{"id":2877,"date":"2012-12-03T09:15:23","date_gmt":"2012-12-03T09:15:23","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=2877"},"modified":"2012-12-03T09:15:23","modified_gmt":"2012-12-03T09:15:23","slug":"branded-non-branded-keywords-the-whole-truth","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/branded-non-branded-keywords-the-whole-truth\/","title":{"rendered":"Branded & Non Branded keywords: The Whole Truth"},"content":{"rendered":"

\"Keywords\"<\/p>\n

A common situation that many site owners often confront: branded keywords visits<\/strong> (visits generated from a search engine which include your company name or product brand) account for the major percentage of search traffic in comparison to the rest terms \u2013 the unbranded<\/strong> ones.<\/p>\n

What do they indicate?<\/h2>\n

Branded keywords are a good brand or product awareness indicator.<\/p>\n

A positive change in number of visits originating from Google searchers that look for your brand or product name means probably an effective offline or online campaign.<\/strong> Non-branded keywords traffic is driven mainly by competent paid or no<\/strong>n-paid<\/strong> search marketing<\/strong>.<\/p>\n

By analyzing a website\u2019s traffic, one can realize that in most cases, non-branded keywords are responsible for a significant percentage of new visitors while the branded keyword traffic mainly relates to returning visitors. Therefore, the assumption is that the value of non-branded keywords is more than important.<\/p>\n

How to monitor them?<\/h2>\n

Keywords bringing traffic from search engines are listed in the traffic source section of the Google Analytics Tool<\/strong>. Site content<\/strong> defines the keywords users will use to arrive at a website and these keywords will finally appear at Analytics Tool.<\/p>\n

\"analysis\"<\/p>\n

How to ”exploit” them?<\/h2>\n

The main purpose of the set-up, tracking and evaluation of search marketing efforts <\/strong>is to transform users originating from a non-branded keywords search traffic to a loyal branded one by tracking traffic from branded and non branded and then investing on acquisition of traffic<\/strong> from non-branded terms utilizing Google Analytics Data while contemplating different periods.<\/p>\n

What about the competition?<\/h2>\n

Non branded-traffic is more competitive in comparison to the branded one and as a consequence converting branded referrers<\/strong> at the expense of competition is a valuable tactic. A branded referrer is less likely to be a new customer <\/strong>while attracting a non-branded user and converting him is found to be more worthy and thus should be the objective of your SEO Strategy.<\/p>\n

Make a further research and explore <\/em><\/strong>Keyword Analyzer<\/em><\/strong><\/a> to check<\/em><\/strong> the <\/em><\/strong>density <\/em><\/strong>of <\/em><\/strong>your branded and non-branded keywords in your website.<\/em><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A common situation that many site owners often confront: branded keywords visits (visits generated from a search engine which include your company name or product brand) account for the major percentage of search traffic in comparison to the rest terms … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/2877"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=2877"}],"version-history":[{"count":10,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/2877\/revisions"}],"predecessor-version":[{"id":2895,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/2877\/revisions\/2895"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/2878"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=2877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=2877"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=2877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}