25
Sep

Build effective landing pages to Increase conversion rates

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Conversion Rates and Landing Pages From the internet user’s side, a landing page is the one displayed as a result of a search or just a click on a link, either from a SERP as an organic result or a paid one (banner, text ad, video ad) or even a link in a direct mail. From the website owner’s side, a landing page is th... read more ››
23
Sep
The importance of Press Releases in Online Marketing Campaigns

The importance of Press Releases in Online Marketing Campaigns

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In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate their search and use more and more frequently online news sources. Indeed, more and more people use Google or Yahoo News websites in order to read the latest news that interests them, not only regarding international ... read more ››
21
Sep

The 8 ways to lower your Bounce Rate

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Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the "Content Overvi... read more ››
16
Sep

The 5 basic rules of SEO copywriting

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SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between h... read more ››
14
Sep

8 Ways to increase the Relative Traffic of your site

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Do you still have in mind the reason of your website’s existence? High volume of traffic is not the key, if the user bounces, your website has probably failed. Driving relative traffic to your site is vital for your Business. Have in mind that only 0.5% to 8% of the traffic is converted in to sale. The average is around... read more ››
11
Sep
PageRank Sculpting: You can still use rel=nofollow

PageRank Sculpting: You can still use rel=nofollow

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Some months ago Google changed the way that treats the nofollowed links. This new policy causes massive problems to all the sites that use the nofollow attribute as it affects the way that PageRank flows in the site and it could lead to PR loss. WebSEOAnalytics has developed a free script that allows you not only to do Pag... read more ››
11
Sep

The PageRank sculpting techniques and the nofollow issue

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On 15 June 2009, one of the most important changes occurred in the SEO field. Matt Cutts (head of Google`s Webspam team) announced that Google no longer treats nofollowed links (<a rel="nofollow" href=`…`>) in the same way. In this article we will explain what PageRank Sculpting is and what changed in Google`s Algo... read more ››
10
Sep

Internal Anchor links appear in Google Results

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Very Recently, Google published a blog post about Rich Snippets and their impact to Google results. Additionally, on August the 19th, Matt Cutts affirmed, in a Webmaster video, that Google is going to use rich snippets more and more frequently. A new interesting feature is that Google started inserting links in the Rich Sn... read more ››
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