{"id":1381,"date":"2010-10-25T13:14:12","date_gmt":"2010-10-25T10:14:12","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1381"},"modified":"2010-10-25T13:14:12","modified_gmt":"2010-10-25T10:14:12","slug":"how-to-create-an-effective-keyword-list","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/how-to-create-an-effective-keyword-list\/","title":{"rendered":"How to create an effective keyword list"},"content":{"rendered":"

\"keyword-ppl\"Are you wondering what is the best way to create an effective keyword list? Following up a previous article “Keyword Research: The Core of your SEO Strategy<\/a>\u00bb, this week we will focus on a real world example, we will discuss the actual needs and we will put the theory<\/strong> into<\/strong> practice<\/strong>.<\/p>\n

The real world example<\/h2>\n

In this example we will decide which keywords we will use for the landing page of a luxury hotel suite.\u00a0 Our client owns a 5 Star hotel<\/strong>, located in Mykonos Island and the room type of the page is a suite for honeymooners<\/strong>. \u00a0With that page we will try to attract high end profile visitors<\/strong> that match the hotel\u2019s target audience.<\/p>\n

Looking inside the visitor\u2019s mind<\/h2>\n

The above short brief, along with the marketing research<\/strong> that we have previously conducted for the client, give some important pieces of information that help us understand the industry, the competition and the needs<\/strong> of the client. \u00a0The next step is to come up with a list of keywords<\/strong> that describes<\/strong> the product of our client and that includes search terms that are more likely to be used by users. Thus on this step we will pretend to be a potential client and we will start by typing queries on the major search engines in order to find some related keywords and results.<\/p>\n

Analyzing Search Engine Results<\/h2>\n

First of all, let\u2019s assume that the potential visitor has already decided the destination (Mykonos) and the desired type of accommodation (suite). After typing some queries, the searcher starts refining<\/strong> search queries for more targeted terms such as Mykonos hotel suites, honeymoon hotels etc. Especially if Google instant is on, the searcher will receive suggestions and as a result he\/she will refine the queries much faster and easier.<\/p>\n

\n\"google-suggest-example\"<\/div>\n

Using Google Search during Keyword Research is a must because Google Suggest, Google Instant and Google Wonder Wheel<\/strong> can help you find easily relevant<\/strong> and popular terms<\/strong>. Nevertheless there are several other great sources of information that you can use. For example if the website has already a page for honeymoon suites, you can also retrieve keywords from the Web Analytics Reports. Even better, if there is a PPC campaign targeting on honeymoon it is a great opportunity to gain useful insights from the actual searchers.<\/p>\n

\n\"wonder-wheel\"\n<\/div>\n

Selecting the targeted keywords<\/h2>\n

After brainstorming and gathering a large list of keywords from various sources, we need to refine<\/strong> it and keep the most important terms. We mainly try to keep the keywords that describe better our page and that are more likely to be used by our users. In this example we decided to use the following as our main keywords:<\/p>\n