The design of a website is one of the most important key success factors and it does not only affect the user experience, but also the SEO campaign. In this article we will discuss the subject of SEO friendly design and we give 30 tips that will help web designers and web developers to build better and more effective websites in terms of both functionality and crawl-ability.
Many people falsely believe that the SEO friendly design is a set of non-sense restrictions that the SEO professionals impose to designers in order to manipulate easier the search engines. Think different. Search Engine Optimization can be described as the implementation of a set of search engine standards that also target on the best possible user experience. Having that statement in mind, it is easy to understand that a good web design is also good for the user.
Optimizing your Web Design
Developing quality content is important but it’s not the only part of your strategy that must be optimized. Displaying the content properly and having a solid hierarchy and easy navigation is the key for an effective web presence.
Tips for user friendly navigation and functionality
2. Group the content by relevance and use descriptive menu items to help users find easily the information that they are looking for.
3. Use text links in footer to support navigation. Text links are very useful both for the users and for the search engines.
4. Use breadcrumb navigation to allow users keep track of their location within your website and help search engines understand your website structure.
5. Consider each page as a landing page providing all the information to the user and inform him where he is and what to see next.
6. Place the logo, the primary message and the navigation above the fold. It is highly recommended to give the best possible first impression to the user.
7. Don’t change the template of your website in every category. It makes the navigation in your website more difficult for the average user.
8. Avoid horizontal scroll, it is not user friendly.
9. A time consuming loading website is a reason for higher bounce rate and lower rankings. Google has clearly stated that page loading speed is a ranking signal.
10. Get familiar with Google webmaster guidelines as it consists of useful tips for better user experience.
11. Avoid Pop ups- and unnecessary use of blurring images as they are annoying for most users.
13. Make use of html heading elements (H1 – H6) to include descriptive headlines and take advantage of their importance for the search engines.
14. Make proper use of relevant images in gif, jpg, or png formats that allow alt text support the online visibility efforts.
15. If you want your text to be crawled and indexed, don’t add it within images or flash elements.
Web Design and Marketing Elements
17. Make it as simple as possible for the user to understand the process of the conversion.
18. Add value to your website by featuring engaging content that enables users to interact, comment or share.
19. Make the content shareable by incorporating in your design the social media buttons.
20. Use appealing and descriptive images.
21. Always perform a cross culture check for multinational websites. Don`t forget that the menu, in some languages, requires more space than it does in English. Have this in mind before creating the design.
22. Make sure you reserve space for ad banners and don’t forget to use the Standard ad sizes.
23. Use suggestion plugins to provide options to the user and help him visit pages with relevant information.
24. An attractive and user friendly design is more likely to attract links, to rank better, to reduce bounce rate and to increase the average time on site.
Technical aspects of SEO friendly Website
26. Avoid using flash for navigation.
28. Make sure that the design fits to the standard screen resolution. Typically you should design the websites for 1024×768 screens. Also you can use your Google Analytics statistics to see what screen resolution is used by most of your visitors.
29. Test various browsers to ensure the proper rendering of your design and make your site cross browser.
30. Deactivate flash and other plugins to see the content as a search spider does. Alternatively you can use the Spider View feature of the Web SEO Analysis tool.
Last but not least you should not forget that the ability to understand and recognize what is best for the users, instead of focusing only on search engine bots, is what will help you improve your conversion rates and increase your sales. A good design, a well written content and a solid SEO campaign can coexist in within the same website.
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