Authors: dimitriszotos

SEO Engineer, Online Marketing Specialist

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a flow chart [...]

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust between [...]

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design.

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

Conversion Rates and Landing Pages
From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail.

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” [...]

Do you still have in mind the reason of your website’s existence?

High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. [...]