28
Nov

How Guest Blogging can help you improve your SEO?

Posted byadminon Monday, November 28 at 12:26

Bloggers and webmasters often learn about SEO out of necessity. Is it possible that SEOs can also learn about blogging out of necessity? In this article Chris Burns explains why Guest Blogging is the response of SEOs to the recent algorithmic updates of Google and he discusses how it can become a powerful tool for Bloggers,... read more ››

14
Nov

New Google Toolbar PageRank Update – November 2011

Posted bydimitriszotoson Monday, November 14 at 11:54

Few days ago Google has updated the PageRank Toolbar values. The update took place on November 8th and this is the fifth one in 2011. We remind you that the last minor update took place in the middle of September while the most recent major one was on 19th of July. The values are pretty fresh this time, since they have be... read more ››

31
Oct

SEO Guide: How to change your Domain name without losing your rankings

Posted bybbriniotison Monday, October 31 at 12:54

Changing the domain name of your website can have a serious impact on SEO and organic traffic and generally it is not advised from SEO perspective. This is because each domain name is linked with several metrics (trust, authority, etc), characteristics (domain age, GEO location signals, etc) and above all the hyperlinks. I... read more ››

24
Oct

5 reasons why Google encrypts the Keyword Data & the effects on Online Marketing

Posted bybbriniotison Monday, October 24 at 11:59

On Tuesday 18th of October, Google announced that within the next weeks, all the logged-in users that use Google search will automatically be redirected on the SSL version of the website. As they mention on their article “Making Search more secure” this new feature targets on protecting the privacy of the users and on ... read more ››

18
Oct

20 KPIs you should monitor in Google Analytics

Posted bydimitriszotoson Tuesday, October 18 at 12:51

A Key Performance Indicator or KPI refers to a set of measurements reflecting the performance or success of an organization in terms of progress of its goals. In this article we present the most important website KPIs from online marketing perspective and we discuss how to monitor them in Google Analytics. Most online mar... read more ››

10
Oct

60 SEO tips & Online Marketing techniques for ecommerce Websites

Posted bybbriniotison Monday, October 10 at 12:02

Improving the Online Marketing presence of an Ecommerce website is usually a very challenging task. This is because the Online Marketers & SEO Professionals have to optimize the website in order to achieve better rankings on Search Engines, they must improve the user experience, they have to use all the available chann... read more ››

3
Oct

SEO Guide: Help! My website has been banned by Google! Now what?

Posted bybbriniotison Monday, October 3 at 12:48

Google does a pretty good job in detecting websites which use black hat SEO techniques that violate its Webmaster Guidelines and it often takes steps and bans them. Those penalties can either be algorithmic or manual and they can heavily affect both the rankings and the organic traffic of those websites. Given that you hav... read more ››

26
Sep

Google’s AJAX crawling scheme and its effects on SEO

Posted bybbriniotison Monday, September 26 at 11:32

Almost 2 years ago, Google has proposed a new way of making the AJAX applications & websites crawlable. As most of you know, search engines are very good in indexing and analyzing HTML documents but they are not particularly good in understanding JavaScript and thus crawling AJAX content. Even though 2 years have passe... read more ››

19
Sep

SEO for Bing: 15 tips to boost your rankings on SERPs

Posted bybbriniotison Monday, September 19 at 11:48

Few weeks ago ComScore released some figures which suggest that the Bing & Yahoo alliance has increased its marketshare to 30.5% in the US which is almost half of the marketshare of Google. Moreover Bing has signed a deal with Baidu, a very popular Chinese Search Engine, to power its SERPs for English queries. This mak... read more ››

12
Sep

New Google Toolbar PageRank Update – September 2011

Posted bydimitriszotoson Monday, September 12 at 17:47

Google updates the PageRank Toolbar values for the forth time this year! The previous 2 updates took place on 19th of July and on 27th of June. It is not clear yet how many websites have been affected by the update, but it seems that this time the changes are much less aggressive comparing to the previous 2 times. The new... read more ››

12
Sep

Google Webmaster Videos: Do multiple links from one page to another page count?

Posted bybbriniotison Monday, September 12 at 12:31

Few weeks ago Google announced the new series of Google Webmaster Help Videos and requested from SEOs and Webmasters to post their questions. One of the questions that our team posted was the following: “If we add more than one links from page A to page B, do we pass more PageRank juice and additional anchor text info? ... read more ››

8
Sep

The new SEO API 1.10v is released: Upgrade your implementation in 5 minutes

Posted bybbriniotison Thursday, September 8 at 12:28

Yesterday, 7th of September, our team has released the brand new version of the WSA API. The 1.10 version focuses on removing all the Yahoo! Search features that were deprecated by Yahoo Inc. Moreover it targets on increasing the speed & the accuracy of the tools and on adding new features on the existing toolbox. In t... read more ››

16
Aug

5 less known but important Ranking Factors that affect Search Engine Results

Posted bybbriniotison Tuesday, August 16 at 11:14

Usually in the world of SEO, the links and the content are considered to be the two most important parts of the strategy that one should optimize in order to achieve high rankings. Despite the fact that Google and the other major search engines use a large number of signals to ensure the quality and diversity of the result... read more ››

26
Jul

When and How to Run A/B and Multivariate Testing for your website

Posted byadminon Tuesday, July 26 at 09:48

A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on... read more ››

19
Jul

Brand-new Google Toolbar PageRank Update – July 2011

Posted bydimitriszotoson Tuesday, July 19 at 13:09

On 18th of July, Google has updated once again the PageRank Toolbar values. We remind you that the previous update took place only 3 weeks ago, on 27th of June. From what we see, several websites were affected by this new update and many webmasters started to complain that their PageRank values dropped by 1 or 2 points. I... read more ››

18
Jul

Do you have SEO questions? Google will answer all of them!

Posted bydimitriszotoson Monday, July 18 at 10:47

Few years ago Google has launched the official Google Webmaster Help YouTube channel trying to help and get in touch with Webmasters and Web professionals. In this channel Matt Cutts and other Software Engineers posted hundreds of video tutorials and answered numerous questions of SEOs and Online Marketers. Even if Matt d... read more ››

11
Jul

7 deadly mistakes to avoid in Google Webmaster Tools Console

Posted bybbriniotison Monday, July 11 at 13:45

The Google Webmaster Tools is a free service that allows webmasters to submit their websites & sitemaps to Google, affect their indexing process, configure how the search engine bots crawl their sites, get a list of all the errors that were detected on their pages and get valuable information, reports and statistics ab... read more ››

4
Jul

Social Media Marketing: How to choose the right online channels

Posted bybbriniotison Monday, July 4 at 12:41

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As a result they end up investing time, money and effort on networks that can’t help them promote their business and this ma... read more ››

28
Jun

New Google Toolbar PageRank Update – June 2011

Posted bybbriniotison Tuesday, June 28 at 18:57

Yesterday, the 27th of June, Google has updated the PageRank Toolbar values. This happens almost 5 months after the previous update which took place on January 20th. It seems that even after the Panda 2.2 Update, Google is not willing to give up on PageRank, despite the predictions of many SEOs. In order to find out how y... read more ››

27
Jun

Social Media: A promising new channel or another Internet Bubble?

Posted bydimitriszotoson Monday, June 27 at 12:33

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many companies considered social media a promising new channel that can help them connect with their customers while others considered... read more ››

20
Jun

7 ways to maximize your CTR in Search Engine Results

Posted bybbriniotison Monday, June 20 at 10:42

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of ... read more ››

13
Jun

The 10 most common Landing Page Optimization mistakes

Posted bybbriniotison Monday, June 13 at 12:00

The first thing that most people think when they want to boost their online sales is to increase their website traffic. Thus they focus on getting more links, achieving better Search Engine Rankings, investing more on advertising, sending more emails and newsletters, finding more affiliates, becoming more active on Social ... read more ››

6
Jun

Combine Keyword Research & Competitor Analysis to improve your SEO

Posted bybbriniotison Monday, June 6 at 12:39

Most SEO Professionals and Online Marketers would agree that the creation of high quality content & services is the basic ingredient for a successful SEO & Online Marketing campaign. Still though just by providing great content & services and by optimizing your pages for the targeted keywords, it does not autom... read more ››

30
May

The new Professional SEO Toolbox is released!

Posted bybbriniotison Monday, May 30 at 10:22

Check out the 4 new & 8 upgraded SEO Tools and the brand new WSA directory! Almost 4 months after the previous release, our team is proud to announce the launch of the next version of Web SEO Analytics toolbox and the brand-new WSA Directory. The new Professional Toolbox The next Generation of the Toolbox that now inc... read more ››

25
May

New SEO Tools & Services available on 30th of May

Posted bybbriniotison Wednesday, May 25 at 12:52

For the last couple of years, Web SEO Analytics team has been working hard to provide high quality SEO Tools and Services that cover the needs of the Online Marketers, SEO Professionals and Webmasters. During this time, with your valuable support, we have managed to create a website that receives thousands of visitors ever... read more ››

23
May

How to Fail at Mobile Marketing – Common Mobile Marketing Mistakes

Posted byadminon Monday, May 23 at 12:05

Mobile marketing is a promising new type of marketing strategy that can help you reach a wildly untapped audience for your product or service. Nevertheless designing and developing a solid Mobile campaign is not an easy task since it requires time and effort. In this article Mariana Fang Lin lists the most common Mobile Mar... read more ››

16
May

10 must-have WordPress Plugins for your Blog

Posted bybbriniotison Monday, May 16 at 12:09

Wordpress is currently the most popular weblog software in the world since millions of bloggers use it to power up either their blogs or their dynamic websites. One of the reasons why this platform became so successful is because blog owners are able to find a large variety of plugins to extend the functionalities of the c... read more ››

9
May

Basic Rules for an Impressive & SEO compatible Web Design

Posted byadminon Monday, May 9 at 12:56

The design of a Website heavily affects the Sales and the Image of a company and at the same time it might positively or negatively affect the SEO campaign. Developing an impressive and SEO compatible Web Design can help you improve your conversion rates, increase your sales and improve your placement in Search Engine Resul... read more ››

2
May

The top 20 SEO myths you should be aware of

Posted bybbriniotison Monday, May 2 at 11:55

In the SEO business nothing can taken for granted. Every year new techniques and methods are introduced, new tools become available and several algorithmic updates take place. As a result, the circumstances of this uncertain and fast changing environment give birth to several myths and misconceptions. From time to time few... read more ››

26
Apr

Developing SEO friendly websites with Responsive Web Design

Posted bydimitriszotoson Tuesday, April 26 at 11:33

Nowadays while technology has become a part of everyday life it is essential to consider the wide range of devices that enable users to access internet. Consequently flexibility is a key to success of online businesses. Like responsive architecture, a practice where the building adopts its form, shape or color responding ... read more ››