6 steps to write a well-structured press release

In previous articles useful tips were provided on how to write a successful press release. In this blog post we will find out how to ensure that our press releases have the appropriate format. The information that is included in your press release must be structured as a news article; short, interesting and easy-to-read. ... read more ››

6 basics don’ts when writing press releases

As you may already know, when written the right way, a press release is one of the most efficient ways to promote your online business (see the article "The importance of Press Releases in Online Marketing Campaigns" ). It appears to be a win-win situation, both for you and for the publishers; indeed, by adding in your pr... read more ››
The importance of Press Releases in Online Marketing Campaigns

The importance of Press Releases in Online Marketing Campaigns

In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources. Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international ... read more ››