Author: dimitriszotos

Dimitris Zotos

Twitter: http://twitter.com/dimitriszotos
About: Dimitris is an Online Marketing professional specialized in search engines, social media communications and online advertising.
20
Dec

10 tips for developing a successful blog

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Today’s blogosphere counts several millions active blogs offering a great variety of topics and content. The wonderful aspect of a blog creation is that anyone who has a particular hobby, knowledge, passion or a business to promote, can easily do it. The danger, though, is to start a blog without a specific plan, targe... read more ››
13
Dec

The Highlights and the Review of LeWeb 2010 conference

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On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views, our thoughts and the highlights of the conference. Generally LeWeb can be considered a successful conference. It was efficie... read more ››
22
Nov

7 web tools to detect useful insights and trends

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In order to create a successful SEO campaign, you need to have a good understanding of the way that people search, predict what keywords they will use for a given query and have a good knowledge of the market and of the industry. Modeling the way that people search can be considered as the holy grail of many SEO and Search ... read more ››
3
Nov
Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

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This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards it focuses on the most popular social media networks (Facebook, YouTube, Twitter and LinkedIn) that can be used in order to... read more ››
1
Nov

Google Analytics: Event Tracking vs Virtual Pageviews

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Assume that visitors are arriving at a landing page of your website, what’s their next step? How do they interact before leaving that page? In this article we focus on how to use the 2 advanced tracking options that Google Analytics provides: the Event Tracking and the Virtual Pageview. Both are useful, but it is importa... read more ››
27
Oct

Using Local Search and Location-Based Marketing to promote your business

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The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc). In ... read more ››
25
Oct

How to create an effective keyword list

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Are you wondering what is the best way to create an effective keyword list? Following up a previous article "Keyword Research: The Core of your SEO Strategy», this week we will focus on a real world example, we will discuss the actual needs and we will put the theory into practice. The real world example In this example w... read more ››
11
Oct

6 Tips for effective call to action

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Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective call to action. What is a call to action? Call to action is a simple way to... read more ››
29
Sep

The Paid Search and the use of PPC Strategies

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The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Camp... read more ››
16
Sep

New SEO Tools & Features available on 20th of September

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We are happy to announce that on Monday the 20th of September, Web SEO Analytics will release to the public new innovative SEO Tools, additional Features and a brand-new API. Following your valuable feedback and requests, Web SEO Analytics toolbox has been updated in order for the SEOs, the Webmasters and the Web Pr... read more ››
23
Aug

Internet Advertising: Run Long or Short Term Campaigns?

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This week, we are focusing on the strategic part of the ppc campaigns as a form of internet advertising. The decision making related to the duration of the internet advertising can vary depending on different factors linked to the objectives and the circumstances. On this post we will put forward some of them to assist the... read more ››
26
Jul

Social Media Case Study

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The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand how social media can be used in order to promote your brand. The subject of this case study is the social media campaign... read more ››
12
Jul

7 tips for launching successful Social Media Campaigns

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Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be avoided and we suggest alternatives that can help you plan and execute successfully your Social Media Campaigns. 1. Don’... read more ››
28
Jun

The Social Media best practices for Businesses

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Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as simple as many people think. In order to have better control and better results with your Social Media campaign, build a ... read more ››
8
Jun

Search Engine Optimization in Public Relations Terms

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Search Engine Optimization can be explained in Public Relations terms as a communication function, where the organization in this case is the website and the public is the Search Engines along with the users of the web.  The most important reason why we are proceeding on SEO is to build mutual understanding and trust betwe... read more ››
24
May

Successful Marketing campaigns in social media to target women

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Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing is certain: the future of social media will be focused on women, and businesses wishing to promote their products or services wi... read more ››
10
May

Keyword Research: The core of your SEO Strategy

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It is essential to distinguish the technical part of SEO and the strategic one. Developing a strategy in SEO involves keyword research. The reason is obvious; when you have a website optimized for wrong keywords the result can be real a nightmare for you and your client. As an SEO professional you will probably have some ... read more ››
3
May

6 ways to optimize your business with Foursquare

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What is the hottest mobile trend for 2010? The answer seems obvious. It’s Foursquare, the Twitter of 2010, the leading location-based social network which, with a game aspect, encourages people to explore their neighborhoods via their smartphones, share their visits with local attractions, events and businesses and gives... read more ››
19
Apr

The 12 new SEO Tools have arrived

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The new Web SEO Analytics website has been released with a new Professional SEO Toolbox and a new design. The key features of the new version are: Faster and more user-friendly design No Captcha code is required to build new reports Export the reports in PDF and CSV/Excel format Report Customization by adding your logot... read more ››
29
Mar

10 Tips for Optimizing your YouTube Videos

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Today YouTube is more than just a website to upload your videos. It represents an extremely popular video search engine, an online community and a powerful marketing tool for every business promotional campaign. YouTube offers marketers the chance to develop great inbound traffic to their business websites, since an inter... read more ››
22
Mar

Two critical factors in a PPC campaign

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Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Regist... read more ››
8
Mar

The 10 commandments of Video Marketing

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Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information. Video marketing is still over... read more ››
23
Oct

Successful Copywriting for PPC Ads

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Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››
19
Oct

7 Tips on how to write optimized webpage titles

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The HTML Title is the text within <title> tag that can be found on the head of the HTML code. As it is the key element that appears in search results, your web pages’ titles are very important for your SEO strategy for two main reasons: Title relevancy is taken into account by the algorithms of Search Engines. Go... read more ››
16
Oct

How to measure the effectiveness of a PPC campaign

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Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››
13
Oct

6 steps to write a well-structured press release

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In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format. The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read. ... read more ››
2
Oct

Introduction to PPC campaigns: Keyword Selection

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What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››
29
Sep

6 basics don’ts when writing press releases

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As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article "The importance of Press Releases in Online Marketing Campaigns" ). It appears to be a win-win situation, both for you and for the publishers; indeed, by adding in your pr... read more ››
25
Sep

Build effective landing pages to Increase conversion rates

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Conversion Rates and Landing Pages From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail. From the website owner’s side, a landing page is th... read more ››
23
Sep
The importance of Press Releases in Online Marketing Campaigns

The importance of Press Releases in Online Marketing Campaigns

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In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources. Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international ... read more ››
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