{"id":1276,"date":"2010-10-05T12:09:39","date_gmt":"2010-10-05T09:09:39","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1276"},"modified":"2010-10-05T12:09:39","modified_gmt":"2010-10-05T09:09:39","slug":"the-basic-concepts-of-search-engine-optimization-by-stayonsearch","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/the-basic-concepts-of-search-engine-optimization-by-stayonsearch\/","title":{"rendered":"The Basic concepts of Search Engine Optimization by StayOnSearch"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/10\/seo-techniques.jpg\" alt=\"seo-techniques\" title=\"seo-techniques\" width=\"600\" style=\"display:block; margin:0 0 10px 25px; \"\/>The forth <strong>free<\/strong> Online Marketing Lesson of <a href=\"http:\/\/www.stayonsearch.com\/\" rel=\"nofollow\" target=\"_blank\">StayOnSearch<\/a> is about Search Engine Optimization. In this course Mark goes through the basic concepts and techniques of SEO. He starts by discussing the importance of Domain Age, Domain Authority, SEO Friendly Hosting and Domain Credibility.<\/p>\n<p>Then he focuses on <strong>on-page optimization<\/strong> and he describes briefly the main techniques that are used in order to fine-tune the texts of a website (Optimization of Titles, Meta-Descriptions, Alts, H1-6, etc). Additionally he elaborates on the importance of URL structure and of Loading Time.<\/p>\n<p>Later in the course he focuses on <strong>off-page optimization<\/strong> techniques and mainly on link building. At the end of the ebook Mark describes few popular Blackhat techniques that you should <strong>avoid<\/strong> at all costs and he discusses the importance of Website usability. If you are new to SEO we <strong>strongly<\/strong> recommend you to read carefully this lesson and <a href=\"http:\/\/www.stayonsearchcourse.com\/signup.php\" rel=\"nofollow\" target=\"_blank\">signing up<\/a> for the free 10-week course.<\/p>\n<h2>Additional Resources<\/h2>\n<p>In our blog you can find lots of interesting articles on SEO that can help you learn basic and advanced SEO techniques. Here are few posts that we highly recommend you to read:<\/p>\n<ul>\n<li>The guide \u201cWhy my SEO campaign      Failed?\u201d part 1-4 describes common SEO mistakes on <a href=\"http:\/\/www.webseoanalytics.com\/blog\/common-on-page-optimization-mistakes\/\">Onpage      Optimization<\/a>, <a href=\"http:\/\/www.webseoanalytics.com\/blog\/common-web-development-mistakes\/\">Web      Development<\/a>, <a href=\"http:\/\/www.webseoanalytics.com\/blog\/common-link-structure-mistakes\/\">Link      Structure<\/a> and <a href=\"http:\/\/www.webseoanalytics.com\/blog\/common-link-building-mistakes\/\">Link      Building<\/a>.<\/li>\n<li>The HowTo article \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/how-to-optimize-page-titles-and-improve-click-through-rates\/\">How      to optimize page Titles and improve click through rates<\/a>\u201d describes one      of the most effective whitehat SEO techniques.<\/li>\n<li>The 2 articles \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/duplicate-content-the-effects-on-search-engine-rankings\/\">Duplicate      Content: the effects on Search Engine Rankings<\/a>\u201d &amp; \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/duplicate-content-how-to-solve-the-problem\/\">Duplicate      Content: How to solve the problem<\/a>\u201d explain in detail the Duplicate      Content issue and they propose ways to solve the problem.<\/li>\n<li>Finally in the previous      articles \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/robotstxt-metarobots-relnofollow-the-impact-on-seo\/\">The      robots.txt, META-robots &amp; rel=nofollow and their impact on SEO<\/a>\u201d, \u00a0\u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/multiple-domains-vs-subdomains-vs-folders-in-seo\/\">Multiple      Domains vs Subdomains vs Folders in SEO<\/a>\u201d and \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/link-structure-analyzing-the-most-important-methods\/\">Link      Structure: Analyzing the most important methods<\/a>\u201d we saw few more      advanced subjects in SEO.<\/li>\n<\/ul>\n<h2>The SEO Tools you must use<\/h2>\n<p>The SEO seems a complicated technique because you must have always in mind lots of different parameters and have good understanding on how each action affects your campaign. Thankfully there are several tools that can simplify this process. For those of you who are interested in improving their Search Engine Rankings and the SEO Status of their websites, we recommend you the following SEO Tools:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.webseoanalytics.com\/free\/seo-tools\/link-structure.php\">Link Structure<\/a>: This tool enables you to <strong>analyze<\/strong> &amp; <strong>optimize<\/strong> the link structure of your pages. It can be used to      optimize your <strong>PageRank<\/strong> flow and      make your website more effective.<\/li>\n<li><a href=\"http:\/\/www.webseoanalytics.com\/free\/seo-tools\/backlink-analysis.php\">Backlink Analysis<\/a>: The Backlink Analyzer is a      valuable tool that helps you analyze the <strong>link building strategy<\/strong> of your website and of your      competitors. This information can help you determine on which keywords you      should focus and which keywords are more likely to achieve <strong>high Rankings<\/strong> on Search Engines.<\/li>\n<li><a href=\"http:\/\/www.webseoanalytics.com\/free\/seo-tools\/web-seo-analysis.php\">Web SEO Analysis<\/a>: The tool creates a complete      SEO Analysis and it enables you to get a close look on the strong and weak      points of your competitors. Also use this tool to create a <strong>complete SEO report<\/strong> for your      website and optimize your SEM strategy.<\/li>\n<li><a href=\"http:\/\/www.webseoanalytics.com\/free\/seo-tools\/keyword-competition-checker.php\">Keyword Battle<\/a>: This Keyword Ranking tool      enables you to <strong>compare<\/strong> your      website\u2019s and your competitor\u2019s Rankings for a list of keywords on the      Search Engine of your choice. This is a great tool to monitor the effectiveness      of your SEO campaign.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The forth free Online Marketing Lesson of StayOnSearch is about Search Engine Optimization. In this course Mark goes through the basic concepts and techniques of SEO. He starts by discussing the importance of Domain Age, Domain Authority, SEO Friendly Hosting &hellip; <a href=\"http:\/\/www.webseoanalytics.com\/blog\/the-basic-concepts-of-search-engine-optimization-by-stayonsearch\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1276"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}