7 Tips on how to write optimized webpage titles

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:

  1. Title relevancy is taken into account by the algorithms of Search Engines.
  2. Good descriptive titles increase the click through rate.

Here are some tips in order to enhance your website’s visibility through title optimization:

1. Write short Titles

Google has a maximum title length of 64-70 characters. Do not make the title longer, because Google cuts down its display in the search results. Use the Web SEO Analysis Tool to check your title’s length.

2. Identify your Keywords

Indentify the keyphrases of your web page’s content. List down all possible words describing the content of your page. Step in the shoes of the user and list all the relevant search terms that he/she may formulate. The words used in your title will be displayed in search engine results as a clickable link. Therefore it should contain your page’s main keywords. You can use the Web SEO Analysis Tool to find how relevant your Title is with the rest of your page.

3. The important goes first

Start your title by adding the important keywords that you found during research. The words appearing first are considered to be more important.

4. Use targeted keywords

Choose specific keywords for your title in order to have more targeted traffic.

5. Be descriptive

Make sure that your title summarizes the content of your web page. In this way users will know what the topic of your page is, when it appears in the search results. This will help you decrease the bounce rate and increase the click through rate.

6. Create unique titles

Make sure you use unique titles for each web page. Duplicate titles might lead to duplicate content issues.

7. Avoid Keyword Stuffing

Keyword stuffing or any other spam technique should be avoided. Even if you manage to rank first, an “over optimized” title will reduce your click through rate.

Don’t forget that you should always write webpage titles and content that is attractive to users! By trying to achieve high rankings, SEOs often forget that the most important factor of our success is the users’ “click” on our website link.

  • SEO Packages

    search engine bots only sees in your website is ‘text’ for them to categorize and indexed your website…they dont really care how good your design is, the design is to attract visitors for them to stay…and of course the ‘relevancy’ of the content. Therefore, put great information in your content for them to hunt you down

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  • seobro

    I might add, use a title that is unique. This way you are number one for that phrase. Often being number one for a mid traffic phrase will get you much more traffic than being number 27 for a high traffic keyword.

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  • Denver SEO

    Very cool… what value then does a geographic parameter play in the keyword string? In other words, would you use a city or region name first in the keyword string? Something like “Dayton Appliances” or “Appliances in Dayton?” or does it really matter?

    Love the piece. Thanks!!

  • teasastips

    My challenge has always been writing good headlines. I’m going to take your advice and combine it with creativity and let it fly! Hopefully I will have good results.

  • Vishal Nayak - Copywriter

    Basic but important info. I like the way you finally remind everyone that they have to write for the users. Good job.

  • Bonnie the Web Designer

    Excellent list to follow! I’ve often wondered if it’s considered keyword stuffing if you add your city to page titles. That would help with local SEO, wouldn’t it? Thanks for the info!

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  • link building services


    Thanks for the great information. I read this post very carefully and applied the techniques on my own website and really the information was very helpful and my website ranked very well now in search Engine. I recommend every one who visit this post to give it a try and they will be happy. :)

  • Jag

    Good post, as well you can mention Keyword Stuffing can be defined using the keyword density ratio and it helps as days goes.


  • brighton64

    OK, but what is the index for keyword stuffing? Nobody tells me how many times I can put in the keyword in my text or a percentage or an optimum number or a minimum.
    Can anyone help?

  • bbriniotis

    @brighton64: This is because search engines no longer take into consideration only the keyword density or the number of occurrences. They conduct a semantic analysis and they take into account much more signals. That’s why at Web SEO Analytics we launched a metric called KeywordRank. Use our Keyword Analyzer and try to have high KeywordRank for the terms that you want to optimize. At the same time make sure you don’t over optimize your copy and keep the KeywordRank in the green area.

  • Harold

    Good article with sound advice thank You Tina. Well ordered points, with title tag and character limit first and simple instructions to avoid many of the (easily avoided) common mistakes everyone will have made at some point. I’m looking forward to your next post. Thank You.

  • Michiel Gaasterland

    Good article.
    You guys publish great content.
    I RT you often.
    Quick note on this article: identify keywords: yes.
    Have a keyword strategy: even better.
    Currently publishing a series on how to develop a keyword strategy on my blog.



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  • Chris Henry

    Hi, it’s good to be reminded of things in a simple and straight forward way. One extra thing i’ve started to do is to use Twitter Trends lists. They can be useful in showing you what’s ‘hot’ to refer to and to include in headlines/page titles.


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  • Cheeky Girl

    This is a great article on getting optimized web pages. Great tips. Anyone can now do this. Well worth bookmarking. Will read more of your work. Cheers!

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  • Jennifer

    What if the top keywords are also a branded name? It’s frustrating in my industry – indoor cycling – the top keyword is “Spinning” but it is branded – and the generic term “indoor cycling” is much longer. The plain truth is that people search for “Spinning” and very few know it is a brand (even among instructors). I still use Spinning® with the registered mark…but I’m wondering if there are other industries with this quandry, and if so, what do you do about it?

  • Denver Seo Company

    Hi All,

    First of all i must thank to the blogger for sharing such a good SEO information.
    Every one should share this for better penetration through the web.


  • Jym

    Always striving for that fine balance between the ‘squarely SEOd’ title and a nice juicy attention grabbing, click commanding headline…

    Ahhh… the art of doing both at the same time.

    Thanks for some good, clear basic tips!

  • Door Levers

    Make sure that the web page title says what you wish for it to say. It needs to give a good overview of the page and the content on the page should match this.

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