{"id":1223,"date":"2010-09-29T11:58:42","date_gmt":"2010-09-29T08:58:42","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1223"},"modified":"2010-09-29T11:58:42","modified_gmt":"2010-09-29T08:58:42","slug":"the-paid-search-and-the-use-of-ppc-strategies","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/the-paid-search-and-the-use-of-ppc-strategies\/","title":{"rendered":"The Paid Search and the use of PPC Strategies"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/ppc-ads.jpg\" alt=\"ppc-ads\" title=\"ppc-ads\" width=\"600\" height=\"365\" style=\"margin:0 0 10px 25px; display:block;\" \/>The third lesson of the free 10-week Internet Marketing course of <a href=\"http:\/\/www.stayonsearch.com\/\" target=\"_blank\" rel=\"nofollow\">StayOnSearch<\/a>, focuses on <strong>Paid Search<\/strong> and it discusses the use of <strong>Pay-Per-Click Strategies<\/strong> in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing how a PPC account is structured and what are the main parts (Account, Campaigns, Ad Groups, Keywords, etc).<\/p>\n<p>Then the ebook describes how to create <strong>effective<\/strong> <strong>advertisements<\/strong> and it compares one successful and one less successful PPC ad. Later in the course the author discusses the importance of <strong>Ad Targeting<\/strong> and he mentions the various tools and techniques that are used (Geo-Targeting, Negative Keywords, Match Type, Pay Parting, A\/B Split Test Ads, Bidding etc). Thereafter the lesson describes what <strong>Google Quality Score<\/strong> is and it analyzes some of the main factors that are taken into consideration (Click through rate, Keyword Relevancy, Account Historical Performance, Ad Copy, Destination Landing Page Quality, Landing Page Load Time etc).<\/p>\n<p>Finally the ebook closes by describing the importance of creating <strong>effective landing pages <\/strong>for the Advertisements and of using <strong>call to action<\/strong> messages to increase your conversion rates. We believe that this lesson is very important for those of you who are interesting on launching PPC campaigns, so we strongly recommend to <a href=\"http:\/\/www.stayonsearchcourse.com\/signup.php\" target=\"_blank\" rel=\"nofollow\">signing up<\/a> for the <strong>free<\/strong> 10-week course.<\/p>\n<h2>Additional Resources<\/h2>\n<p>In the past we have published on our blog lots of interesting PPC &amp; Online Marketing articles that can help you create successful ad campaigns and build effective landing pages:<\/p>\n<ul>\n<li>The article \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/internet-advertising-run-long-or-short-term-campaigns\/\">Internet      Advertising: Run Long or Short Term Campaigns?<\/a>\u201d explains when someone      should run long term and short term PPC campaigns.<\/li>\n<li>The articles \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/successful-copywriting-for-ppc-ads\/\">Successful      Copywriting for PPC Ads<\/a>\u201d and \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/introduction-to-ppc-campaigns-keyword-selection\/\">Introduction      to PPC campaigns: Keyword Selection<\/a>\u201d analyze the importance of the Ad      Copy and discuss the keyword selection methods that should be used.<\/li>\n<li>The guide \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/how-to-measure-the-effectiveness-of-a-ppc-campaign\/\">How      to measure the effectiveness of a PPC campaign<\/a>\u201d describes the methods      that can be used in order to measure the effectiveness of a PPC campaign.<\/li>\n<li>Finally the article \u201c<a href=\"http:\/\/www.webseoanalytics.com\/blog\/build-effective-landing-pages-to-increase-conversion-rates\/\">Build      effective landing pages to Increase conversion rates<\/a>\u201d focuses on the      importance of creating effective landing pages and on how you can ensure      that you will turn traffic into sales.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The third lesson of the free 10-week Internet Marketing course of StayOnSearch, focuses on Paid Search and it discusses the use of Pay-Per-Click Strategies in order to Drive Relevant Traffic to a website. The course starts with the basics, analyzing &hellip; <a href=\"http:\/\/www.webseoanalytics.com\/blog\/the-paid-search-and-the-use-of-ppc-strategies\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,8],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1223"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=1223"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/1226"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=1223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=1223"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=1223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}