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7 Tips on how to write optimized webpage titles

(14 votes, average: 4.57 out of 5)

Posted by Tina on 19th of October, 2009 at 11:59 to SEO

The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons:

Title relevancy is taken into account by the algorithms of Search Engines.
Good descriptive titles increase the click through rate.

Here are some tips in order to enhance your website’s visibility through title optimization:

1. Write short Titles

Google has a maximum title length of 64-70 characters. Do not make the title longer, because Google cuts down its display in the search results. Use the Web SEO Analysis Tool to check your title’s length.

2. Identify your Keywords

Indentify the keyphrases of your web page’s content. List down all possible words describing the content of your page. Step in the shoes of the user and list all the relevant search terms that he/she may formulate. The words used in your title will be displayed in search engine results as a clickable link. Therefore it should contain your page’s main keywords. You can use the Web SEO Analysis Tool to find how relevant your Title is with the rest of your page.

3. The important goes first

Start your title by adding the important keywords that you found during research. The words appearing first are considered to be more important.

4. Use targeted keywords

Choose specific keywords for your title in order to have more targeted traffic.

5. Be descriptive

Make sure that your title summarizes the content of your web page. In this way users will know what the topic of your page is, when it appears in the search results. This will help you decrease the bounce rate and increase the click through rate.

6. Create unique titles

Make sure you use unique titles for each web page. Duplicate titles might lead to duplicate content issues.

7. Avoid Keyword Stuffing

Keyword stuffing or any other spam technique should be avoided. Even if you manage to rank first, an “over optimized” title will reduce your click through rate.

Don’t forget that you should always write webpage titles and content that is attractive to users! By trying to achieve high rankings, SEOs often forget that the most important factor of our success is the users’ “click” on our website link.

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Tags: copywrite, SEO, seo copywriting

This entry was posted on Monday, October 19th, 2009 at 11:59 and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

44 Responses to “7 Tips on how to write optimized webpage titles”

farbige kontaktlinsen says:

21 October 2009 at 09:27

After reading this usefull article how to do search engine optimization, I will earn some more money I hope.
farbige kontaktlinsen did not rate this post.
SEO Packages says:

22 October 2009 at 09:12

search engine bots only sees in your website is ‘text’ for them to categorize and indexed your website…they dont really care how good your design is, the design is to attract visitors for them to stay…and of course the ‘relevancy’ of the content. Therefore, put great information in your content for them to hunt you down
SEO Packages did not rate this post.
William says:

24 October 2009 at 19:09

Excellent Tips that would also apply to writing web posts or article marketing.
William did not rate this post.
5 tips para optimizar el tag title - Chica SEO says:

29 October 2009 at 00:28

[...] post es una adaptación personal de 7 Tips on how to write optimized webpage titles, a cuya lectura los remito. Mas posts:6 mejores posts para mejorar el posicionamiento de tu blog en [...]
5 tips para optimizar el tag title | Alojate.com says:

29 October 2009 at 18:10

[...] post es una adaptación personal de 7 Tips on how to write optimized webpage titles, a cuya lectura los [...]
Robert Mann says:

6 November 2009 at 00:08

great stuff here
Robert Mann did not rate this post.
seobro says:

8 November 2009 at 09:23

I might add, use a title that is unique. This way you are number one for that phrase. Often being number one for a mid traffic phrase will get you much more traffic than being number 27 for a high traffic keyword.
seobro did not rate this post.
Cathy Mason says:

10 November 2009 at 10:07

Thank you for posting this helpful information!
Cathy Mason did not rate this post.
Prime Outlets says:

10 November 2009 at 10:59

in searching the title must be unique so that it cant go with the traffic in the net.
Prime Outlets did not rate this post.
Pakubiru says:

28 November 2009 at 12:14

Great post, I am a newbi and this article has opened my eyes for choose my blog title, I will change it.
Pakubiru ratings for this post:
50 Top Noise-Free Twitter Tips in Social Media, Marketing, SEO & Design! Part 5 | Thoughtpick Blog says:

1 December 2009 at 18:14

[...] #SEO Article: 7 Tips on how to write optimized webpage titles: http://retwt.me/16XKZ | Web SEO Analytics [...]
Denver SEO says:

2 December 2009 at 06:59

Very cool… what value then does a geographic parameter play in the keyword string? In other words, would you use a city or region name first in the keyword string? Something like “Dayton Appliances” or “Appliances in Dayton?” or does it really matter?

Love the piece. Thanks!!
Denver SEO did not rate this post.
Abigail says:

9 December 2009 at 22:26

I see you already know a lot about the online stuff – Yeah, I had a look at your blog and procrastinated there for a while
Abigail did not rate this post.
Christmas greetings says:

13 December 2009 at 11:26

What is the use of ‘|’ and ‘-’ char in title. I heard that they give different values and importance in title.
Christmas greetings ratings for this post:
Matthew Krinner says:

13 December 2009 at 18:23

Thank you for the post. I will want to read more from you.
Matthew Krinner did not rate this post.
zaaylo creeper says:

17 December 2009 at 04:05

I like this information and liked the last point “snuffling keyword’ most. Thanks for suggestions.
zaaylo creeper did not rate this post.
roulette spiel says:

22 December 2009 at 16:34

Damn, that sound’s so easy if you think about it.
roulette spiel did not rate this post.
Tom says:

29 December 2009 at 13:10

Great article , thanks for your help!
Tom did not rate this post.
Jobboerse says:

29 December 2009 at 13:13

Very good tips, thanks

Someone posted this on twitter.
Jobboerse did not rate this post.
Hari says:

5 January 2010 at 14:32

Are the keywords in Meta keywords still have weight?
Hari did not rate this post.
Dineo says:

9 January 2010 at 20:55

I have always done my titles using relevant keywords, but the number of characters is always changing.
Dineo did not rate this post.
Posicionamiento Web says:

10 January 2010 at 20:00

Very good article. Precise and concise. Thank you vey much.
Posicionamiento Web did not rate this post.
teasastips says:

19 January 2010 at 06:49

My challenge has always been writing good headlines. I’m going to take your advice and combine it with creativity and let it fly! Hopefully I will have good results.
teasastips did not rate this post.
Rafobane says:

20 January 2010 at 09:51

I found the article very useful as i am a new internet marketer still learning the tricks of the trade.

Thanx again!
Rafobane did not rate this post.
Naveen says:

20 January 2010 at 14:14

Good concept for seo…
Naveen did not rate this post.
plexasys says:

23 January 2010 at 11:57

very good article.It’s very usefull for SEO people.

Thank you.
plexasys did not rate this post.
greg cryns says:

27 January 2010 at 05:33

What is the maximum for characters in a TITLE? Is there a limit? What does Google show in SERPs?

Nice article.
greg cryns did not rate this post.
Vishal Nayak - Copywriter says:

27 January 2010 at 06:31

Basic but important info. I like the way you finally remind everyone that they have to write for the users. Good job.
Vishal Nayak - Copywriter did not rate this post.
Bonnie the Web Designer says:

28 January 2010 at 08:06

Excellent list to follow! I’ve often wondered if it’s considered keyword stuffing if you add your city to page titles. That would help with local SEO, wouldn’t it? Thanks for the info!
Bonnie the Web Designer did not rate this post.
Web Design West Palm Beach says:

4 February 2010 at 12:11

Web Design West Palm Beach…

Great post and comments on this blog. Thanks for creating a forum for this conversation….
ranjan jena says:

6 February 2010 at 06:56

I just came across this website, but found it very informative and wonderful to check…
ranjan jena did not rate this post.
link building services says:

7 February 2010 at 23:22

HI,

Thanks for the great information. I read this post very carefully and applied the techniques on my own website and really the information was very helpful and my website ranked very well now in search Engine. I recommend every one who visit this post to give it a try and they will be happy.
link building services did not rate this post.
Webstandard-Blog says:

19 February 2010 at 13:55

I always try to optimize my webapge-titles, but the number of characters of the title changes everytime.
Webstandard-Blog did not rate this post.
maria says:

27 February 2010 at 20:24

thnx for your great seo tips..
maria did not rate this post.
Jag says:

13 March 2010 at 11:11

Good post, as well you can mention Keyword Stuffing can be defined using the keyword density ratio and it helps as days goes.

Best,
Jag
Jag ratings for this post:
andhy says:

15 April 2010 at 04:56

thanks gun…!!!
writing about SEO is very helpful …
I like it…
andhy did not rate this post.
Weblotion says:

15 April 2010 at 14:05

…and don’t change the titles too often…
Weblotion did not rate this post.
lynnie79 says:

5 June 2010 at 02:21

Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…
lynnie79 did not rate this post.
JassiMostru says:

5 June 2010 at 08:44

Hi
Very nice and intrestingss story.
JassiMostru did not rate this post.
seo portugal says:

16 June 2010 at 12:29

The title is one of the most important for seo, but many pages don´t have title…
seo portugal did not rate this post.
brighton64 says:

8 July 2010 at 12:17

OK, but what is the index for keyword stuffing? Nobody tells me how many times I can put in the keyword in my text or a percentage or an optimum number or a minimum.
Can anyone help?
brighton64 did not rate this post.
bbriniotis says:

8 July 2010 at 15:32

@brighton64: This is because search engines no longer take into consideration only the keyword density or the number of occurrences. They conduct a semantic analysis and they take into account much more signals. That’s why at Web SEO Analytics we launched a metric called KeywordRank. Use our Keyword Analyzer and try to have high KeywordRank for the terms that you want to optimize. At the same time make sure you don’t over optimize your copy and keep the KeywordRank in the green area.
bbriniotis ratings for this post:
Harold says:

23 July 2010 at 10:02

Good article with sound advice thank You Tina. Well ordered points, with title tag and character limit first and simple instructions to avoid many of the (easily avoided) common mistakes everyone will have made at some point. I’m looking forward to your next post. Thank You.
Harold ratings for this post:
Michiel Gaasterland says:

30 August 2010 at 16:10

Good article.
You guys publish great content.
I RT you often.
Quick note on this article: identify keywords: yes.
Have a keyword strategy: even better.
Currently publishing a series on how to develop a keyword strategy on my blog.

http://bit.ly/asTDHH

Bestest,
Michiel
Michiel Gaasterland did not rate this post.