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Authors: dimitriszotos

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dimitriszotos

dimitriszotos


Dimitris Zotos
http://www.webseoanalytics.com
http://twitter.com/dimitriszotos

SEO Engineer, Online Marketing Specialist

Below you can find the articles of dimitriszotos:

The Social Media best practices for Businesses


1 Star2 Stars3 Stars4 Stars5 Stars (13 votes, average: 4.69 out of 5)
Posted by dimitriszotos on 28th of June, 2010 at 12:10 to Marketing, Social Media

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a flow chart [...]

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13 Comments

Search Engine Optimization in Public Relations Terms


1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 4.60 out of 5)
Posted by dimitriszotos on 8th of June, 2010 at 10:10 to Marketing, SEO

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust between [...]

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21 Comments

Keyword Research: The core of your SEO Strategy


1 Star2 Stars3 Stars4 Stars5 Stars (8 votes, average: 4.88 out of 5)
Posted by dimitriszotos on 10th of May, 2010 at 11:44 to Marketing, SEO

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

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26 Comments

The 12 new SEO Tools have arrived


1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, average: 3.50 out of 5)
Posted by dimitriszotos on 19th of April, 2010 at 11:21 to SEO

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design.

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7 Comments

Two critical factors in a PPC campaign


1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, average: 4.83 out of 5)
Posted by dimitriszotos on 22nd of March, 2010 at 11:17 to PPC

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.

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8 Comments

Successful Copywriting for PPC Ads


1 Star2 Stars3 Stars4 Stars5 Stars (5 votes, average: 5.00 out of 5)
Posted by dimitriszotos on 23rd of October, 2009 at 11:59 to PPC

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

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14 Comments

How to measure the effectiveness of a PPC campaign


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Posted by dimitriszotos on 16th of October, 2009 at 12:11 to PPC

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

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12 Comments

Introduction to PPC campaigns: Keyword Selection


1 Star2 Stars3 Stars4 Stars5 Stars (10 votes, average: 4.80 out of 5)
Posted by dimitriszotos on 2nd of October, 2009 at 13:43 to Marketing, PPC

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

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9 Comments

Build effective landing pages to Increase conversion rates


1 Star2 Stars3 Stars4 Stars5 Stars (16 votes, average: 4.81 out of 5)
Posted by dimitriszotos on 25th of September, 2009 at 12:32 to SEO

Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.

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41 Comments

The 8 ways to lower your Bounce Rate


1 Star2 Stars3 Stars4 Stars5 Stars (15 votes, average: 4.87 out of 5)
Posted by dimitriszotos on 21st of September, 2009 at 12:07 to Marketing, SEO

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” [...]

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23 Comments

8 Ways to increase the Relative Traffic of your site


1 Star2 Stars3 Stars4 Stars5 Stars (18 votes, average: 4.61 out of 5)
Posted by dimitriszotos on 14th of September, 2009 at 14:27 to Marketing, SEO

Do you still have in mind the reason of your website’s existence?

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. [...]

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49 Comments