{"id":1396,"date":"2010-10-27T11:50:22","date_gmt":"2010-10-27T08:50:22","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1396"},"modified":"2010-10-27T11:50:22","modified_gmt":"2010-10-27T08:50:22","slug":"using-local-search-and-location-based-marketing-to-promote-your-business","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/using-local-search-and-location-based-marketing-to-promote-your-business\/","title":{"rendered":"Using Local Search and Location-Based Marketing to promote your business"},"content":{"rendered":"

\"mobile-search420x350\"The 7th<\/sup> free<\/strong> Online Marketing Lesson of StayOnSearch<\/a> is about Local Search<\/strong>. The author explains why the local search is becoming more and more important and shares few tips on how to optimize<\/strong> our local business listings (complete profile, proper categories, business proximity, local reviews, listing verification etc).<\/p>\n

In the lesson there is a list of useful tools and services that can help us submit<\/strong>, check<\/strong>, optimize<\/strong> and manage<\/strong> our listings. Additionally the ebook provides a list of do\u2019s and don\u2019ts that can help you optimize the content of your pages and your rankings (add your address\/city\/phone in your texts and meta-description, create individual location pages, avoid duplicate content, avoid keyword stuffing etc).<\/p>\n

Later in the course, we can find information about Micro formats<\/strong>. The author explains why they are important and how they can be used to help search engines find useful info about your business, illustrating all above with a useful example on how to use them.<\/p>\n

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The next part of the ebook describes briefly how using Local Group Deal Sites<\/strong> can help your business. It is suggested that selling through group deal sites can help you gain exposure<\/strong>, increase your brand awareness and reach new audience.<\/p>\n

Finally in the last part of the course, we find information about Location Based Marketing<\/strong>. The author explains that the wide-spread use of Smartphone devices can help us reach more effectively our target audience by sending them a targeted marketing message on their telephones, create new services and inform potential clients about special offers while being near our shop. Last but not least he mentions 2 new innovative social media networks<\/strong> (Foursquare and Gowalla) that can help you promote your business and increase customer loyalty.<\/p>\n

Once again we strongly<\/strong> recommend signing up<\/a> for the free 10-week course since it can help you optimize your local business listings and find new ways to promote your company.<\/p>\n

Additional Resources<\/h2>\n

If you want to learn more about how to use effectively the various social media networks and promote your business, we suggest you reading the following articles:<\/p>\n