{"id":1681,"date":"2011-01-24T11:19:56","date_gmt":"2011-01-24T09:19:56","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1681"},"modified":"2011-01-24T11:19:56","modified_gmt":"2011-01-24T09:19:56","slug":"facebook-fan-pages-7-dos-and-7-donts","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/facebook-fan-pages-7-dos-and-7-donts\/","title":{"rendered":"Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development"},"content":{"rendered":"

\"50-percent-facebook-users\"
\nAs Facebook Fan Pages are considered a healthy starting point<\/strong> for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile.<\/p>\n

This week we share some Dos<\/strong> and Don`ts<\/strong> for your Fan Page community development focusing on the savoir vivre of this media.<\/p>\n

7 DOs for Facebook Community Development<\/h2>\n

1. Focus on the Content<\/h4>\n

Upload images<\/strong>, videos<\/strong>, texts and other media types around your brand, focusing on the interests of the community you want to build.<\/p>\n

2. Encourage Discussions<\/h4>\n

Try to engage<\/strong> users by asking and answering on various updates. People are more likely to interact to a human tone of voice instead of a cold corporate talking. Tip: Use @ before a user name to mention specific users \u2013like twitter)<\/p>\n

3. Setup Contests and games<\/h4>\n

Be creative<\/strong>! Motivate people to participate and add entertainment value to their online experience.<\/p>\n

4. Reward your fans<\/h4>\n

Why should I hit the \u201cLike\u201d button? Do you offer only information for your company and products? A way to attract more \u201cLike\u201d thumbs is to offer something special for your fans. (Vouchers<\/strong>, special offers<\/strong> etc)<\/p>\n

5. Promote your Fan Page<\/h4>\n

Add your Fan Page`s link in your website<\/strong>, blog<\/strong>, e-mail signatures newsletters and printed media.<\/p>\n

6. Create Custom Tabs<\/h4>\n

Create custom tabs with compelling images or videos. This could be a presentation of your company, a contest announcement or even an application<\/strong>.<\/p>\n

7. Be prepared to respond to negative reviews<\/h4>\n

These days people are more likely to express their negative reviews and comments straight to the brand. You should always be prepared to respond<\/strong> a negative review and you should not just try to hide it by deleting<\/strong> the post. This requires a specific policy and the right spokesperson to handle kind situations.<\/p>\n

\n\"fb_beaker-resized-600\"\n<\/div>\n

7 Don`ts for Facebook Community Development<\/h2>\n

1. Don`t invite all of your friends<\/h4>\n

You should not invite all of your friends but only the ones you believe that are interested<\/strong> in the page. It is really annoying to receive notifications and invitations from things you are not interested in or even dislike.<\/p>\n

2. Don`t leave the spam posts<\/h4>\n

Don`t let spam posts and links within Fan Page`s wall. This kind of moderation is not against freedom but it ensures that users will respect<\/strong> the community members.<\/p>\n

3. Don`t post from the same source<\/h4>\n

Don`t keep on posting only<\/strong> your website`s feed, even if you have a news media website.<\/p>\n

4. Don`t spam your users<\/h4>\n

Don`t send promotional<\/strong> notifications every day. It is not effective but annoying.<\/p>\n

5. Don`t forget the Privacy issues<\/h4>\n

Don`t upload images or videos and don\u2019t tag users without a given permission. Privacy<\/strong> is a sensitive part that you must be extra careful.<\/p>\n

6. Don`t create fake accounts<\/h4>\n

Don\u2019t create fake accounts<\/strong> to represent or support brands. Your target in a social media campaign is not to collect tons of fans or friends but to build relationships<\/strong>.<\/p>\n

7. Don`t be so serious<\/h4>\n

For the community managers: Don\u2019t take yourself so serious. People always enjoy a cool attitude<\/strong>.<\/p>\n

<\/div>\n

Don`t forget to like & share on Facebook this post if you like it. \ud83d\ude42<\/p>\n

<\/div>\n

Images by AboutShopLocal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired profile. This week we share some Dos … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,11],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1681"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/1685"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}