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Internal Anchor links appear in Google Results

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Posted by bbriniotis on 10th of September, 2009 at 16:44 to SEO

Very Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently.

A new interesting feature is that Google started inserting links in the Rich Snippets. Mainly you can see internal anchor links inside the description of the search results.

 You can spot such an example by searching for `internal anchor` on Google.com

 Google Results internal-anchors

 This new feature raises many questions:

  • Are those links only affected by the anchor text of the link?
  • Do they take into consideration the name of the anchor (#thename)?
  • Is PageRank algorithm affected?

If we try to answer to those questions by examining only few examples, we can deduct that they are mainly affected by the anchor text, the context and less by the anchor’s name. PageRank algorithm is probably not affected, but we cannot be 100% affirmative about it.

We will conduct more research about the issue and when we have the results we will write a new blog post.

Tags: google, internal anchor, snippets

WL Marketing

17 Responses to “Internal Anchor links appear in Google Results”

  • markez linda says:

    Can you provide more information on this?

  • alex farguson says:

    Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.

  • bbriniotis says:

    @markez linda stat tuned, we will post more info on this soon. :)

  • Apparition des liens « ancre » internes dans les SERPs de Google » Antoine Leroux, Référenceur says:

    [...] Le blog SEOWebAnalytics a également écrit un article à ce sujet jeudi dernier (10 septembre, désolé je n’étais pas connecté de mercredi à lundi^^) : Internal Anchor links appear in Google Results. [...]

  • morison dony says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  • bbriniotis says:

    Thank you very much for your comments. Keep in mind that this site is on alpha version. ;)
    The best is yet to come.

  • Paul Newage says:

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the fantastic work Look forward to reading more from you in the future.

  • A. Reis Designs says:

    Great article, I can’t wait to find out more from your research. Regardless, optimizing anchor text is very important, and is an on-page SEO tactic that shouldn’t be overlooked.

  • zaaylo creeper says:

    out of my few blogs i found so many pages have been crawled. but not getting confidence. :(

  • Hipson Wisely says:

    Really nice post, Thanks again for a nice site.

  • Posicionamiento Web says:

    Useful article, confirms the importance of anchor text in SEO, as it guides the googlebot in the content of our web site. Thank you.

  • Mark Kilens says:

    This is very value information considering not many optimize for this and it could get very competitive.

    Mark K.

  • DylanGross says:

    Hello I am Dylan Goss and I love this forum and sheep. I hope to learn from most of you, thanks! ( yes joiing about the sheep)

  • Francesco says:

    I did not know about rich snippets, it seems a feature very interesting: thanks!

  • Lucas, Miami Web Design says:

    I have being working on adding anchor text links to all my pages and connecting all my pages among themselves. I hope this increases my rankings at Google. I also have added one way links.

  • Sydney Virtual Tours says:

    This is quite interesting, i have been trying to use anchor text links in my site as much as possible and trying to link to these anchors from external sites, is it beneficial if you include your keywords in the name of the anchor link and try to use this to promote your keywords e.g. domain.com/link#keyword

  • Apparition des liens « ancre » internes dans les SERPs de Google « « Référenceur Inside Référenceur Inside says:

    [...] sujet jeudi dernier (10 septembre, désolé je n’étais pas connecté de mercredi à lundi^^) : Internal Anchor links appear in Google Results. Ancres Interne en [...]

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