{"id":471,"date":"2010-04-06T13:31:19","date_gmt":"2010-04-06T10:31:19","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=471"},"modified":"2010-04-06T13:31:19","modified_gmt":"2010-04-06T10:31:19","slug":"the-easter-pagerank-update","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/the-easter-pagerank-update\/","title":{"rendered":"The Easter Eggs & The Easter PageRank Update"},"content":{"rendered":"

\"pagerankupdate\"Returning from Easter holidays the SEOs found a surprise: Google has once again updated the Toolbar PageRank<\/strong> values.<\/p>\n

For those of you who regularly check out the Google Webmaster Central Channel on YouTube this is actually not a big surprise. Matt Cutts has mentioned in the video “State of the Index 2009” (22:45) that generally they try to avoid<\/strong> doing big changes that might upset webmasters, before holidays.
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\nTo be accurate they seem to do those changes 1 day before Holidays. Keep in mind that the previous PageRank update took place on 31 December 2009<\/strong> while this one occurred on 3 April 2010<\/strong>.
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How “old” are the “new” PageRank values?<\/h2>\n

As you know the PageRank that you see on the toolbar is just a snapshot of the real value. Google calculates PageRank continuously<\/strong> but they usually update the toolbar 3-4 times per year. Additionally instead of releasing the actual PageRank values that they calculate, they publish a special rank that uses a logarithmic scale<\/strong> and that ranges from 0 to 10.<\/p>\n

Based on the analysis of our Database<\/strong> and on observations on many pages all over the web, we could say that those new values have been calculated between the 23nd and 24th of March<\/strong>.<\/p>\n

Are there any changes in the Algorithm?<\/h2>\n

Obviously it\u2019s too early to make any assumptions on whether a significant change took place on PageRank calculation algorithms. As always the winners of the game are the webmasters that use white hat link building techniques.<\/p>\n

If I had to make a guess on what it might have changed, I would say that Google continues to experiment on how to weight <\/strong>the links of the page. Obviously they tend to weight less the links placed on footer<\/a> and I believe that this trend continues. But again since I hate speculations I will play it safe and I will say nothing! \ud83d\ude09<\/p>\n

When should we expect the next update?<\/h2>\n

Matt Cutts has told us in the past that updating the PageRank every 3-4 months<\/a> is not something that Google does on purpose. Nevertheless, I think that it would be reasonable to say that the next PageRank update will take place on August 2010<\/strong>.<\/p>\n

Feel free to share your thoughts about the new PageRank update and to leave your comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Returning from Easter holidays the SEOs found a surprise: Google has once again updated the Toolbar PageRank values. For those of you who regularly check out the Google Webmaster Central Channel on YouTube this is actually not a big surprise. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/471"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/477"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}