Web SEO Analytics blog - Archives

Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign.

Is your PPC campaign successful?
Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign.

What is a PPC campaign?
Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service.