{"id":2118,"date":"2011-06-27T12:33:51","date_gmt":"2011-06-27T09:33:51","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=2118"},"modified":"2011-06-27T12:33:51","modified_gmt":"2011-06-27T09:33:51","slug":"social-media-a-promising-new-channel-or-another-internet-bubble","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/social-media-a-promising-new-channel-or-another-internet-bubble\/","title":{"rendered":"Social Media: A promising new channel or another Internet Bubble?"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/money-bags-twitter-facebook11.jpg\" alt=\"money-bags-twitter-facebook11\" title=\"money-bags-twitter-facebook11\" width=\"500\" height=\"268\" style=\"display:block; margin:0 0 10px 80px;\" \/>The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a <strong>promising new channel<\/strong> that can help them connect with their customers while others considered it another <strong>internet bubble<\/strong>. Of course as it happens in most of the cases the truth lies somewhere in the middle.<\/p>\n<h2>Social Media Statistics<\/h2>\n<div style=\"margin:10px 0 10px 0; text-align:center;\">\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/social-media-statistics.jpg\" alt=\"social-media-statistics\" title=\"social-media-statistics\" width=\"600\" height=\"314\" class=\"alignnone size-full wp-image-2128\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/social-media-statistics.jpg 600w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/social-media-statistics-300x157.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/social-media-statistics-500x261.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p>In order to understand the importance of social media and their impact on businesses let\u2019s check the following statistics:<\/p>\n<ul style=\"margin-top:15px;margin-bottom:15px;\">\n<li><strong>15%<\/strong> of social media users are more inclined to buy from brands that <strong>advertise<\/strong> in social media<\/li>\n<li><strong>25%<\/strong> are more likely to <strong>find out more<\/strong> about brands that advertise on social media sites<\/li>\n<li><strong>67%<\/strong> more likely to <strong>buy<\/strong> a brand they follow on Twitter<\/li>\n<li><strong>79%<\/strong> more likely to <strong>recommend<\/strong> a brand they follow on Twitter<\/li>\n<li><strong>75%<\/strong> of Brand \u2018Likes\u2019 on Facebook come from <strong>advertisements<\/strong><\/li>\n<li><strong>22%<\/strong> of Fortune 500 companies now have a public-facing <strong>blog<\/strong><\/li>\n<li><strong>42%<\/strong> of US companies used <strong>Social Media Marketing<\/strong> in 2008. (88% in 2012)<\/li>\n<li><strong>18%<\/strong> of new content found online is found through social media<\/li>\n<li><strong>46%<\/strong> of Internet users worldwide interact with social media on a daily basis<\/li>\n<li><strong>Twitter<\/strong>, <strong>Facebook<\/strong> and <strong>LinkedIn<\/strong> increased by <strong>100%<\/strong> their registered users in just 12 months<\/li>\n<\/ul>\n<p>Note that you can find more mind blowing social media stats on <a href=\"http:\/\/www.webpronews.com\/16-social-media-statistics-that-might-surprise-you-2011-01\" rel=\"nofollow\" target=\"_blank\">Web PRO News<\/a> and on <a href=\"http:\/\/www.socialmediaexplorer.com\/social-media-marketing\/social-media-statistics\/\" rel=\"nofollow\" target=\"_blank\">Social Media Explorer<\/a>.<\/p>\n<p>Of course the above statistics do not actually answer the real question which is \u201cwhat is the actual Return on Investment on Social Media campaigns\u201d? (After all let\u2019s not forget that using Statistics is probably the most scientific way to lie!)<\/p>\n<h2>Social Media ROI (or Return On Ignorance)<\/h2>\n<p>It\u2019s true, measuring the ROI of a Social Media campaign is not a straight forward process. Sure, you can measure the number of sales that you have generated from the campaigns and even see how your brand awareness has been affected, but is this all? Certainly not! How can you measure the knowledge that you acquired by <strong>interacting<\/strong> with your customers, by <strong>learning<\/strong> from what your clients are saying and by <strong>understanding<\/strong> their needs? These are probably few of the most important gains that you get after investing on Social Media Marketing.<\/p>\n<p>As we have explained in the past the evaluation of a social media campaign should not be done only based on the number of sales that you have generated but also based on the <strong>knowledge<\/strong> that you have acquired by connecting with your audience. Remember that social media can help you create a community around your brand and convert followers into loyal customers.<\/p>\n<div style=\"margin:10px 0 10px 0; text-align:center;\">\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/return-on-investment.jpg\" alt=\"return-on-investment\" title=\"return-on-investment\" width=\"598\" height=\"442\" class=\"alignnone size-full wp-image-2122\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/return-on-investment.jpg 598w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/return-on-investment-300x221.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2011\/06\/return-on-investment-405x300.jpg 405w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/>\n<\/div>\n<p>Of course it is obvious that Social Media will not provide the same results for all companies, industries, products and services. It\u2019s normal to see that B2C companies are benefitted more comparing to B2B. Also companies that sell products and services that target on very niche markets, usually don\u2019t find general purpose Social Networks such as Facebook very helpful. As we explained in the article \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/social-media-best-practices-for-businesses\/\">The Social Media best practices for Businesses<\/a>\u201d, make sure you conduct extensive <strong>research<\/strong> before you select the appropriate communication channels.<\/p>\n<h2>The effect of Social Media on Online Marketing<\/h2>\n<p>Developing a successful Social Media Marketing campaign will also affect the performance of other Marketing and Promotional activities. As we discussed in the past your SEO campaign is heavily affected by your Social Media reputation since <a href=\"http:\/\/www.webseoanalytics.com\/blog\/twitter-facebook-links-affect-seo-on-google-and-bing\/\">Twitter &amp; Facebook links affect the rankings on Google and Bing<\/a>. Moreover the Social Media layers that Google uses (especially the +1 button) will affect your <a href=\"http:\/\/www.webseoanalytics.com\/blog\/the-new-google-plus1-button-and-the-effects-on-seo\/\">PPC campaigns<\/a>. Last but not least, developing a solid social media campaign can help you engage users to promote your company via Word of Mouth and generate buzz around your brand.<\/p>\n<p>Social Media Marketing is a great new tool for Online Marketers and it has a lot of potentials. <a href=\"http:\/\/www.webseoanalytics.com\/blog\/7-tips-for-successful-social-media-campaigns\/\">Developing a successful social media campaign<\/a> is a difficult and time consuming task but if it is implemented correctly it can positively affect your business and improve your online reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new &hellip; <a href=\"http:\/\/www.webseoanalytics.com\/blog\/social-media-a-promising-new-channel-or-another-internet-bubble\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":2122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/2118"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/2122"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}