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The 5 basic rules of SEO copywriting
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SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task.
Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.
Here are the 5 basic rules you need to follow while writing your texts:
1. Conduct Keyword Research
Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.
2. Write Descriptive Texts
Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.
3. Avoid Duplicate Content
Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page. You can check your site for duplicate content by using the tool Duplicate Content Check.
4. Mind the Keyword Usage
Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme.
Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.
5. Keyword Optimization – KeywordRank
Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site.
Keyword density should be higher for the most important terms of your page. Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page. You can use the Keyword Analyzer tool to perform such an analysis. Make sure you keep the KR relatively high for your important keywords and low the unimportant ones.
In addition to the above, the most important is to create a copywrite appealing to the visitors-consumers. Don’t forget that they are your website’s end users and they need to discover your products or services uniqueness, through a comprehensive and attractive website.
Tags: copywrite, keyword, keyword density, keywordrank, SEO, seo copywriting
16 Responses to “The 5 basic rules of SEO copywriting”
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Tina, great article, explains the blend of art and science in seo copy writing well.
Having a singular focus on good content “the art” (my natural bias) with out regard to the “the science” key word aspects is obviously detrimental to the results I would achieve. The converse applies.
And yes, I am absolute convert to the tools you provide on your site, they are excellent, in assisting me.
Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…
top seo tool…
I just want to let you know that I have benefited from the information here. Thanks a lot….
really good article. and thanks for the links to the tools as well. the last point is actually the one people forget about the most.
Really useful tipps – thank you very much for sharing and for your analysis tools. Its really appreciated.
Great tips – also remember that keyword use in the title tag is one of the most important factors in achieving high rankings
Exceptional post you have caused here! The web is stuffed of bad penning and I was grabbed by your clarity. Your decisions are accurate and I will instantly subscribe to your rss feed to remain up to date with your up emerging postings. Yes! I acknowledge it, your authorship style is astounding and i will now work harder on improving mine.
Fantastic Info Tina, Thanks to you for helping me to learn so much about SEO.
Hi,
Its very usefull article for beginner like me.
Thanks for posting
Sajith Anandan
well written and too the point – thanks
Tina, As always very wise advice to develop a successful internet marketing strategy. Thank you very much
I just sent this post to a bunch of my friends as I agree with most of what you’re saying here and the way you’ve presented it is awesome.
Nice & Great article . I wish I had something more insightful to see but you have pretty much covered The 5 basic rules of SEO copywriting. ThanX
Thank’s for posting such agreat article . With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. I wish I had something more insightful to see but you have pretty much covered The 5 basic rules of SEO copywriting. ThanX
Ok, fine, but what is the optimal keyword saturation/ density? No one seems able to tell me.
Is there a tool to see the KR before publish it on my site? If I have it in a word doc lets say?
Yah.. Really by the SEO Copyright we produce quality texts for the visitors of the website and target to specific search terms in order to rank highly in the search engine results for the optimization…