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Posts Tagged ‘Pay Per Click’

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Successful Copywriting for PPC Ads


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Posted by dimitriszotos on 23rd of October, 2009 at 11:59 to PPC

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

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How to measure the effectiveness of a PPC campaign


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Posted by dimitriszotos on 16th of October, 2009 at 12:11 to PPC

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

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Introduction to PPC campaigns: Keyword Selection


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Posted by dimitriszotos on 2nd of October, 2009 at 13:43 to Marketing, PPC

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.

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