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Authors: dimitriszotos

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dimitriszotos

dimitriszotos


Dimitris Zotos
http://www.webseoanalytics.com
http://twitter.com/dimitriszotos

SEO Engineer, Online Marketing Specialist

These are the last 5 posts of dimitriszotos:

Keyword Research: The core of your SEO Strategy


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Posted by dimitriszotos on 10th of May, 2010 at 11:44 to Marketing, SEO

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client.

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The 12 new SEO Tools have arrived


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Posted by dimitriszotos on 19th of April, 2010 at 11:21 to SEO

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design.

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Two critical factors in a PPC campaign


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Posted by dimitriszotos on 22nd of March, 2010 at 11:17 to PPC

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning.

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Successful Copywriting for PPC Ads


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Posted by dimitriszotos on 23rd of October, 2009 at 11:59 to PPC

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

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How to measure the effectiveness of a PPC campaign


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Posted by dimitriszotos on 16th of October, 2009 at 12:11 to PPC

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

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