The 10 commandments of Video Marketing

video marketingInternet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.

Video marketing is still overlooked despite the fact that it is a powerful tool to drive traffic to your website and increase your Business dramatically. Furthermore, it is a very cost effective way of promoting your website.

Since users are constantly searching for video content, search engines as Google incorporate video links in their organic results. If you are thinking about creating online videos to promote your business, it is essential to do it in the right way in order to optimize your search engine performance.

Here are the 10 commandments in order to improve the rankings of your video landing pages and increase the views of your videos:

1. Create a keyword-rich title

Using keywords in the video title will help search engines to understand the content of your videos. In this way you will gain higher rankings for relative search terms.

2. Include a text transcript of your video

By including a brief optimized introduction to describe your video & transcript, search engines will be able to understand your videos’ content.

3. Use the keyword “video”

Users often use the word “video” when they search on search engines; add it in your title, description, meta data etc.

4. Enable feedback, comments, ratings & reviews

By allowing users to provide feedback, your video will have greater views since not only they feel that they contribute to your business but also those who provide feedback are usually the ones that take action. Make sure you monitor and reply all the comments.

5. Distribute your video on online-sharing sites & social media

You may want to add the video on your own website to gain visibility, but don’t forget: It is extremely important to publish your video on Youtube, Vimeo and any other online-sharing sites. Share it on Facebook, tweet about it on twitter, add bookmarks and be creative.

6. Implement a linking strategy

As in all other forms of digital content, video’s landing page is judged by the same linking standards. You should build internal and external links, including cross-linking to other videos, bookmarks on the video, links from relevant web pages, etc.

7. Use the right thumbnail

It is one of the most important factors to attract the viewer and make him choose to watch your video. Think of the image that best captures the essence of your video. Make sure it attracts your target group.

8. Use RSS

Users are fond of setting up RSS feeds to their preferred content sources. Submitting your content to RSS will enable users to add you to their feed and review it in the future.

9. Post more than one video

Before launching any video marketing campaign, make sure you have more than one video to publish. In this way people that watched and liked your video will look for other videos from your business.

10. Increase your number of viewers on YouTube

The more viewers you have the more likely it is to appear first in the results.

Do not forget that video marketing may offer new opportunities to drive more traffic to your site. Note that it is important to produce good quality material in order to promote effectively your business values and identity!

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  • Mike Darnell

    Hi Tina,

    I found your post on Sphinn & I think the tips you listed are great!

    A few comments:
    1 – It’s worth noting that at least in terms of Youtube, Google is now running its Automated Speech Recognition on the dialog and providing transcripts for some content so make sure to include keywords in your dialog (the extent of the availability of this feature i constantly increasing).

    2 – Ecommerce vendors with an inventory of 500+ products might consider automating their entire video inventory (creation, optimization and syndication) – that’s where Treepodia comes into the picture… :)

    Best,
    Mike
    http://treepodia.com

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  • Ciara Feely

    some great tips, thanks so much. What is the optimal length for a video? I do reviews on venues around ireland and post them on youtube. Just wondering what is too long?
    Ciara

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  • Alissa Alvarez

    Just started out a video campaign, and I wish I found this earlier. Great content. Just a recommendation for someone looking to purchase a portable video camera such as the Flip; purchase the Kodak HD Zi8. I did extensive research, and have spoken to owners of both. I own the Kodak myself and so far I love it!

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  • Cijo Abraham Mani

    There is a steady increase in online video viewers. It is highly important to optimize your videos. I would suggest to include the video gallery page in a video sitemap. You can also use your video links in your email signatures. This will increase the views to a particular video and there is a chance that some of them will share the video with their friends if the video is an interesting one.

  • sithburns

    Can you elaborate on how one would automate the video submissions of an ecommerce site? I’m interested to see how something like that would be done.

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  • videocustomizer

    Your point 9 is going to become a mantra, as video moves up the marketing ladder, multiple fresh videos will be as important as web pages

  • Video seo

    To optimize the site and videos this is a step one for the promotion and I can say that to promote your products you have to be fully aware of the search engine optimization.

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  • Tom

    This is a great checklist to go through for every video that we create so thank you! I’ll make sure I do this everytime for good video seo and traffic.

    One question – backlinks… there was a rumour that adding your url to the description of the video is good seo for your website. I know it’s not counted as a linkback right now, but will it in future?

    Great post and I’ll be coming back!

    Cheers,

    Tom

  • Tom

    This is a great checklist to go through for every video that we create so thank you! I’ll make sure I do this everytime for good video seo and traffic.

    One question – backlinks… there was a rumour that adding your url to the description of the video is good seo for your website. I know it’s not counted as a linkback right now, but will it in future?

    Great post and I’ll be back!

    Cheers,

    Tom

  • jeremy widdup

    Good advice on video marketing – Google this week updated its search algorithm in a bid to weed out poor-quality online material. Organisations like eZine Articles CEO have reported 50% decrease in traffic as a direct result – the massage is even more clear – high quality unique content is the future for all media. Video is more difficult to create than text – Now is the time to start to work on how to tell the story and inspire!

  • David P Mon

    I read the 10 Tips for Optimizing your YouTube Videos first and liked that a ton so I checked this out. What a great checklist to have when creating video!

    Thanks Dave

  • Paul Holland Media

    Fantastic checklist, particularly items 6-10 which can make a massive difference but often get overlooked. Well done.

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