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7 Tips on how to write optimized webpage titles
(15 votes, average: 4.53 out of 5) The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:
- Title relevancy is taken into account by the algorithms of Search Engines.
- Good descriptive titles increase the click through rate.
Here are some tips in order to enhance your website’s visibility through title optimization:
1. Write short Titles
Google has a maximum title length of 64-70 characters. Do not make the title longer, because Google cuts down its display in the search results. Use the Web SEO Analysis Tool to check your title’s length.
2. Identify your Keywords
Indentify the keyphrases of your web page’s content. List down all possible words describing the content of your page. Step in the shoes of the user and list all the relevant search terms that he/she may formulate. The words used in your title will be displayed in search engine results as a clickable link. Therefore it should contain your page’s main keywords. You can use the Web SEO Analysis Tool to find how relevant your Title is with the rest of your page.
3. The important goes first
Start your title by adding the important keywords that you found during research. The words appearing first are considered to be more important.
4. Use targeted keywords
Choose specific keywords for your title in order to have more targeted traffic.
5. Be descriptive
Make sure that your title summarizes the content of your web page. In this way users will know what the topic of your page is, when it appears in the search results. This will help you decrease the bounce rate and increase the click through rate.
6. Create unique titles
Make sure you use unique titles for each web page. Duplicate titles might lead to duplicate content issues.
7. Avoid Keyword Stuffing
Keyword stuffing or any other spam technique should be avoided. Even if you manage to rank first, an “over optimized” title will reduce your click through rate.
Don’t forget that you should always write webpage titles and content that is attractive to users! By trying to achieve high rankings, SEOs often forget that the most important factor of our success is the users’ “click” on our website link.
Tags: copywrite, SEO, seo copywriting
63 Responses to “7 Tips on how to write optimized webpage titles”
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After reading this usefull article how to do search engine optimization, I will earn some more money I hope.
search engine bots only sees in your website is ‘text’ for them to categorize and indexed your website…they dont really care how good your design is, the design is to attract visitors for them to stay…and of course the ‘relevancy’ of the content. Therefore, put great information in your content for them to hunt you down
Excellent Tips that would also apply to writing web posts or article marketing.
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great stuff here
I might add, use a title that is unique. This way you are number one for that phrase. Often being number one for a mid traffic phrase will get you much more traffic than being number 27 for a high traffic keyword.
Thank you for posting this helpful information!
in searching the title must be unique so that it cant go with the traffic in the net.
Great post, I am a newbi and this article has opened my eyes for choose my blog title, I will change it.
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Very cool… what value then does a geographic parameter play in the keyword string? In other words, would you use a city or region name first in the keyword string? Something like “Dayton Appliances” or “Appliances in Dayton?” or does it really matter?
Love the piece. Thanks!!
I see you already know a lot about the online stuff – Yeah, I had a look at your blog and procrastinated there for a while
What is the use of ‘|’ and ‘-’ char in title. I heard that they give different values and importance in title.
Thank you for the post. I will want to read more from you.
I like this information and liked the last point “snuffling keyword’ most. Thanks for suggestions.
Damn, that sound’s so easy if you think about it.
Great article , thanks for your help!
Very good tips, thanks
Someone posted this on twitter.
Are the keywords in Meta keywords still have weight?
I have always done my titles using relevant keywords, but the number of characters is always changing.
Very good article. Precise and concise. Thank you vey much.
My challenge has always been writing good headlines. I’m going to take your advice and combine it with creativity and let it fly! Hopefully I will have good results.
I found the article very useful as i am a new internet marketer still learning the tricks of the trade.
Thanx again!
Good concept for seo…
very good article.It’s very usefull for SEO people.
Thank you.
What is the maximum for characters in a TITLE? Is there a limit? What does Google show in SERPs?
Nice article.
Basic but important info. I like the way you finally remind everyone that they have to write for the users. Good job.
Excellent list to follow! I’ve often wondered if it’s considered keyword stuffing if you add your city to page titles. That would help with local SEO, wouldn’t it? Thanks for the info!
Web Design West Palm Beach…
Great post and comments on this blog. Thanks for creating a forum for this conversation….
I just came across this website, but found it very informative and wonderful to check…
HI,
Thanks for the great information. I read this post very carefully and applied the techniques on my own website and really the information was very helpful and my website ranked very well now in search Engine. I recommend every one who visit this post to give it a try and they will be happy.
I always try to optimize my webapge-titles, but the number of characters of the title changes everytime.
thnx for your great seo tips..
Good post, as well you can mention Keyword Stuffing can be defined using the keyword density ratio and it helps as days goes.
Best,
Jag
thanks gun…!!!
writing about SEO is very helpful …
I like it…
…and don’t change the titles too often…
Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
Hi
Very nice and intrestingss story.
The title is one of the most important for seo, but many pages don´t have title…
OK, but what is the index for keyword stuffing? Nobody tells me how many times I can put in the keyword in my text or a percentage or an optimum number or a minimum.
Can anyone help?
@brighton64: This is because search engines no longer take into consideration only the keyword density or the number of occurrences. They conduct a semantic analysis and they take into account much more signals. That’s why at Web SEO Analytics we launched a metric called KeywordRank. Use our Keyword Analyzer and try to have high KeywordRank for the terms that you want to optimize. At the same time make sure you don’t over optimize your copy and keep the KeywordRank in the green area.
Good article with sound advice thank You Tina. Well ordered points, with title tag and character limit first and simple instructions to avoid many of the (easily avoided) common mistakes everyone will have made at some point. I’m looking forward to your next post. Thank You.
Good article.
You guys publish great content.
I RT you often.
Quick note on this article: identify keywords: yes.
Have a keyword strategy: even better.
Currently publishing a series on how to develop a keyword strategy on my blog.
http://bit.ly/asTDHH
Bestest,
Michiel
[...] If you want to read more on how to write optimized titles I suggest you to read Tina’s article “7 Tips on how to write optimized webpage titles”. [...]
Hi,
One of the easiest things you can do to optimize a web page is to write a better title for it.
Thanks,
Allec
Hi, it’s good to be reminded of things in a simple and straight forward way. One extra thing i’ve started to do is to use Twitter Trends lists. They can be useful in showing you what’s ‘hot’ to refer to and to include in headlines/page titles.
Cheers
Chris
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[...] Once your post is written, take your time to come up with a GOOD title. What is a good title, how will I attract the reader? It should directly inform the reader regarding what your post is about, a sort of “summary” of what he will read. You can read more on how to optimize your titles in the article “7 Tips on how to write optimized webpage titles“. [...]
| Great tips for getting our website position at the top.
Thanks.
This is a great article on getting optimized web pages. Great tips. Anyone can now do this. Well worth bookmarking. Will read more of your work. Cheers!
[...] If you want to read more on how to write optimised titles I suggest you to read Tina’s article “7 Tips on how to write optimised webpage titles”. [...]
[...] If you want to read more on how to write optimised titles I suggest you to read Tina’s article “7 Tips on how to write optimised webpage titles”. [...]
What if the top keywords are also a branded name? It’s frustrating in my industry – indoor cycling – the top keyword is “Spinning” but it is branded – and the generic term “indoor cycling” is much longer. The plain truth is that people search for “Spinning” and very few know it is a brand (even among instructors). I still use Spinning® with the registered mark…but I’m wondering if there are other industries with this quandry, and if so, what do you do about it?
Hi All,
First of all i must thank to the blogger for sharing such a good SEO information.
Every one should share this for better penetration through the web.
Thanks
thanks for sharing such a useful tips
Hi,
Evey page on your site should have it’s own unique page title.
Thanks,
Richal.
Always striving for that fine balance between the ’squarely SEOd’ title and a nice juicy attention grabbing, click commanding headline…
Ahhh… the art of doing both at the same time.
Thanks for some good, clear basic tips!
Tina thank you for the SEO titles tips.
Ensure the title tag is relevant to the rest of the page. Great tips all the same. Enjoy the site a lot also
I think the character length for title will be 60. Google have used more space for other stuff like image on +1 etc.
I can’t believe that this post is more than 2 years old and the content is still fresh for todays SEO Consulting.
i think title 64-70 characters is best,but title is only with pages ,Tina ok thank share information.