Internal Anchor links appear in Google Results

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Very Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently.

A new interesting feature is that Google started inserting links in the Rich Snippets. Mainly you can see internal anchor links inside the description of the search results.

 You can spot such an example by searching for `internal anchor` on Google.com

 Google Results internal-anchors

 This new feature raises many questions:

  • Are those links only affected by the anchor text of the link?
  • Do they take into consideration the name of the anchor (#thename)?
  • Is PageRank algorithm affected?

If we try to answer to those questions by examining only few examples, we can deduct that they are mainly affected by the anchor text, the context and less by the anchor’s name. PageRank algorithm is probably not affected, but we cannot be 100% affirmative about it.

We will conduct more research about the issue and when we have the results we will write a new blog post.

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  • morison dony

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

  • Paul Newage

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the fantastic work Look forward to reading more from you in the future.

  • A. Reis Designs

    Great article, I can’t wait to find out more from your research. Regardless, optimizing anchor text is very important, and is an on-page SEO tactic that shouldn’t be overlooked.

  • Posicionamiento Web

    Useful article, confirms the importance of anchor text in SEO, as it guides the googlebot in the content of our web site. Thank you.

  • DylanGross

    Hello I am Dylan Goss and I love this forum and sheep. I hope to learn from most of you, thanks! ( yes joiing about the sheep)

  • Lucas, Miami Web Design

    I have being working on adding anchor text links to all my pages and connecting all my pages among themselves. I hope this increases my rankings at Google. I also have added one way links.

  • Sydney Virtual Tours

    This is quite interesting, i have been trying to use anchor text links in my site as much as possible and trying to link to these anchors from external sites, is it beneficial if you include your keywords in the name of the anchor link and try to use this to promote your keywords e.g. domain.com/link#keyword

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