone through what to do once your PR is done is something not everyone talks about. You must pick cities to syndicate too, videos, rss, social media, and then which free sites are the best to submit to after you have paid and completed on PRWeb, 1888PR, or any of the hundreds of other PR sites/services.
rop901 says:

10 January 2010 at 23:55

very interesting, your contribution.
I hope to apply what we said when writing press releases
Posicionamiento Web says:

22 January 2010 at 00:50

Tina, Thank very Much. Great contribution. Your tips are very useful.

Javier
G Manendra says:

22 July 2010 at 14:19

Nice suggestions thanks for these wonderful tips i haven’t followed some of these from i’ll follow them. Once again thank Q
How to create Quality Content for your Blog and Website | Web SEO Analytics says:

13 October 2010 at 11:44

[...] HowTo article “6 steps to write a well-structured press release” describes how to create quality press [...]
Cable design says:

5 November 2010 at 03:05

Hello Tina. Your tips were totally true and concise. Press release do help a lot and it is one of the best way to deliver stories and data information in to different media. Thanks for the time you and for the thoughts you shared.
online education says:

8 December 2010 at 09:22

I’ve read many press release that is written in a nice way. Even how short the release is, you can get a lot of information from it. A well-made press release is the one worth reading with the important details and coincide with its title. Thanks for the shared tips of a correct format of press release.
Iphone developers Chicago says:

17 February 2011 at 13:19

Hello,

Simple, well-written press release,and should be used daily to promote yourself and your site.

Thanks
Posicionamiento en buscadores says:

17 February 2011 at 19:22

Very important to consider these 6 steps to good writing and very important to striking flashes as it is beginning.
Greetings ..
6 pasos para escribir una nota de prensa bien estructurada |SEOcretos says:

22 March 2011 at 09:29

[...] Webseoanalytics (en inglés) Esta entrada fue publicada en Marketing y etiquetada medios, nota de prensa, online, [...]
Denver Seo says:

13 May 2011 at 07:21

Hi,
A well-written and well-structured press release can help your company do just that. The steps below will help you become an expert

Thanks,
Prem
Info Purwokerto says:

16 June 2011 at 06:57

Thanks Tina, it’s very very helpful. I got Best Lesson from this Article.
Search Engine Optimization Atlanta says:

24 June 2011 at 12:21

Hi,

press release should be used daily to promote yourself and your site.

Thanks,
Richal.
10 Steps for Effective Online Reputation Management | Web SEO Analytics says:

18 January 2012 at 15:23

[...] Share your brand’s story in various types of media. Make sure you use the official website, social networks, email campaigns and press releases. [...]