{"id":1282,"date":"2010-10-11T11:04:03","date_gmt":"2010-10-11T08:04:03","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1282"},"modified":"2010-10-11T11:04:03","modified_gmt":"2010-10-11T08:04:03","slug":"6-tips-for-effective-call-to-action","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/6-tips-for-effective-call-to-action\/","title":{"rendered":"6 Tips for effective call to action"},"content":{"rendered":"

\"call-to-action\"
\nOnce you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop an effective<\/strong> call to action.<\/p>\n

What is a call to action?<\/h2>\n

Call to action is a simple way to interact directly with your online visitors and encourage them to take an immediate<\/strong> action after reading your website\u2019s content or viewing your pages. Call to action copywriting is usually written as a declarative<\/strong> or imperative statement<\/strong>, such as \u201cBuy Now\u201d, \u201cClick Here\u201d, \u201cCheck it out\u201d. It targets on enticing your website visitors to react immediately and take actions.<\/p>\n

How to display a call to action?<\/h2>\n

This depends on what your objective<\/strong> is. For example if you want to persuade your visitors to register, subscribe, vote, buy, bookmark or give you their feedback then the call to action can be displayed as a link pointing on a specific page of your website, as a banner linking to your social media channels, as a web form or button etc. The key factor for success is to make the process as easy<\/strong> as possible and allow your visitors to respond directly<\/strong>. Make sure you create a simple<\/strong> and clear<\/strong> message with compelling urgency to reply.<\/p>\n

\"landing<\/div>\n

Here are some quick and easy tips to boost your sales via effective call to action techniques:<\/p>\n

1. Define your objectives<\/h2>\n

For a targeted and successful call to action, you first need to set your business goals. Ask yourself what do you want to achieve and what your primary target is? Once you define a clear objective<\/strong> per page, you will be able to create the appropriate call to action.<\/p>\n

2. Place it strategically<\/h2>\n

To attract the visitors and make them notice your call to action while visiting your website, you need to place it on a strategic location<\/strong> for direct visibility. It should stand on its own, ideally on the top half of your web page so that users see it immediately.<\/p>\n

3. Make it clear and simple<\/h2>\n

To make sure the visitors react and respond to your call to action, you need to make it clear<\/strong>, simple<\/strong> and achievable<\/strong>. Do not confuse them with many options and make them lose their attention. Explain clearly what you want them to do and don\u2019t forget that each call to action should be distinctive<\/strong>.<\/p>\n

4. \u00a0Write persuasive calls to action<\/h2>\n

Use the imperative tense in your copy and try to communicate a sense of urgency<\/strong> to make your visitors react immediately. You can do this is by using words like \u201ccall now\u201d, \u201cbuy now\u201d \u201cregister\u201d or \u201csubscribe\u201d in phrases that will entice them to perform the action or by setting deadlines<\/strong>. Using a simple \u201csubmit\u201d or \u201cread more\u201d will not bring the same sense of urgency or good deal to the readers as \u201corder until March 15th<\/sup> and get a free gift\u201d.<\/p>\n

\"deadline\"<\/div>\n

5. Limit the number of calls to action per page<\/h2>\n

You can have more than one call to action in your website but there is no need to post them all in one single page. Add your primary importance<\/strong> call to action on your homepage<\/strong> and dispatch the other calls to action on your other website pages according to their content.<\/p>\n

6. Emphasize on the design<\/h2>\n

Except of the call to action text and headline, you need to create a visual<\/strong> that will directly attract<\/strong> the visitor\u2019s attention. Use big call to action buttons and graphic designs that will emphasize your message and make it contrast with the rest of the page.<\/p>\n

Don\u2019t forget to test<\/strong> different calls to action and compare<\/strong> their results. Experiment<\/strong> and see which works best and which effectively interact with your visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once you have carefully designed, developed and optimized your online presence and you have created an SEO friendly website, your next goal is to use it to generate revenue and increase your sales. To achieve that, you need to develop … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1282"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=1282"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/1288"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=1282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=1282"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=1282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}