Developing SEO friendly websites with Responsive Web Design

responsive-web-design-codeNowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses.

Like responsive architecture, a practice where the building adopts its form, shape or color responding to changes occurring on the environment, responsive web design is an approach that enables web designers to create one flexible layout that responds to user’s behavior – or point of view. Various articles have been written about responsive web design making us consider it as a hot topic, but is it truly the next big thing?

While some web designers claim that responsive design is the new big thing within the industry of web, there are some different thoughts that professionals should take into account before adopting new approaches.

What is Responsive Web Design?

Responsive web design is a different approach of web design as we know it today. What you actually can achieve is to create a flexible layout that dynamically fits into the screen of every device at any resolution, from desktop to laptop and from browser supported smartphones to retina displays and so on.

In fact, this can be done with an efficient use of media queries. The benefit here is obvious; this technique enables web developers to create one version of the website that fits all devices. Of course creating such flexible content requires more effort from both web designers and developers.


Is Responsive Web Design SEO Friendly?

Since all the on and off page factors are aligned with the best practices of search engine optimization then responsive web design is a search engine friendly method. Most importantly, responsive web design aims on delivering better experience to the user and this is truly valuable. If you want to read more on how to create an SEO friendly design you can read the article “30 tips for developing an SEO Friendly Design”.

Is Responsive web design user friendly?

The first thought is that responsive web design can be user friendly as it enables users to view their favorite content using various devices. The second thought is that focusing on user behavior as per the device of viewing the content; you realize that user has different needs. This means that the same information can be delivered with fewer words, fewer images or no images at all and of course more simple navigation.

Furthermore, when the website is commercial, it has specific goals and users are supposed to take specific actions. For example, a hotel’s website could start with a generic home page using big attractive images. The desktop user can realize the class of the hotel etc. A smartphone user may be more interested on finding easily a list of facilities, the contact info, a map and a booking form. In that case, we assume that a different version of the website could work better. The answer is yes, responsive web design can be user friendly, and nevertheless professionals must consider the effectiveness of this approach depending on the goals of the website.

What is your opinion on responsive web design?

  • Christina

    I have never heard of any ‘responsive’ web design but I think this post made a clear description for how to design an SEO friendly responsive web design, thanks for sharing this informative post…

  • seo analysis

    when we want to think to make website then we have to work on design level and also with programming level to make website user friendly and search engine friendly…

  • Stefan Bauer

    Nice article about responsiv web design but i don’t really get the point what the problem in matters of SEO is.
    Normally Search Engine ignore the position in Css.

    Kind regards

  • essay writer

    There should be no problem with SEO in responsive design. Pardon me for a cliche, this article is indeed informative though.

  • Tom Johnson

    Web design is as important as using effective SEO techniques. SEO might bring traffic to your site, but the right web design and content is what would make the visitor remain and return to your site. The web content of your site determines your site’s success even more than right key words and other SEO technicalities. Thanks for sharing.

  • Seo Agency

    I have never heard of any ‘responsive’ web design but I think this post made a clear description for how to design an SEO friendly responsive web design, thanks for sharing this informative post…

  • seo perth

    this is very important news for SEO and most of SEO employees are not aware of this news. i think, this will be very helpful to know about SEO in deep.

  • Pingback: Top 7 Web Design Trends In 2012 | Dzineblog360

  • Rob Willox | SEO Scotland

    Today with mobile search forming a growing proportion of over all search responsive web design offers the opportunity of optimising content display based on the viewport being used.

    In response to Stefan and his question in relation to seo, there is not a lot of point having mobile searcher find your seo optimised site and not being able to read it easily other than excessive zooming in and out! Visitors are even more impatient now than they were a few years ago!

    It is not, also, entirely new in that a few years ago was using similar ideas, primarily for useability and accessibility concerns, based on relative sizing units of % and ems. The idea was that depending on the browser viewing size the content would scale on a % basis relative to the browser window maintaining a consistent overall layout regardless of the resolution.

    Can’t, now, remember why let the practice slip but this article has rekindled that interest as mobile is increasingly a factor for clients who see the numbers, although relatively small at present, of mobile visits increasing.

  • advancedSEOtechnique

    Excellent post! This has an impact about advanced SEO. Developing a SEO friendly websites with responsive web design would be the most visited one. Thanks for sharing this one!

  • Web Design

    Thanks for sharing!!

    I have already read various blogs on web seo analytics.All the blogs are really meaningful and knowledgeable for SEO beginners as well as designers..

  • WSI Online Marketing

    Super post! Thanks for sharing.
    Creating a website always has a goal whether it’s extra sales, collecting newsletter subscribers, branding etc. In order to fulfil the objectives a website needs visitors. Search engines play an important role here as they create a lot of traffic. There are more than 600 million websites worldwide and every day new pages are created. It’s difficult to find something without search engines today. To stand out from the crowd and be visible for visitors your webpage needs SEO.

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