7 web tools to detect useful insights and trends

In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››
Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››

Google Analytics: Event Tracking vs Virtual Pageviews

Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››

How to create an effective keyword list

Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››

The Paid Search and the use of PPC Strategies

The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››

Internet Advertising: Run Long or Short Term Campaigns?

This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist the... read more ››

Social Media Case Study

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign... read more ››

7 tips for launching successful Social Media Campaigns

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns. 1. Don’... read more ››

The Social Media best practices for Businesses

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a ... read more ››

Search Engine Optimization in Public Relations Terms

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››

Keyword Research: The core of your SEO Strategy

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››

The 12 new SEO Tools have arrived

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design. The key features of the new version are: Faster and more user-friendly design No Captcha code is required to build new reports Export the reports in PDF and CSV/Excel format Report Customization by adding your logot... read more ››

Two critical factors in a PPC campaign

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Regist... read more ››

Successful Copywriting for PPC Ads

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››

How to measure the effectiveness of a PPC campaign

Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››

Introduction to PPC campaigns: Keyword Selection

What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››

Build effective landing pages to Increase conversion rates

Conversion Rates and Landing Pages From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail. From the website owner’s side, a landing page is th... read more ››

The 8 ways to lower your Bounce Rate

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››

8 Ways to increase the Relative Traffic of your site

Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››