{"id":3086,"date":"2013-02-12T10:37:42","date_gmt":"2013-02-12T10:37:42","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=3086"},"modified":"2013-03-12T08:41:15","modified_gmt":"2013-03-12T08:41:15","slug":"local-seo-how-to-reach-effectively-your-local-audience","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/local-seo-how-to-reach-effectively-your-local-audience\/","title":{"rendered":"Local SEO: How to reach effectively your local audience"},"content":{"rendered":"

\"mobile-local-seo\"<\/p>\n

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone\/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience.<\/p>\n

Increasing use of smartphones\/tablets<\/h2>\n

The growing number of users that use their smartphone or tablet devices increases exponentially which can be proven by various research findings. Recent findings from Pew Research Centre show that:<\/p>\n

As of August-September 2012:<\/p>\n

\u2022 85% of American adults have a cell phone
\n\u2022 45% of American adults have a smartphone
\n\u2022 25% of American adults have a tablet computer<\/p>\n

Of course the figures above are not based in theory, but practice itself proves that mobile is on the rise and thus it\u2019s essential for businesses to invest on their mobile presence and particularly when it comes on Local SEO.<\/p>\n

In order to see practically the exponential growth of mobile, you can see a comparison of a client with mobile presence\u2026 we are comparing its 2012 and 2011 mobile traffic. As it appears to be on the screenshot, there\u2019s an exponential growth on mobile traffic:<\/p>\n

Visits<\/strong>: +101.07%
\nUnique Visitors<\/strong>: +107.62%<\/p>\n

 <\/p>\n

 <\/p>\n

\"mobile-stats\"<\/p>\n

 <\/p>\n

If you already have set up a Google Analytics, how are you going to see this?<\/p>\n

(Click) Audience<\/b>\u00a0\u00a0Overview –><\/b>\u00a0(choose) Advanced Segments<\/b> (on default segments) –> (tick the box) Mobile Traffic<\/b><\/p>\n

In this way you are going to see the data available for your mobile traffic.<\/p>\n

User behaviour<\/h2>\n

What SMEs haven\u2019t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets.<\/p>\n

Similarly you can do the same thing for your tablet traffic!<\/p>\n

What can be considered as common knowledge is the fact that users (who use tablets\/smartphones) prefer to tap fewer keyphrases while they perform a query on mobile devices; on the other hand when it comes to desktop devices their online search behaviour changes.<\/p>\n

Ways to boost your local business<\/h2>\n

Onsite Optimization<\/h2>\n

So taking into consideration the aforementioned factors:<\/p>\n