{"id":1165,"date":"2010-09-27T02:40:30","date_gmt":"2010-09-26T23:40:30","guid":{"rendered":"http:\/\/www.webseoanalytics.com\/blog\/?p=1165"},"modified":"2010-09-27T02:40:30","modified_gmt":"2010-09-26T23:40:30","slug":"multiple-domains-vs-subdomains-vs-folders-in-seo","status":"publish","type":"post","link":"http:\/\/www.webseoanalytics.com\/blog\/multiple-domains-vs-subdomains-vs-folders-in-seo\/","title":{"rendered":"Multiple Domains vs Subdomains vs Folders in SEO"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" style=\"display:block; margin:0 0 10px 25px;\" title=\"subdomains\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/subdomains.jpg\" alt=\"subdomains\" width=\"600\" height=\"352\" \/>Usually the most important decisions in SEO are the ones that affect the <strong>structure<\/strong> of the website. A popular SEO debate is if one should use <strong>multiple<\/strong> <strong>domains<\/strong>, <strong>sub-domains<\/strong> or <strong>folders<\/strong> when he\/she has <strong>multilanguage<\/strong> websites or various main <strong>categories\/activities<\/strong>. <\/p>\n<p>This decision can heavily affect the performance of the Website in the major search engines and if someone makes the wrong call, it is <strong>extremely difficult<\/strong> to make changes. The truth is that there is <strong>not<\/strong> a single best practice, since all of the aforementioned methods have several pros and cons. In this article, we\u2019ll discuss when it is advisable to use different domains, subdomains and folders and we\u2019ll analyze how each method affects the SEO campaign.<\/p>\n<div style=\"height:5px\"><\/div>\n<p>Below you will find one example URL for each method:<\/p>\n<ul>\n<li><span style=\"color:#a1b61f;\">www.example.fr<\/span> (multiple domains)<\/li>\n<li><span style=\"color:#a1b61f;\">fr.example.com<\/span> (subdomains)<\/li>\n<li><span style=\"color:#a1b61f;\">www.example.com\/fr\/<\/span> (folders)<\/li>\n<\/ul>\n<div style=\"height:5px\"><\/div>\n<p>In order to get a <strong>holistic view<\/strong> of the issue we will examine the effects on many different factors. We\u2019ll discuss how <strong>Geographical targeting<\/strong> (GEO Targeting) can be achieved in each case, whether any <strong>Authority\/Trust\/Domain Strength<\/strong> passes from the original Domain, how the <strong>SERPs<\/strong> (Search Engine Results Pages) are affected, whether <strong>Sitelinks<\/strong> are supported, what is the degree of <strong>Control<\/strong> over the website, what is the degree of freedom that we have in terms of <strong>Design &amp; Web Structure<\/strong> and how <strong>Link building<\/strong> and <strong>Link structure<\/strong> are affected.<\/p>\n<h2>GEO Targeting<\/h2>\n<p>As we all know, the major Search engines usually serve different results for the same keywords in different countries. Several factors are taken into account such as the <strong>language<\/strong> of the page, the <strong>IP<\/strong> of the server, the <strong>country code <\/strong>(.gr, .fr, .de) of the domain (ccTLD), the <strong>language<\/strong> of the websites that <strong>link<\/strong> to our domain, the <strong>settings<\/strong> in the Google Webmaster Console, the META-geo tags (supported only by Bing and Yahoo) and more.<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1172\" title=\"geotargeting\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/geotargeting.jpg\" alt=\"geotargeting\" width=\"600\" height=\"376\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/geotargeting.jpg 600w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/geotargeting-300x188.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/geotargeting-478x300.jpg 478w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<p>Usually the best solution from the <strong>geographical targeting<\/strong> point of view is to have multiple domains. This method allows you to create different websites with the country code TLD of your choice (when there are no law restrictions), to use the META-geo tags, to have different servers around the world and to use IP addresses from the targeted country. If a generic TLD is used (.com, .net etc), you are also able to set the Geo Targeting from Google Webmaster Console. The second best solution is to have multiple subdomains and use META-geo tags, have different IPs and set the Geo Targeting from Google Webmaster Console. Finally by having Folders you can only use META-geo tags and Geo Targeting from Google Webmaster Console.<\/p>\n<h2>Authority, Trust &amp; Domain Strength<\/h2>\n<p>Search engines use several metrics to determine the <strong>authority<\/strong>, the <strong>trust<\/strong> and the <strong>strength<\/strong> of a domain. Those metrics are very important since they can heavily affect the search engine results. This is the reason why in some queries, less targeted and low PageRank pages that belong to high authority websites, appear on the top of the search engine results (for example Wikipedia).<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1178\" title=\"backlink-analysis\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/backlink-analysis.jpg\" alt=\"backlink-analysis\" width=\"647\" height=\"276\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/backlink-analysis.jpg 647w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/backlink-analysis-300x127.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/backlink-analysis-500x213.jpg 500w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/div>\n<p>So the question is which of the 3 methods keeps the Authority, the Trust and the strength of the main domain? From this point of view the best choice is to use Folders (ex: <span style=\"color:#a1b61f;\">www.example.com\/blog\/<\/span>). Since the folders are part of the main site, all of the domain metrics are maintained. When you use different domains (ex: <span style=\"color:#a1b61f;\">www.example-blog.com<\/span>) then none of those metrics pass to the new domain.<\/p>\n<p>So the question is what happens when you use subdomains (ex: <span style=\"color:#a1b61f;\">blog.example.com<\/span>)? The SEO community has suggested several theories in the past on this topic. Experiments showed that in some cases, when the main domain has a relatively <strong>small amount of subdomains<\/strong>, part of the authority passes to the subdomain. According to other theories, the subdomains are handled like <strong>different domains<\/strong> and thus none of those metrics pass to them.<\/p>\n<p>WebSEOAnalytics.com team has done <strong>extensive analysis<\/strong> in the past on the Data that we collect from the reports of our SEO tools. Based on those data there are strong indications that a <strong>part<\/strong> of Authority and Trust passes to the subdomains only when the domain has a <strong>small number of subdomains<\/strong> and when the <strong>link structure<\/strong> of the main website passes enough link juice to them. An additional factor can be whether the subdomain keeps the same website and link structure as the main website. On the contrary, when the number of subdomains is too great (ex: <span style=\"color:#a1b61f;\">blogspot.com<\/span>) and when there are no links pointing to them from the main domain, then no authority or trust is inherited.<\/p>\n<h2>Search Engine Results Pages (SERPs)<\/h2>\n<p>When for a particular query a website has more than 1 page appearing on the SERPs, there are increased probabilities of getting <strong>more traffic<\/strong>. Nevertheless usually search engines avoid showing more than 2 results from the same website in order to increase <strong>diversity<\/strong> and ensure the <strong>quality<\/strong> of the results.<\/p>\n<p>So in this case, using different domains can lead to multiple appearances on the SERPs. Also it is clear that usually by using Folders you can\u2019t get more than 2 pages on the SERPs. So the question is what happens when we use subdomains? As we saw above, one SEO theory suggests that Google is supposed to handle subdomains as <strong>totally different domains<\/strong>. But if this was always true, should not we see more often multiple subdomains in the SERPs? In order to answer this question we need to take a closer look on how search engines work.<\/p>\n<p>Google uses anti-\u201chost crowding\u201d algorithms to ensure that the user receives results from different sources. Almost 3 years ago, Matt Cutts has provided information on this subject in his article \u201c<a rel=\"nofollow\" href=\"http:\/\/www.mattcutts.com\/blog\/subdomains-and-subdirectories\/\" target=\"_blank\">Subdomains and subdirectories<\/a>\u201d (Note that since the article is old, there might be <strong>significant<\/strong> changes in those algorithms). He suggested that in most cases their algorithms ensure that no more than 2 results appear on the SERPs from the same domain <strong>or subdomain<\/strong>. Nevertheless there are cases (for example when we search for \u201c<a rel=\"nofollow\" href=\"http:\/\/www.google.com\/search?q=hp\" target=\"_blank\">hp<\/a>\u201d) where the SERPs include results from different subdomains. By searching for <strong>similar terms<\/strong> that include the brand names of big companies, it becomes clear that in such cases <strong>sub-domains<\/strong> are <strong>favoured<\/strong> against pages from the same domain.<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1175\" title=\"serp-hp\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/serp-hp.jpg\" alt=\"serp-hp\" width=\"455\" height=\"254\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/serp-hp.jpg 455w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/serp-hp-300x167.jpg 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/><\/div>\n<p>In order to be understand how subdomains are handled by the search engines, we need to know exactly how they work and thus we can\u2019t give a define answer. Nevertheless as we said above extensive analysis on SERPs &amp; SEO experiments showed that by using subdomains you can get <strong>more than 2 results<\/strong> on the same SERP for particular search queries.<\/p>\n<h2>Sitelinks support<\/h2>\n<p>The sitelinks are links to internal pages that appear in some SERPs in order to help the users navigate the website. They are generated <strong>algorithmically<\/strong> but webmasters can select the most relevant sitelinks from the Google Webmaster Console.<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1176\" title=\"sitelinks-hp\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/sitelinks-hp.jpg\" alt=\"sitelinks-hp\" width=\"424\" height=\"133\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/sitelinks-hp.jpg 424w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/sitelinks-hp-300x94.jpg 300w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/div>\n<p>Sitelinks are supported for both Folders and subdomains. Obviously since the addon domains are different websites, they can\u2019t appear in the sitelinks of the main domain.<\/p>\n<h2>Website Control<\/h2>\n<p>The most <strong>straightforward<\/strong> and <strong>safe<\/strong> solution is to use Folders, because no special code is needed to handle the different parts of the website. This solution allows you to <strong>control easier<\/strong> your website, simply because all of its parts are integrated.<\/p>\n<p>Creating multiple subdomains usually means that you have additional parts of the website that need to be handled separately. As we said earlier the sub domains can be hosted on the same or on different servers, they can execute the same code or have a completely different technology to support them. The same happens when you use multiple domains. Of course from one point of view this gives you the <strong>freedom<\/strong> to handle those parts differently from the main website (see below), but this certainly is going to create additional costs for you.<\/p>\n<h2>Design &amp; Web Structure Freedom<\/h2>\n<p>Mainly for <strong>usability<\/strong> reasons, when we create a website, we tend to keep the same design and structure across all the pages. This helps users <strong>navigate easier<\/strong> and find <strong>faster<\/strong> what they are looking for. Additionally by keeping the same website structure we help search engines understand which are the <strong>basic components<\/strong> of our website (menus, footers, headers, etc). That is why when we use folders, which are considered to be parts of the same website, we usually tend to have a similar layout in all pages.<\/p>\n<p>On the other hand, when we use subdomains, we can consider them as different websites and thus we can have a different layout and website structure. The same applies when we use different domains. Especially when we have <strong>multilanguage<\/strong> (or multicultural) websites, where the menu, the categories or even the philosophy of the website might be different, using separate domains or sub domains can be a great solution.<\/p>\n<h2>Link Building &amp; Link Structure<\/h2>\n<p>When you use Folders the link building campaign of your website is not affected. Depending on your plan, you can add the links <strong>directly<\/strong> to your homepage, or place them on the <strong>internal pages<\/strong> to <strong>boost<\/strong> their rankings. Additionally in this case you can manipulate your link structure in order to flaw the link juice to the most <strong>important<\/strong> <strong>pages<\/strong> of your Website.<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-790\" title=\"linkbuilding\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/07\/linkbuilding.jpg\" alt=\"linkbuilding\" width=\"461\" height=\"320\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/07\/linkbuilding.jpg 461w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/07\/linkbuilding-300x208.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/07\/linkbuilding-432x300.jpg 432w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/div>\n<p>When you use subdomains and especially when you have different domains, it is highly recommended to launch separate link building campaigns for them. You will need to ensure that those subdomains\/domains receive <strong>enough links<\/strong> from external domains in order to <strong>speedup indexing<\/strong> and <strong>increase authority<\/strong>, <strong>trust<\/strong> and <strong>PageRank<\/strong>. Additionally in the case of subdomains make sure that you place links from the <strong>parent domain<\/strong>. Finally when you have multiple domains make sure you <strong>cross link<\/strong> them in a <strong>whitehat<\/strong> and transparent way (avoid hidden links and cloaking).<\/p>\n<h2>Should I use multiple Domains, Subdomains or Folders?<\/h2>\n<p>So this is the point were we covered almost every aspect and you have to make the <strong>decision<\/strong>. Obviously it\u2019s up to you to decide which of the 3 methods suits you best. Below you will find the most common uses of each method.<\/p>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1187\" title=\"domain-ppl\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/domain-ppl.jpg\" alt=\"domain-ppl\" width=\"600\" height=\"200\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/domain-ppl.jpg 600w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/domain-ppl-300x100.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/domain-ppl-500x166.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<h4>When you should use Multiple Domains<\/h4>\n<p>Multiple domains are used when we want to be <strong>very GEO targeted<\/strong> and when we have enough <strong>content<\/strong> and <strong>resources<\/strong> to support all these websites. This solution allows us to have different website layout, structure and categories and it helps us increase the <strong>number of results in SERPs<\/strong>. Creating Microsites is a good way to promote individual products and services and they can help you achieve <strong>better rankings <\/strong>especially if you can incorporate the main targeted search terms in the domain name. There are several business, marketing and SEO reasons that can affect your decision on whether you should have multiple domains, but we will analyze them in another article.<\/p>\n<p>Examples:<\/p>\n<p><span style=\"color:#a1b61f;\">www.example.com<\/span><br \/>\n<span style=\"color:#a1b61f;\">www.example.de<\/span><br \/>\n<span style=\"color:#a1b61f;\">www.example-blog.com<\/span><br \/>\n<span style=\"color:#a1b61f;\">www.micro-example-product.com<\/span><\/p>\n<h4>When you should use Sub-domains<\/h4>\n<p>Subdomains are used when you have different <strong>products<\/strong> and <strong>services<\/strong> that you want to present by using a different website structure (Google does this for several products such as Adwords, Google Docs etc). Also they can be used for GEO targeting, or for <strong>increasing your results in SERPs<\/strong>. In many cases websites use subdomains because they use hosted blog services to power their blogs. Finally for dynamic multilanguage websites, subdomains are a great solution because they can be easily coded and they can achieve good SEO Results.<\/p>\n<p>Examples:<\/p>\n<p><span style=\"color:#a1b61f;\">specialproduct.example.com<\/span><br \/>\n<span style=\"color:#a1b61f;\">blog.example.com<\/span><br \/>\n<span style=\"color:#a1b61f;\">fr.example.com<\/span><\/p>\n<h4>When you should use Folders<\/h4>\n<p>The folders are the most <strong>common<\/strong>, <strong>easy<\/strong> to use and <strong>all purpose solution<\/strong>. It is the <strong>safest<\/strong> method in terms of SEO and Web Development. You should use folders when you have a relatively <strong>small website<\/strong> and when you want to maintain the <strong>authority<\/strong> of the domain in the main categories.<\/p>\n<p>Examples:<\/p>\n<p><span style=\"color:#a1b61f;\">www.example.com\/product\/<\/span><br \/>\n<span style=\"color:#a1b61f;\">www.example.com\/blog\/<\/span><br \/>\n<span style=\"color:#a1b61f;\">www.example.com\/fr\/<\/span><\/p>\n<h2>Summary<\/h2>\n<div style=\"display:block;text-align:center;margin:5px 0 5px 0;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1189\" title=\"summary-almost-there\" src=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/summary-almost-there.jpg\" alt=\"summary-almost-there\" width=\"487\" height=\"400\" srcset=\"http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/summary-almost-there.jpg 487w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/summary-almost-there-300x246.jpg 300w, http:\/\/www.webseoanalytics.com\/blog\/wp-content\/uploads\/2010\/09\/summary-almost-there-365x300.jpg 365w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/div>\n<p>In this article we examined in detail the <strong>best current practices<\/strong>, we covered <strong>when<\/strong> and <strong>why<\/strong> each method should be used and what are the <strong>pros<\/strong> and <strong>cons<\/strong>. Remember that before making the decision you have to ask yourself the following questions:<\/p>\n<ul>\n<li>Do I have the resources to      support multiple websites or subdomains?<\/li>\n<li>Do I have the knowledge to      setup correctly the domains\/subdomains?<\/li>\n<li>Can I develop a strong SEO campaign for      them?<\/li>\n<li>Do I have enough content to add      to all the new websites?<\/li>\n<li>Can I provide enough links to      all the domains and subdomains?<\/li>\n<\/ul>\n<p>If you don\u2019t answer positively to all the above questions then the safest way is to proceed with folders.<\/p>\n<p>The table below shows the various factors that we examined along with the 3 methods:<\/p>\n<table border=\"1\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin:5px 0 5px 0;\">\n<tbody>\n<tr>\n<th><\/th>\n<th width=\"170\">Different Domains<\/th>\n<th width=\"170\">Subdomains<\/th>\n<th width=\"170\">Folders<\/th>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>GEO   Targeting<\/th>\n<td>High<\/td>\n<td>Medium<\/td>\n<td>Low<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>Authority, Trust, Domain Strength<\/th>\n<td>No authority is inherited<\/td>\n<td>A part of authority is inherited<\/td>\n<td>The   authority is inherited<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>SERPs<\/th>\n<td>Increased   number of results<\/td>\n<td>Increased   number of results in some cases<\/td>\n<td>Limited   number of results<br \/> per domain<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>Sitelinks   support<\/th>\n<td>No<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>Website Control<\/th>\n<td>Very   Difficult<\/td>\n<td>Difficult<\/td>\n<td>Easy<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>Design   &amp; Web Structure Freedom<\/th>\n<td>Very high<\/td>\n<td>Medium-High<\/td>\n<td>Very low<\/td>\n<\/tr>\n<tr style=\"text-align: center;\">\n<th>Link Building &amp;<br \/>\nLink Structure<\/th>\n<td>New Link Building Campaigns<\/p>\n<p>Cross   linking domains<\/td>\n<td>New Link    Building Campaigns<\/p>\n<p>Cross   linking Subdomains<\/td>\n<td>Single Link    Building Campaign<\/p>\n<p>Internal   Link Structure<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Last but not least, remember to share this article if you like it. Sharing is caring! \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if one should use multiple domains, sub-domains or folders when he\/she has multilanguage websites or various main categories\/activities. &hellip; <a href=\"http:\/\/www.webseoanalytics.com\/blog\/multiple-domains-vs-subdomains-vs-folders-in-seo\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,10],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1165"}],"collection":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":0,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media\/1170"}],"wp:attachment":[{"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.webseoanalytics.com\/blog\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}