Welcome to the second part of the top SEO trends for 2017! Not so long ago we presented all the “must haves” for a successful SEO campaign for 2017:
- Collaboration between marketing departments
- Constant prioritization of SEO actions
But there is more to it. SEO is a far more demanding job than inserting keywords in lengthy texts. SEO is both art and science. Find below the hottest trends for a successful SEO strategy in 2017.
4. Focus on mobile
(Image Credits: bkv.com)
It is common knowledge that mobile is important and we are already past the mobile Tipping Point. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). That being said, we all understand the significance of having a well-optimized website for mobile and implementing a different SEO strategy for mobile devices.
Google has already introduced AMP project in February 2016, in order to build a more sophisticated, mobile friendly web. The goal of this project is to present a more user-friendly mobile web, where search results load quickly in mobile devices, enhancing the user experience and satisfaction.
If you haven’t still invested in implementing AMP for your mobile websites, now is the time to do so! Here’s why:
- Thanks to the “lighter” HTML & CSS, AMP pages load 30 times faster
- AMP results perform better in terms of rankings and CTR.
What Google is trying to convey is the importance of a mobile-first design and to ensure that your site is responsive across a number of platforms that include desktop, tablet, and of course, mobile. Select a theme, or develop a design that will work seamlessly across any device and platform.
Here you can find how to implement AMP: AMP Guide
5. Intersection of SEO & CRO
(Image Credits: optiweb.com)
We all have heard about the use of machine learning in Google’s search algorithm. Even Google’s Andrey Lipattsev has publically stated that Rankbrain is one of the top 3 search ranking factors. Well, this will still be valid for 2017. But how would it affect our SEO strategy for 2017 and beyond?
There are studies that show the importance of engagement metrics and how this can impact your SEO success. This includes metrics from click-through rates, to dwell time, to task completion rates. Once your webpage performs well in terms of CTR and engagement, it will be rewarded by Google’s rankbrain in top ranking positions. So make sure that your webpages are not only optimized in terms of keywords, but most importantly for users (fast load time, clear call to actions, user-friendly technologies). This is easier said than done, so make sure to follow a well devised CRO plan which includes:
- Hypothesis to test
- Experiments (also known as A/B testing)
- User testing groups
- Performance optimization in terms of different browsers and devices.
Of course you have to be patient, since a reward from Google does not come overnight, but is steadily build bit by bit.
6. Selective link building & Online PR
Links may not be the Holy Grail of SEO anymore but according to Google’s Andrey Lipattsev, still matter a lot and are considered one of the top 3 search ranking factors. Back in the day, SEOs would simply buy links in bulk from link brokers (often at ridiculous prices), provide exact-match anchor texts and boom… the made it to number 1!
Fortunately, this is not the case anymore.
This doesn’t mean that backlinks no longer work. Of course they do. Link building should always be in an SEO expert’s agenda, but the rules of the game have changed…you must be super selective on your link building efforts.
Focus on quality (not quantity): Make sure to get links from trusted sites with high, quality traffic with good SEO metrics.
Focus on getting links from relevant websites: This will increase your CTR and provide you with quality, relevant traffic.
Focus on branding: Put your name out there, ensure coverage from popular spokespersons in your niche. This is the best value for money investment you can make for your website. And if the coverage comes with a “follow” backlink, get ready to be directly rewarded with higher rankings.
What are your thoughts? Please leave us your comments below!