As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article "The importance of Press Releases in Online Marketing Campaigns" ). It appears to be a win-win situation, both for you and for the publishers; indeed, by adding in your pr... read more ››

Conversion Rates and Landing Pages From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail. From the website owner’s side, a landing page is th... read more ››

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››

Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››