Author: dimitriszotos

26
Jul

Social Media Case Study

Posted bydimitriszotoson Monday, July 26 at 13:41

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign... read more ››

12
Jul

7 tips for launching successful Social Media Campaigns

Posted bydimitriszotoson Monday, July 12 at 12:42

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns. 1. Don’... read more ››

28
Jun

The Social Media best practices for Businesses

Posted bydimitriszotoson Monday, June 28 at 12:10

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a ... read more ››

8
Jun

Search Engine Optimization in Public Relations Terms

Posted bydimitriszotoson Tuesday, June 8 at 10:10

Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››

10
May

Keyword Research: The core of your SEO Strategy

Posted bydimitriszotoson Monday, May 10 at 11:44

It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››

19
Apr

The 12 new SEO Tools have arrived

Posted bydimitriszotoson Monday, April 19 at 11:21

The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design. The key features of the new version are: Faster and more user-friendly design No Captcha code is required to build new reports Export the reports in PDF and CSV/Excel format Report Customization by adding your logot... read more ››

22
Mar

Two critical factors in a PPC campaign

Posted bydimitriszotoson Monday, March 22 at 11:17

Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Regist... read more ››

23
Oct

Successful Copywriting for PPC Ads

Posted bydimitriszotoson Friday, October 23 at 11:59

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››

16
Oct

How to measure the effectiveness of a PPC campaign

Posted bydimitriszotoson Friday, October 16 at 12:11

Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››

2
Oct

Introduction to PPC campaigns: Keyword Selection

Posted bydimitriszotoson Friday, October 2 at 13:43

What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››

25
Sep

Build effective landing pages to Increase conversion rates

Posted bydimitriszotoson Friday, September 25 at 12:32

Conversion Rates and Landing Pages From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail. From the website owner’s side, a landing page is th... read more ››

21
Sep

The 8 ways to lower your Bounce Rate

Posted bydimitriszotoson Monday, September 21 at 12:07

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››

14
Sep

8 Ways to increase the Relative Traffic of your site

Posted bydimitriszotoson Monday, September 14 at 14:27

Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››