{"id":3266,"date":"2013-04-01T07:44:52","date_gmt":"2013-04-01T07:44:52","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=3266"},"modified":"2013-04-01T07:44:52","modified_gmt":"2013-04-01T07:44:52","slug":"facebook-ads-the-must-have-list","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/facebook-ads-the-must-have-list\/","title":{"rendered":"Facebook Ads: The \u201cMust-Have\u201d List"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-3273\" title=\"social-media\" alt=\"social-media\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-580x435.jpg\" width=\"580\" height=\"435\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-580x435.jpg 580w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-400x300.jpg 400w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media.jpg 800w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<p>According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a dynamic and constantly changing social media landscape. WSA present you the check-list to keep in mind before the design of campaign.<\/p>\n<h2>Defined Cost and objectives<\/h2>\n<p>Estimate Cost-Per-Fan or Cost-Per-Engagement according to your final target so that you can measure campaign success effectively.<\/p>\n<h2>Specific Targeted Ads<\/h2>\n<p>Create targeted ads delivered to relevant audiences according certain criteria including demographic data and interests.<\/p>\n<h2>Full Exploitation of Image &amp; Space<\/h2>\n<p>Use the full space to add an image relevant to target audience having in mind the WOW factor when selecting it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-3274\" title=\"social-media-ads\" alt=\"social media ads\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-ads-580x402.jpg\" width=\"580\" height=\"402\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-ads-580x402.jpg 580w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-ads-432x300.jpg 432w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2013\/03\/social-media-ads.jpg 900w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/p>\n<h2>Benefit-oriented Headline<\/h2>\n<p>Emphasize on an eye-catching striking headline that promotes the main advantage user will benefit of and make them feel special if they take advantage of.<\/p>\n<h2>Compelling Body Copy<\/h2>\n<p>Suggest an original exclusive offer \u2013without grammar misspelling- while delivering exactly what you suggest (explicitly explained in landing page) and mind to avoid references to certain attributes like age or gender identity.<\/p>\n<h2>Full knowledge of specific guidelines<\/h2>\n<p>Consider Facebook restrictions about products like software, alcohol or pharmaceuticals.<\/p>\n<h2>Social action instead of purchase<\/h2>\n<p>Request to like or share or direct your target audience to a landing page using advertising in the Facebook context and not suggesting directly for a purchase.<\/p>\n<p>Finally, view your campaign in Facebook platform as an ongoing process and mind to always check campaign metrics to adjust campaign and maximize the ROI (return on investment)<br \/>\nGood luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a dynamic and constantly changing social media landscape. WSA present you &hellip; <a href=\"http:\/\/www.webseoanalytics.com\/blog\/facebook-ads-the-must-have-list\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3272,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/3266"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=3266"}],"version-history":[{"count":12,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/3266\/revisions"}],"predecessor-version":[{"id":3283,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/3266\/revisions\/3283"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/3272"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=3266"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}