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The importance of Press Releases in Online Marketing Campaigns

(7 votes, average: 4.43 out of 5)

Posted by Tina on 23rd of September, 2009 at 10:20 to Marketing

In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources.

Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international social or political news, but for specific and more refined topics. Yahoo News has actually the largest online news audience worldwide.

By searching for a specific topic, numbers of press releases, optimized to be relevant to the topic, appear in the search engines from news sources.

Press Release Optimization

It is important to optimize your press releases for those major news search engines in order to efficiently promote your business, in 3 easy steps:

Add in your press release at least 3 relevant keywords according to your target audience. In this way users will be able to find the press release from the search engines.
Add links in your press release pointing to your website’s correspondent content.
Create a database of directories, news and press release submission websites according to your target audience. In this way you will be able to distribute them, keep a trace of your actions and publications.

If your press release has relevant keywords and links, the optimization’s benefits you can acquire from systematic press releases submission are considerable:

Higher ranking in news search engines
Directly reach your target audience
Increase your website’s visitors from news search engines
Increase your visitors’ database through your website’s newsletter or contact form
Increase your business visibility

So get your pen, write an optimized, clear and attractive press release and grab the opportunities that news search provides to reach your online audience!

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Tags: copywriting, press release

This entry was posted on Wednesday, September 23rd, 2009 at 10:20 and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

10 Responses to “The importance of Press Releases in Online Marketing Campaigns”

harshal says:

1 October 2009 at 14:45

Nic article. Informative.
harshal did not rate this post.
Marketing copywriter says:

1 October 2009 at 21:06

Very interesting post. Also, we need to persuade users using psychology, but sometimes we fail in what we think it must work.
Copywriters says:

1 November 2009 at 16:38

Very interesting post. On the other hand, good copywriters are very well considerated because they achieve very good results. For exemple, a good headline can make that much more people read your post. Richard Kein…
bonus casinos online says:

27 January 2010 at 08:12

The internet-savvy world has made online marketing one of the essential business and promotional strategies that companies can use to boost sales of the product and services. The popularity of Internet marketing and online business promotions is also due to the fact that web marketing has been proven to be one of the most cost-effective ways of capturing both existing and potential customers.
bonus casinos online did not rate this post.
Felicity Waters says:

26 February 2010 at 08:06

I just wish article writing would do itself!!!!
Felicity Waters did not rate this post.
Jim says:

2 March 2010 at 16:23

I know a guy who can help you with that Felicity.

Thanks Tina.Good advice. I believe the best SEO copy writing combines both compelling writing (enticing headline, etc) and the proper use of SEO optimization such as key words, links and tightly composed meta descriptions.
Jim did not rate this post.
Publicidad en Google says:

11 March 2010 at 00:56

congratulations, after reading this article, we can conclude that the press releases are an excellent business tool.
Publicidad en Google did not rate this post.
Courtney says:

10 June 2010 at 21:04

Whenever I suggest press releases for my writing clients, they are initially hesitant, thinking that press releases are something that are associated with traditional print publications. You’ve outlined some great ways to make press releases SEO friendly so you can get better results.
Courtney did not rate this post.
Press Release Services says:

20 July 2010 at 21:43

press releases in online marketing campaigns is bery important . it would be beneficial for online marketing
Press Release Services did not rate this post.
Christelle says:

23 July 2010 at 00:42

Nice article. I think that press releases are a good thing to have to improve your SEO results.

But I also think it is only one part of all the a-marketing efforts that can make your company be on the top ranks.
Christelle did not rate this post.