Let’s assume that the campaign objectives are clear, meaning that we have set the payment setting in line with our budget, we have selected our Keywords and are ready to run a successful Adwords Pay per Click campaign. Everything seems to be ready except the most important element. The Ad that people are going to see d... read more ››

Is your PPC campaign successful? Following up the introduction post for PPC, we are going to discuss one of the most important factors: Measuring the effectiveness of the PPC campaign. In this article we will examine briefly the Keyword Quality Score and some ways to Track, Monitor and Control your Campaigns. Keywords ... read more ››

What is a PPC campaign? Pay per Click is a marketing solution provided by some of the major search engines and other companies. We are going to discuss about the most common of them, the Google AdWords service. A pay per click campaign is a communication tool which serves ads in the Google Search Engine Results Page (SER... read more ››