Let’s say that you have an eshop and the online profit of your business keeps rising or has a positive value. Is it because your online presence exists as a result of your advertising campaigns? Have you considered what will happen if you have to switch off your paid actions which “burn” a high percentage of your profit?
Well, adverting is important but so are organic results. In order to achieve a constant online presence, you must maintain a good ranking in organic search results. Below we gathered the top 5 ecommerce seo tips for 2017 in order to increase your eshop’s traffic and boost your profit.
1. Focus on Domain Authority
Every action or plan you make must focus on increasing your domain authority. The quality and quantity of the backlinks that point to your eshop will determine your domain authority. Publishing great content directly related to your selling products and promoting that content can help in bringing more quality backlinks.
(Image Credits: ninjaoutreach.com)
And don’t forget that your eshop probably covers a specific niche market so your customers are not only interested in your products but also in how they are made, how can they maintain them in good shape, how can they combine them with other related products as well as tips and tricks especially for those products and the list goes on. A good solution in boosting the above needs of your customers is the creation of a blog section into your eshop which will answer these exact questions. The better your answer the more backlinks you will get from users excited from your content. The more backlinks you get the higher your traffic in your eshop and the higher your profit will get.
2. Product Page Optimization
What will finally bring you more sales are your products’ pages and a nice, clear and accurate presentation of your products is more than vital in order to convince your visitors to become customers. So, make sure that:
- You have accurate page titles.
- Product’s main keyword is included in your page title.
- Try to include magnet words in your titles tags like % off, Guaranteed, discount, sale, Free Shipping and Lowest Price.
- You have accurate meta descriptions for, if not all, then your best-selling/most important products. Always include a call to action phrase in your description in order to encourage users to check your product and continue from search results to your eshop.
- The description of your most important products is not less than 1000 words (depending on the niche this can be less but always try to keep it above 350 words). Google needs to know what you are selling and the more information you provide the better for search engines to understand your products.
- Make sure you include as many images as necessary to fully represent your product. Those images must have an alt tag, an image title and a filename that will describe your product. Also keep in mind that the smaller the size of your images the better your overall page optimization and loading speed would be.
(Image Credits: searchenginejournal.com)
3. Website Architecture & Navigation
Make sure that your products pages are no more than 3 clicks away from your homepage. Users must be able to find your products fast and easy without having to dive into more than 2 subcategories. Structure your eshop by having in mind that if visitors don’t easily find what they are looking for, they will turn to your competitors.
In addition, always give users a way to navigate through your website. With breadcrumbs, users are able to know exactly where they are, what is the category of the product they are viewing and navigate to that category just with 1 click.
The above rules apply for Google ranking factors too. Having all your products 3 clicks away from homepage at the most and implementing a breadcrumb bar can help you into having a better indexation of your eshop. Furthermore, don’t forget to setup your sitemaps. Always keep a link in your footer section pointing to your sitemap html url and remember to submit your sitemap xml through your google search console tools.
4. Mobile Friendly Eshop
We live in a mobile first world. According to Google data 25,4% of our time spent per day on major media channels is allocated to mobile devices. So, you don’t have an option, your eshop not only has to be mobile friendly, it also needs to be designed with a mobile-first approach. Users will search your products when they are on the go, on public transportation, at home or even when they are inside a physical store. Having that in mind, Google pays great attention to how friendly your website is and then ranks you accordingly.
Ensure that your eshop is mobile friendly by taking google’s test.
(Image Credits: Dessign.net)
5. Analyze your Data
(Image Credits: shopplugins.com)
The more data you have the better results you are able to extract. Track and gather all the data of your eshop. Google Analytics ecommerce tracking can help you gather statistics about your best performing products and the users’ behavior for specific products. Analyze your data, check which products users prefer and which of them cause the most cart abandonments. Based on your data optimize your most important products in terms of on-page optimization (write a bigger description with an authentic/unique tone, improve their title tags, make a discount, etc.) in order to achieve a better ranking in search results.
So, if you are indeed running an e-shop and you wish to see it grow make sure to follow all SEO tips mentioned above and watch your business blossom.