Internal Anchor links appear in Google Results
Posted by bbriniotis on 10th of September, 2009 at 16:44 to SEO
Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently.
A new interesting feature is that Google started inserting links in the Rich Snippets. Mainly you can see internal anchor links inside the description of the search results.
You can spot such an example by searching for `internal anchor` on Google.com

This new feature raises many questions:
- Are those links only affected by the anchor text of the link?
- Do they take into consideration the name of the anchor (#thename)?
- Is PageRank algorithm affected?
If we try to answer to those questions by examining only few examples, we can deduct that they are mainly affected by the anchor text, the context and less by the anchor’s name. PageRank algorithm is probably not affected, but we cannot be 100% affirmative about it.
We will conduct more research about the issue and when we have the results we will write a new blog post.
If you like this article, use the bookmark buttons on the right and share it with other users.
Tags: google, internal anchor, snippets

tools

(5 votes, average: 4.40 out of 5) 










Useful article, confirms the importance of anchor text in SEO, as it guides the googlebot in the content of our web site. Thank you.
This is very value information considering not many optimize for this and it could get very competitive.
Mark K.