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Internal Anchor links appear in Google Results
Posted by bbriniotis on 10th of September, 2009 at 16:44 to SEOVery Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently.
A new interesting feature is that Google started inserting links in the Rich Snippets. Mainly you can see internal anchor links inside the description of the search results.
You can spot such an example by searching for `internal anchor` on Google.com

This new feature raises many questions:
- Are those links only affected by the anchor text of the link?
- Do they take into consideration the name of the anchor (#thename)?
- Is PageRank algorithm affected?
If we try to answer to those questions by examining only few examples, we can deduct that they are mainly affected by the anchor text, the context and less by the anchor’s name. PageRank algorithm is probably not affected, but we cannot be 100% affirmative about it.
We will conduct more research about the issue and when we have the results we will write a new blog post.
Tags: google, internal anchor, snippets
15 Responses to “Internal Anchor links appear in Google Results”
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(5 votes, average: 4.40 out of 5)
Can you provide more information on this?
Super-Duper site! I am loving it!! Will come back again – taking you feeds also, Thanks.
@markez linda stat tuned, we will post more info on this soon.
[...] Le blog SEOWebAnalytics a également écrit un article à ce sujet jeudi dernier (10 septembre, désolé je n’étais pas connecté de mercredi à lundi^^) : Internal Anchor links appear in Google Results. [...]
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
Thank you very much for your comments. Keep in mind that this site is on alpha version.
The best is yet to come.
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the fantastic work Look forward to reading more from you in the future.
Great article, I can’t wait to find out more from your research. Regardless, optimizing anchor text is very important, and is an on-page SEO tactic that shouldn’t be overlooked.
out of my few blogs i found so many pages have been crawled. but not getting confidence.
Really nice post, Thanks again for a nice site.
Useful article, confirms the importance of anchor text in SEO, as it guides the googlebot in the content of our web site. Thank you.
This is very value information considering not many optimize for this and it could get very competitive.
Mark K.
Hello I am Dylan Goss and I love this forum and sheep. I hope to learn from most of you, thanks! ( yes joiing about the sheep)
I did not know about rich snippets, it seems a feature very interesting: thanks!
I have being working on adding anchor text links to all my pages and connecting all my pages among themselves. I hope this increases my rankings at Google. I also have added one way links.