Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development
As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile.
This week we share some Dos and Don`ts for your Fan Page community development focusing on the savoir vivre of this media.
7 DOs for Facebook Community Development
1. Focus on the Content
Upload images, videos, texts and other media types around your brand, focusing on the interests of the community you want to build.
2. Encourage Discussions
Try to engage users by asking and answering on various updates. People are more likely to interact to a human tone of voice instead of a cold corporate talking. Tip: Use @ before a user name to mention specific users –like twitter)
3. Setup Contests and games
Be creative! Motivate people to participate and add entertainment value to their online experience.
4. Reward your fans
Why should I hit the “Like” button? Do you offer only information for your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. (Vouchers, special offers etc)
5. Promote your Fan Page
Add your Fan Page`s link in your website, blog, e-mail signatures newsletters and printed media.
6. Create Custom Tabs
Create custom tabs with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application.
7. Be prepared to respond to negative reviews
These days people are more likely to express their negative reviews and comments straight to the brand. You should always be prepared to respond a negative review and you should not just try to hide it by deleting the post. This requires a specific policy and the right spokesperson to handle kind situations.
7 Don`ts for Facebook Community Development
1. Don`t invite all of your friends
You should not invite all of your friends but only the ones you believe that are interested in the page. It is really annoying to receive notifications and invitations from things you are not interested in or even dislike.
2. Don`t leave the spam posts
Don`t let spam posts and links within Fan Page`s wall. This kind of moderation is not against freedom but it ensures that users will respect the community members.
3. Don`t post from the same source
Don`t keep on posting only your website`s feed, even if you have a news media website.
4. Don`t spam your users
Don`t send promotional notifications every day. It is not effective but annoying.
5. Don`t forget the Privacy issues
Don`t upload images or videos and don’t tag users without a given permission. Privacy is a sensitive part that you must be extra careful.
6. Don`t create fake accounts
Don’t create fake accounts to represent or support brands. Your target in a social media campaign is not to collect tons of fans or friends but to build relationships.
7. Don`t be so serious
For the community managers: Don’t take yourself so serious. People always enjoy a cool attitude.
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Images by AboutShopLocal